5 reasons restaurants should offer gift cards

Gift cards are a low-cost marketing tool that can help any size restaurant boost sales, order values and profit margins, and can deepen customer relationships.

Arby's redefines target audience after year-long review

by Alicia Kelso — Editor, QSRWeb.com

The chain has ramped up the number of new products in test four-fold in the past four years.

Beacon technology enabling restaurant commerce and communication

With geo-triggered ordering, customers make their order in advance and the order gets pushed to the kitchen only when the customer walks in.

4 ways restaurants can optimize the customer experience through mobile

Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.

Portillo's sets a standard without big marketing budgets

Few brands develop a difference and execute it so well that knockoff attempts never come close to the original’s level.

Burger King's 'fewer, more impactful' menu launch strategy lifts sales

by Alicia Kelso — Editor, QSRWeb.com

The brand will introduce its mobile app, including couponing, payments and geotargeting, nationwide at the end of this month.

Breakfast, beverage competition gets a grip on Dunkin’s sales

by Alicia Kelso — Editor, QSRWeb.com

The quarter marked Dunkin’ Donuts’ highest afternoon guest count on record, and weekly sales in June reached the highest volume.

Turning social media likes into restaurant traffic

by Alicia Kelso — Editor, QSRWeb.com

Offer customers something, like a discount or a recipe, in return for their like.

How two QSRs leverage Walmart locations for brand exposure

Walmart customers are similar to Checkers and Philly Pretzel Factory customers in their quest for value, speed and convenience.

Taco Bell breakfast generating up to $120K in incremental sales

by Alicia Kelso — Editor, QSRWeb.com

In less than six months, the brand's breakfast business is above breakeven and is about 7 percent of the menu mix.

Taco Bell jumps on protein bandwagon with Power Cantina launch

by Alicia Kelso — Editor, QSRWeb.com

The new menu, and the marketing strategy behind its launch, is geared toward the 18 to 34 age group.

Carvel celebrates the past with modern shoppe design

by Alicia Kelso — Editor, QSRWeb.com

Digital menu boards have been added to draw more attention to the brand's signature treats.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

Heated debate ignites over Burger King’s gay pride Whopper

A San Francisco restaurant released rainbow packaging for the Whopper, including the wording, "We are all the same inside."

Restaurants fire up promos for Fourth of July holiday

by Alicia Kelso — Editor, QSRWeb.com

From menu rollouts to marketing campaigns, some concepts are in the spirit.

Sonic’s new display technology driving average check increases

by Alicia Kelso — Editor, QSRWeb.com

Sonic’s strategy is to focus on specific product categories, grow them and sell them throughout the day.

Culver’s turns 30: COO reflects on industry and consumer changes

by Alicia Kelso — Editor, QSRWeb.com

Consumers are now more aware of food safety, sourcing and nutritional content.

5 steps to get more (raving) customer reviews

Seventy-nine percent of consumers trust online reviews as much as personal recommendations.

Arby's launches 'major' brand revitalization initiative

by Alicia Kelso — Editor, QSRWeb.com

Arby's revitalization includes Brand Camp, where team members learn about the company's values and guest experience enhancements.

Why IT deserves a spot at the marketing table

In order to resonate with customers, applications and campaigns must be exciting, unique and useful.