Krispy Kreme plans to step up customer engagement efforts

by Alicia Kelso — Editor, QSRWeb.com

The brand plans to develop more relationships with licensing partners to extend the experience outside its shops.

How to extend the brand experience beyond your restaurant's four walls

by Alicia Kelso — Editor, QSRWeb.com

You have to commit to social media, spending time there and deeply engaging with your customers.

Restaurant marketers: Fear of failure kills creativity

by Alicia Kelso — Editor, QSRWeb.com

In order for a marketing strategy to be successful, the operations team has to execute.

At 50, Chick-fil-A’s signature sandwich endures changing trends

by Alicia Kelso — Editor, QSRWeb.com

Chick-fil-A’s VP of Product Strategy and Development said the chain's new grilled platform could be a game changer for QSR.

Restaurant execs share successful mobile campaign stories

by Alicia Kelso — senior editor, QSRweb.com

Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.

McDonald’s on the defensive about kids’ marketing, job opportunities

by Alicia Kelso — senior editor, QSRweb.com

Attendees at this morning's shareholders' meeting likened Ronald McDonald to Joe Camel.

The top online ordering trends restaurants can’t ignore

by Alicia Kelso — senior editor, QSRweb.com

The reason consumers prefer online versus traditional (phone or in-person) orders is because it offers instant gratification.

The sound and the query

Consumers want more from a brand's mobile strategy than a few seconds saved at the counter.

How Burger King turned its US business around

by Alicia Kelso — Editor, QSRWeb.com

In an attempt to 're-engage' its fans, the company is investing new resources and more focus on digital channels.

Diners go mobile: 3 ways to attract patrons on the go

Use photos: People searching Yelp stay on a business page with photos two and a half times longer than on one without.

Dunkin' Donuts aims for 2.5M loyalty program enrollees by year's end

by Alicia Kelso — Editor, QSRWeb.com

The DD Perks rewards program, introduced in late January, now has more than 750,000 members.

KFC China takes page from Chick-fil-A, steps up 'customer proposition'

by Alicia Kelso — Editor, QSRWeb.com

KFC U.S. is taking some learnings from successful global businesses and applying them to the domestic system.

How to get the most out of your social media content

by Alicia Kelso — Editor, QSRWeb.com

The power behind targeting your ads to specific demographics is the accuracy of data you receive.

McDonald's breakfast sales not impacted by new competition

by Alicia Kelso — Editor, QSRWeb.com

The company is undergoing a 're-set' to emphasize the importance of staffing and enhance the customer experience.

Want to get teens in your restaurant? Make them laugh

by Alicia Kelso — Editor, QSRWeb.com

According to a new report, and for the first time, teens now spend more on food than they do on clothing.

Dunkin' Donuts' digital menu board success dependent on franchisee buy-in

by Christopher Hall — w, t

The move to digital is about staying relevant in the competitive restaurant space.

The race for QSR market share expected to intensify

by Alicia Kelso — Editor, QSRWeb.com

To embrace changing trends, restaurants have expanded menus to include healthier items, value offerings and more LTOs.

Chick-fil-A's new grilled menu inspired by urban millennials

by Alicia Kelso — Editor, QSRWeb.com

The chain has invested $50 million to develop the new recipes and proprietary grill technology.

Coffee sales a 'pleasant surprise' from Taco Bell's new breakfast

by Alicia Kelso — Editor, QSRWeb.com

The brand is ready to launch its next ad, aimed at McDonald's and the 'sea of sameness' in QSR breakfast.

Bring back emotional restaurant advertising

The current buzz in marketing is 'engagement' and the best way to achieve that is to strive for a bit of emotion.