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Marketing Features

A look at the 'customer driven' features behind Jersey Mike's mobile app

by Alicia Kelso — Editor, QSRWeb.com

Loyalty and online orders have grown steadily since the app's launch in the fall, and more features are expected soon.

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April Fool's: Restaurant brands get in on the fun

by Cherryh Cansler — Publisher, FastCasual.com

Restaurant brands 'launch' clear coffee, a kale shake and an edible pizza box.

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WFF 2014: A view from the top

by Cherryh Cansler — Publisher, FastCasual.com

Get a look at what happened at the 2014 WFF's Leadership Conference.

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How defining customer segments can help you maximize revenues

With new customers, you get one chance to make a good impression and get them to come back frequently.

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Sonic's plan for differentiation: Chocolate jalapeno shakes and interactive screens

by Alicia Kelso — Editor, QSRWeb.com

The Point of Personalized Service initiative will boost customer experience, drive sales and profitability, CEO says.

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Taco Bell creates quite a brand buzz with 'breakfast phones'

by Alicia Kelso — Editor, QSRWeb.com

Ahead of the breakfast launch, 1,000 fans received phones calling/texting with missions to encourage social sharing.

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How Dunkin' Donuts keeps operations simple with fast LTO pace

by Alicia Kelso — Editor, QSRWeb.com

Involving franchisees in the rollout process from concept to launch is "crucial" to the brand's success.

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Starbucks takes a jab at QSR coffee competitors

by Alicia Kelso — Editor, QSRWeb.com

Starbucks continues to lead in the mobile space, with 14 percent of in-store transactions coming from its payment app.

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Burger King rolling out mobile payment app systemwide

by Alicia Kelso — Editor, QSRWeb.com

The app, developed by Tillster, will include the ability to pre-order, as well as coupons and nutritional information.

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Pilot program created to 'look through the eyes of a McDonald's millennial'

by Alicia Kelso — Editor, QSRWeb.com

McDonald's Philadelphia will tap into members' opinions on both the brand and the value and quality of menu items.

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Krispy Kreme bets on smaller model, retail coffee platform

by Alicia Kelso — Editor, QSRWeb.com

More franchisees are committing to the smaller shop model, which has been performing above expectations.

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Dunkin's loyalty program driving frequency and ticket

by Alicia Kelso — Editor, QSRWeb.com

To keep operations running with a busy LTO schedule, Dunkin' scores each product on a 10-point complexity metric.

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Baskin-Robbins' TV campaigns score big with consumers

by Alicia Kelso — Editor, QSRWeb.com

Pizza Hut also remained at the top of the pack despite an agency change.

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Leveraging your website to grow your restaurant brand

Make your site as visible as possible through free mapping services, such as Google Places.

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Amidst sales slump, McDonald's shifts focus to breakfast

by Alicia Kelso — Editor, QSRWeb.com

The QSR segment experienced a 4-percent increase in breakfast traffic within the past year.

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How to protect your restaurant from online attacks

by Alicia Kelso — Editor, QSRWeb.com

Develop a 'neutralizer' mechanism that allows you to not take negative comments or reviews personally.

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Seafood opportunities abound in the QSR space

by Alicia Kelso — Editor, QSRWeb.com

There are a few reasons behind the seafood surge — sustainability, value and health and wellness trends.

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Popeyes' new unit sales are 30% higher than system average

by Alicia Kelso — Editor, QSRWeb.com

Popeyes is working on back-of-the-house systems upgrades that give franchisees more control and yield better margins.

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Tim Hortons unifying POS system for pre-order, pre-pay platform

by Alicia Kelso — Editor, QSRWeb.com

The brand is testing a soup and sandwich station, which has yielded a 50-percent greater throughput.

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Tim Hortons CEO: Intensity of QSR environment unlike anything in past 40 years

by Alicia Kelso — Editor, QSRWeb.com

The brand considers the U.S. a 'must-win' market with plans to add 300 restaurants by 2018.

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