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Marketing Features

New studies show restaurant 'do's and don'ts' of online ordering, delivery

by S.A. Whitehead — Food Editor, Net World Media Group

As the restaurant industry continues to bask in the big-dollar benefits of online ordering, two new studies shed light on best practices when it comes to…

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Harken restaurateurs: Are you ready for the 'Day of the Dad?'

by S.A. Whitehead — Food Editor, Net World Media Group

Read on to find out why that fancy cocktail and offbeat entree will do your brand no favors on Father's Day.

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Play ball! Make local sports sponsorships work brand magic

by S.A. Whitehead — Food Editor, Net World Media Group

Sports sponsorships hold big, positive benefits for restaurants at the local level, by connecting with customers in a fun, upbeat and even passionate level.

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Restaurants realizing critical need for mobile payments and loyalty

by Will Hernandez — Editor, NetWorld Media Group

If you want to get an idea about how important it's become for restaurants to have a sound mobile strategy in 2017, the large crowd that gathered to listen to…

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Heads up: Here come 92 million Mother's Day revelers

Two out of every five Americans will dining out this Sunday, according to the National Restaurant Association.

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'Do you deliver ... profits?' This webinar does

by S.A. Whitehead — Food Editor, Net World Media Group

Mastering delivery isn't easy, but this free May 18 webinar is a great place to learn how to re-ignite your program.

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Carolinas' Shuckin' Shack finds recycling shells sells

by S.A. Whitehead — Food Editor, Net World Media Group

Oyster restaurants are at the forefront of a shell-recycling movement that not only may again make Chesapeake Bay a hotbed of oyster activity but also serves…

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Future franchisees are watching: What do they see in you?

by S.A. Whitehead — Food Editor, Net World Media Group

Three restaurant industry leaders talk about branding strategy when it comes to the essential task of drawing franchisees in for business.

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How well do you mitigate risk? Learn from those who have been there

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Companies face a new set of risks in today's marketplace due to new technology. The need to manage human resources remains as critical as ever.

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3 execs describe how to take on the world without losing your brand

by S.A. Whitehead — Food Editor, Net World Media Group

Taking a brand to another country is one of the most complex challenges a brand's leadership can undertake. At the Restaurant Franchising and Innovation Summit…

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Mobile Vending University helps prepare food truck owners

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Mobile Vending University provides a certified course in operating a food truck in Pasco, Washington. The attendees are taught by subject matter experts in all…

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Free webinar: Is your franchise marketing strategy hurting or harming your brand?

by S.A. Whitehead — Food Editor, Net World Media Group

How is your brand coming across with potential and existing franchisees? If you aren't sure or don't have a well-crafted strategy based on proven best…

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McDonald's shares menu board lessons

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When McDonald's upgraded its digital menu boards, it ran into a number of challenges. Rich Cook, senior manager of U.S. IT restaurant solutions at McDonald's…

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Pie Five, Firehouse, First Watch,Pei Wei execs discuss 'the good, the bad and the ugly' of online reviews

by S.A. Whitehead — Food Editor, Net World Media Group

A recent survey found that 61 percent of the dining public check online reviews before visiting a restaurant. How those reviews can help or hurt sales was a…

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Carl's and Hardee's event 'blows up' the 'bad ol' days'

In a literal attempt to blow the bikinis-and-burgers image of Carl's Jr. and Hardee's out of consumers' minds, CKE Restaurants is inviting the world to the…

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Hot Heads & Rapid Fired Pizza founder on a regional growth approach

by S.A. Whitehead — Food Editor, Net World Media Group

Hot Heads Burritos founder, Ray Wiley, is on a roll again, this time with a fast pizza concept, called Rapid Fired. The chain has taken a regional approach to…

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Why playing the 'right' background music increases sales

by Cherryh Cansler — Publisher, FastCasual.com

Restaurants that play a carefully selected mix of music reflecting their cultures can increase sales by more than 9 percent, according to a 2016 study.

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How self-serve kiosks can rescue corporate dining — part 1

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

The self-serve kiosk rewrites the economics of corporate dining.

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The LTO list grows: More chains drop lines for Lenten followers

To catch customers who observe Lent, as well as those who just like a good fish sandwich, here are some of the fishy offerings currently coming up on menus,

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How to romance customers out of Valentine's Day dollars

by Cherryh Cansler — Publisher, FastCasual.com

Coming up with attractive and creative Valentine's Day promos can be a challenge when nearly every restaurant on the planet is competing for the consumer’s…

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