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Marketing Features

Survey finds Gen Zers, families lead the restaurant spend race

A study reveals three ways for restaurant brands to increase sales.

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QSR money issues: A smart new information source

by Kathy Doyle — President, Networld

Contemplating going cashless, accepting Bitcoin and adding online and mobile payment options are just a few decisions restaurateurs and retailers are facing…

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Gen Z travelers pick dining out over partying: What it means for QSRs

by S.A. Whitehead — Food Editor, Net World Media Group

College-age consumers are not that wild about partying when they are traveling, the top "thing to do" for Gen Z. In fact, when traveling these young adults…

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Fast food pizza drives QSR customer satisfaction gains

Fast food pizza brands are making customers very happy this year and that's helping to  push the whole QSR category up a notch in its measurement of customer…

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Johns Hopkins business study reveals ways to amp up promos

Johns Hopkins University's Carey Business School has released a study showing that restaurants and other retailers can employ specific actions to get the most…

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From hand-sanitizing handles to automated food artists: The NRA show that was

by S.A. Whitehead — Food Editor, Net World Media Group

From things you never think about like hand-sanitizing restroom handles to higher-ticket tech like 3D food printers, the technological innovations that filled…

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Webinar: How to give your brand an online makeover

A free, hour-long webinar focuses on the intricacies and benefits of giving your brand's online presence a "makeover."

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Cowboy Chicken, Walk-On's, Nothing Bundt Cakes discuss franchisee marketing stressors

by S.A. Whitehead — Food Editor, Net World Media Group

Growth is a great thing in the restaurant business, but if it's based on a franchising model, it's also a stressful thing, particularly for your marketing team…

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Long John Silver's, Goodcents Deli, Rosati's on the 'franchise-worthy' customer experience

by S.A. Whitehead — Food Editor, Net World Media Group

Three brands' leaders offered wisdom-packed responses during an hour-long panel on making your brand's customer experience franchise-worthy at this spring's…

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Research proves connecting digitally = thinking generationally

by S.A. Whitehead — Food Editor, Net World Media Group

Digital communication is no longer an "option" for QSRs, it's an essential. But to do it well, you must "know thy audience" ... every single one of them, and…

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How to respond to the third-party restaurant delivery challenge

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Halal Guys COO Mike Speck offers insight into how he addresses the need to provide third-party delivery to customers, a rising restaurant industry challenge.

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Chicken Salad Chick, Dippin' Dots, Chatmeter relay (restaurant) 'field notes'

by S.A. Whitehead — Food Editor, Net World Media Group

A trio of restaurant and digital communication leaders gave some quick but important lessons during the Three:15 at the Restaurant Franchising & Innovation…

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Taco Bell digital guru to keynote ICX Summit on chain's 1-question digital strategy

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Rafik Hanna, senior director, All Access, at Taco Bell will share insight on how the brand is winning big with customers due to its digital transformation…

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QSR brands' value offers vie for piece of Mother's Day pie

by S.A. Whitehead — Food Editor, Net World Media Group

QSR brands make value their primary call to action on Mother's Day, much to the relief of cash-strapped kids of all ages, who want to show some love without…

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Corner Bakery, Dickey's, Uncle Smoke give tips for tapping $77B US catering market

by S.A. Whitehead — Food Editor, Net World Media Group

Business dining is booming to the tune of $77 billion in the U.S. annually, but to tap into this deep pool of restaurant revenue you first better know how to…

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Flatbread Grill, sweetFrog,The Boneyard Truck discuss the money-making 'chaos' of food trucks

The Boneyard Truck, Flatbread Grill and sweetFrog food truckers talk about becoming sales machines in the business of food trucking.

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In-N-Out Burger named top QSR brand, convenience store wins favorite sandwich category

In-N-Out took top honors as customers' favorite QSR and burger chain, while convenience store, Wawa, landed in the No. 1 slot for best fast food sandwiches…

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Cost balancing: Brand leaders disclose top tips

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Spencer Rubin, founder and managing partner, Melt Shop; Carin Stutz, COO and executive vice president Red Robin; and Doug Hogrefe, a partner at 4 Top…

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Sub Station II, Chicken Salad Chick, Pizza Inn franchisees: Tech buy-in demands time, trust

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Franchisors who want franchisees to invest in tech tools, like mobile ordering and menu boards, would do well to remember that it pays to put yourself in their…

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KFC Ad Director on turning Col. Sanders into brand's 'James Bond'

by S.A. Whitehead — Food Editor, Net World Media Group

In 2015, deep in a tunnel beneath the "lions and tigers and bears" of the Louisville Zoo where KFC stored its corporate archives, the chicken chain's ad agency…

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