McDonald's plans to shrink menu, ingredient lists

by Alicia Kelso — Editor, QSRWeb.com

McDonald's has moved from a division structure to a structure that empowers regions to execute their marketing and menu plans toward their specific…

Krispy Kreme sales, traffic jump as company begins loyalty program test

by Alicia Kelso — Editor, QSRWeb.com

Customers can sign up for the program through their iPhone or Android device and earn reward 'Treats' for future purchases. A national roll out is expected in…

Online cultural inclusiveness: Something for restaurant brands to think about

Focusing on how diversity is presented on a company website provides an opportunity to reaffirm our industry’s commitment to reaching a multicultural workforce…

Quiznos turns to millennials in turnaround bid

by Alicia Kelso — Editor, QSRWeb.com

Quiznos will launch a new POS (expected in 2015) and will then be able to test some loyalty tools and a mobile app. The brand is also testing gluten-free…

How to get millennials to buy into your restaurant brand

Every step of what patrons experience from how they are greeted to what's on the menu; from how they place orders to how their tables are cleared must be…

Lessons from a prolific, international restaurant franchisee

by Alicia Kelso — Editor, QSRWeb.com

The president of QSR International says offering a breakeven promotion around a beverage is the 'most intelligent thing you can do' going into a new market.

'Black Friday' a boon to restaurants, too

by Brenda Rick Smith — Editor, Networld Media Group

Mall-based restaurants can see a significant spike in sales around the holiday season, bolstered by high traffic volumes and consumers' desire for indulgence.

Social media expert: Restaurants need to get better at brand storytelling

by Alicia Kelso — Editor, QSRWeb.com

The challenge is no longer having the biggest presence or most followers; now quality matters before activity.

McDonald's turnaround plan: 'Get closer to the customer'

by Alicia Kelso — Editor, QSRWeb.com

McDonald's CFO said the company is behind some competitors in the digital space and is therefore investing at an 'accelerated rate' to get enhancements to the…

Sonic franchisee's marketing shift doubles sales of LTO burger

by Alicia Kelso — Editor, QSRWeb.com

Kergan Brothers' Who Dat burger joins its Rajin' Cajun burger as a football season LTO, generating higher ticket and traffic counts.

Popeyes cites 'superior' real estate focus as driver of new unit profit growth

by Alicia Kelso — Editor, QSRWeb.com

The chain outperformed the overall QSR category by 6 percentage points in Q3.

Tillster CEO: Restaurant industry in first phase of mobile payments

by Alicia Kelso — Editor, QSRWeb.com

The technology should have maximum utility for consumers, such as ordering and loyalty; payment alone isn't enough.

Next up for QSR: Adaptive drive-thru digital menu boards

Given that almost two-thirds of sales come from drive-thru customers, this segment represents the single largest opportunity to improve revenues and…

Mobile payments: Where the consumers are going

by Alicia Kelso — Editor, QSRWeb.com

To approach mobile payments, make sure your guests want it, that you have the right infrastructure in place and that you have a plan for the data you can…

Wendy's plans to refine value messaging after 'challenging' Q3

by Alicia Kelso — Editor, QSRWeb.com

CEO admits to winning some share from a struggling McDonald's.

Four ways the game has changed for restaurant brands

Nimbleness, dynamic customer relationships, customization and millennial insights are all key to brand success, says FOCUS Brands CEO Steve DeSutter.

5 tips to promote upcoming events at your restaurant

Work with local businesses and non-profits to promote your restaurant’s event, tie them to your event theme and encourage a co-sponsorship.

Burger King eyes breakfast as a 'long-term play'

by Alicia Kelso — Editor, QSRWeb.com

The company has opened 701 net new restaurants in a trailing 12-month basis, its highest level ever and an 18-percent year-over-year increase.

Why catering is a good idea for Taco Bell and QSRs

by Alicia Kelso — Editor, QSRWeb.com

QSRs have ecosystem advantages to add catering, such as fixed assets and real estate, as well as media power.

Arby's Halloween meat promo scares up a reaction

by Brenda Rick Smith — Editor, Networld Media Group

Arby's embraced the whole meat trend in an interesting new way on Halloween by offering to add bacon to any order if the customer said the magic words: "Trick…