Four reasons digital screens are more than menu boards

by Brenda Rick Smith — Editor, Networld Media Group

Engaging digital signage can be a key differentiator in the customer experience by educating guests about menu items, driving craving, reducing perceived wait…

Taco Bell's new mobile app the brand's 'biggest innovation since the drive-thru'

by Alicia Kelso — Editor, QSRWeb.com

Taco Bell fans can order ahead, pay, gift and 'Rotate to Reorder.' The company also announced a catering and Google Glass training test.

Prognostication: 2015 menu trends

by Alicia Kelso — Editor, QSRWeb.com

Beverages, micro-local, crowdsourcing and increased competition from nontraditional foodservice outlets are all expected to shape the restaurant landscape in…

Think the QSR segment is in trouble? Consider Sonic

by Alicia Kelso — Editor, QSRWeb.com

Sonic has dedicated a lot of resources to make sure it's ready for any launch, beginning a promotion before it goes to TV.

McDonald’s 'aggressive change' includes localization, digitization

by Alicia Kelso — Editor, QSRWeb.com

The company is betting on 'Experience of the Future' initiative to stop hemorrhaging sales.

How to use technology to turn customers into loyalists

by Alicia Kelso — Editor, QSRWeb.com

There is no longer a one-size-fits-all approach to marketing; technology is personalizing the customer experience.

Where's my (your) money? Overcoming mobile payment growing pains

Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.

And, action: Culver's turns to Instagram videos to attract millennials

by Alicia Kelso — Editor, QSRWeb.com

Video marketing is becoming more popular because it takes a 'deeper dive' into the story brands want to tell.

Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

Experts share insights on millennial dining-out decisions

by Brenda Rick Smith — Editor, Networld Media Group

Shaped by user-centric devices and the Great Recession, value-conscious millennials are looking for great experiences that are friction-free.

Why you'll abandon your mobile app within the next two years

Focus on optimizing your marketing and grow your database in preparation for Apple Pay being adopted by your customers.

Dunkin' Donuts ready for mobile ordering test

by Alicia Kelso — Editor, QSRWeb.com

The test will take place in the fourth quarter, with an anticipated app update to support ordering in the beginning of 2015.

Millennials buying in to restaurant brands that embrace philanthropy

by Brenda Rick Smith — Editor, Networld Media Group

Restaurant marketers can capitalize on this trend by thanking guests for their contribution with special offers.

Menu trends: Consumers demanding ‘foods with benefits’

by Alicia Kelso — Editor, QSRWeb.com

A menu analyst says the most creative foodservice in the world is being done on college campuses, and that idea generation should start there.

Krispy Kreme's strategy includes becoming a beverage destination

The company plans to test a loyalty program by the end of this year.

Popeyes plans to leverage employee engagement to sustain growth

by Alicia Kelso — Editor, QSRWeb.com

CEO Cheryl Bachelder said human capital, focused on both employees and guests, is a compelling, profit-driven strategy.

How to survive the protein craze

Cutting costs by creating limited time offers or new menu items that scale down the serving of animal protein could be interesting to test with consumers.

Using big data to get a big mobile strategy in place

Operators can now collect valuable information about their customers, find micro segments, create predictive analytics, and pass that value on.

Restaurants jump on selfie bandwagon to engage Millennial consumers

by Alicia Kelso — Editor, QSRWeb.com

A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.

Will Burger King’s competition take advantage of merger backlash?

by Alicia Kelso — Editor, QSRWeb.com

Fans, politicians are calling for a boycott of Burger King after company establishes Canadian headquarters.