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Marketing Features

Big brands hoping to score with a variety of marketing tactics on Super Bowl Sunday

by S.A. Whitehead — Food Editor, Net World Media Group

Brands will fight for their piece of the pie on what the USDA describes as the  No. 2 food holiday of the year. Fifteen percent —  or about 48 million people …

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World's oldest QSR rebrands, expands in US

by S.A. Whitehead — Food Editor, Net World Media Group

The time may never be more ripe for 118-year-old Yoshinoya to hit a growth spurt in the U.S. The brand's U.S. CEO offers insight into what's coming as the…

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'If in doubt, leave it out': The lessons in Cinnabon's Carrie Fisher tweet

by S.A. Whitehead — Food Editor, Net World Media Group

Cinnabon's poorly received social media post about Carrie Fisher, upon her death this week, has restaurant leaders talking about how best to prevent such…

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Cinnabon unleashes wrath of internet over Fisher tweet

by S.A. Whitehead — Food Editor, Net World Media Group

Cinnabon is struggling today with a problem that haunts just about every restaurateur in the digital age after the company's social media managers posted what…

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A 'post mortem': Looking back at 2016's hard-learned lessons

by S.A. Whitehead — Food Editor, Net World Media Group

Experts weigh in on the eight lessons they learned in 2016 about the fine art of running a restaurant.

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Fast Casual Summit: 4 questions restaurant brands must answer

by S.A. Whitehead — Food Editor, Net World Media Group

At last month's Fast Casual Executive Summit outside Los Angeles, restaurant marketing consultant Gerry O’Brion said the difference between winners and losers…

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KFC, Pizza Hut, Taco Bell leading Chinese health initiatives

by S.A. Whitehead — Food Editor, Net World Media Group

The Chinese government wants to help its people live longer, healthier lives and has enlisted the support of the nation’s leading fast-food operator, Yum…

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Did they just say that? World watches while McDonald's promises to 'make ordering fun'

by S.A. Whitehead — Food Editor, Net World Media Group

McDonald's took one giant leap into its digital future this week, saying it's switching to self-serve order stations and table delivery for all U.S.

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Welcome to Taco Bell, here's your whiskey freeze

by S.A. Whitehead — Food Editor, Net World Media Group

Taco Bell opens its first flagship location today on the Vegas strip with lots of new accoutrements.

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Fast Casual Summit: 10 moves to maximize your manpower

by S.A. Whitehead — Food Editor, Net World Media Group

A one-hour session on optimizing restaurant labor yielded many more hours worth of proven strategies to maximize the efforts of your workforce. This article…

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Restaurants offer not-so-spooky Halloween specials

by Molly Wike — Intern, Networld Media Group

Restaurants of all kinds are offering Halloween specials for young guests.

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Fast Casual Summit: Why being different is better for your brand

by S.A. Whitehead — Food Editor, Net World Media Group

A restaurant's differences are its keys to greater value and desirability, says branding guru Sally Hogshead, CEO and founder of Fascinate.

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6 tips to get the most from your restaurant signage (Part 2)

by S.A. Whitehead — Food Editor, Net World Media Group

Graphics and signage can make a significant difference to a restaurant’s connection with its customers. To that end then, we provide six tips on how to…

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The true effects of food photos: part 1

by Matthew Harper — Intern, Networld Media Group

Back in the 1800s when photography was first invented, it would have been hard to imagine people using the technology to document lunch. As restaurants are…

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3 ways Chipotle can avoid blowing its reputation

by Cherryh Cansler — Publisher, FastCasual.com

Chipotle's latest scandal is proof that bad things happen to great brands. And keep happening.

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Subway, Dunkin' and Pizza Hut are big winners in Harris Poll study

by S.A. Whitehead — Food Editor, Net World Media Group

The annual Harris Poll EquiTrends Restaurant Brands of the Year have been named as the result of the massive survey of Americans and restaurant preferences.

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Dunkin’ innovation chief: Hope is no strategy; retailers must differentiate or die

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

John Costello, Dunkin’ Brands president, global marketing and innovation, doesn’t mince words when it comes to the state of retail and what retailers must do…

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Consumers rank Panera, Chick-fil-A, Starbucks, DQ as favorite brands

by S.A. Whitehead — Food Editor, Net World Media Group

Results are in from a study created via a mobile insights platform that captures customer impressions of some of the nation's premier QSR brands.

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Restaurants seeking to capture Mother's Day traffic

To honor their moms, consumers will spend $4.1 billion on special outings, such as lunch, brunch and dinner, and savvy restaurants are hoping to attract them…

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5 mistakes you're making with your loyalty platform

By carefully vetting loyalty strategies and course correcting to improve results, restaurants can effectively interact with customers and create experiences…

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