FCES15: Top 10 PR do's (and a few don'ts)

by Travis Wagoner — Editor, Networld Media Group

"Whatever I present to you is my PR moment," Nick Powills, CEO of No Limit Agency, said in opening his session at the Fast Casual Executive Summit in Miami.

Restaurants scaring up Halloween promotions

by Travis Wagoner — Editor, Networld Media Group

Several chains are celebrating Halloween with various promotions.

Franchise focus: Can Captain D's hook fast casual market share?

by Cherryh Cansler — Publisher, FastCasual.com

While many may still consider the seafood restaurant a quick service restaurant, CEO Phil Greifeld said that in 2011 the chain began transitioning from a QSR…

Beverages help boost the post-lunch crowd

by Travis Wagoner — Editor, Networld Media Group

The post-lunch crowd can be slow. Teas can have an appeal and bring people in.

How location-based marketing helped Cousins Subs increase sales

by Travis Wagoner — Editor, Networld Media Group

The chain increased app downloads by 42 percent, increased mobile ordering traffic by 63 percent, and increased limited-time-only sales online and in-store for…

Why agile insights is the secret sauce of restaurant success

Rachel Schwartz of Crowdtap shares three ways that agile research tools aligned with millennials’ digital consumption habits can help QSR and fast casual…

3 ways to use behavioral data to upgrade customer experience

Beacon and behavioral data can revolutionize how chains do business from the big picture to the day-to-day.

Blog: Nostalgia, classic American fare, value trending on summer menus

Taking inspiration from the desserts your mother packed into your lunch and the graham cracker crust baked into your grandmother's pies, QSRs are twisting…

Success pours from Buffalo Wild Wings' beer program

by Nicole Troxell — Associate Editor, Networld Media Group

The surprising element of success at Buffalo Wild Wings is not just the restaurant's wings, according to CEO Sally Smith in her BAR Keynote Speech at the…

Starbucks suspends 'Race Together' campaign amid criticism

by Josh Fischer — Editor, NetWorld

Hoping to encourage a dialogue around race-related issues, the Seattle-based coffee giant devised the now partially dismantled "Race Together" campaign where…

Can Galardi rev up a new generation of Wienerschnitzel fans?

Wienerschnitzel's Chief Visionary Officer is hoping to introduce the 53-year-old hot dog brand to a new, young audience through strategic sponsorships.

Sometimes love just ain't enough: #McDonaldsPayment brings out the crazy all over Twitter

McDonald's now infamous Super Bowl ad promoting its new campaign of accepting hugs for payment has exploded on Twitter, and not in the gentlest of ways.

Weaving a loyal web: 3 steps to integrate social into loyalty marketing

Ninety percent of loyalty program members desire ongoing communications from the programs in which they participate.

Fans showed up for free ice cream, were challenged to 'pay it forward'

by Brenda Rick Smith — Editor, Networld Media Group

Cold Stone Creamery is sending its Random Acts of Cold Stone team around the country giving away free ice cream. In return, the team is challenging fans to…

Limited-time offer, long-time benefits

Seasonal flavors are more popular than ever: Tehnomic reports that two-thirds of consumers said they’d be likely to order limited-time-offer foods that match…

How QSRs are hitting on the customization trend

Forty percent of consumers consider menu variety to be extremely or very important to them when choosing a QSR, almost regardless of their age, gender, income…

Mobile strategies should align your customers’ needs with your business goals

Instead of chasing the latest fads, your mobile strategy must add real value to the consumer and enhance their experience at your stores to be successful.

Executive round table: Quick-service industry leaders make their 2015 predictions

by Alicia Kelso — Editor, QSRWeb.com

Localization, transparency and a healthy/indulgent spectrum are expected to accelerate in '15, as are mobile ordering and catering.

QSRs shift models to 'go where the consumers are'

by Alicia Kelso — Editor, QSRWeb.com

Mobile initiatives, bigger marketing budgets, franchising growth and unprecedented headwinds grabbed headlines this year for the QSR segment.

Sugar and spice and everything breakfast: 2014 on the menu

by Alicia Kelso — Editor, QSRWeb.com

Breakfast, beverage and retail categories accelerated this year, while operators embraced meaty offerings, despite record-high protein prices.