Restaurants offering Tax Day specials

by Travis Wagoner — Editor, Networld Media Group

The tax man cometh. One of Americans' least favorite days — income tax filing day — is Monday.

Restaurant, retail customer experience leaders headline ICX Summit

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Gurus from Smashburger, Dickey's Barbecue Pit, Detroit Red Wings, Domino's Pizza and Wingstop are among a hefty list of speakers and panelists offering expert…

Why millennials make valuable franchise partners

by Cherryh Cansler — Publisher, FastCasual.com

Millennials have ignited rapid change in the industry and view franchising differently than the previous generation of business owners.

Infographic: Are you using Instagram to attract Millennials?

by Cherryh Cansler — Publisher, FastCasual.com

Of Instagram's 40 million monthly users, 90 percent are Millennials.

5 things to consider before measuring customer behavior via mobile

Mobile interaction allows consumers to engage more naturally at times that are comfortable and appropriate for them and to share their experiences with others…

8 things no one tells you about protecting your brand's identity

Restaurant owners invest in developing a distinctive name, logo, color scheme, and marketing model but often miss eight crucial aspects of branding.

Restaurants 'wearing the green' on St. Patrick's Day

by Travis Wagoner — Editor, Networld Media Group

St. Patrick's Day translates into a huge marketing opportunity for restaurant operators.

Restaurants celebrating Leap Year with offers for 'Leap Day' babies

by Travis Wagoner — Editor, Networld Media Group

Restaurants are celebrating Leap Year this year with offers for "Leap Day" babies, those born on Feb. 29.

7 tips for running an awesome online ad campaign

Today's most powerful marketing tool for reaching this "instant gratification" audience is online advertising.

Restaurants wooing customers on Valentine's Day

by Cherryh Cansler — Publisher, FastCasual.com

Restaurant brands are trying to entice lovers on Valentine’s Day to show them a little love.

Researcher: Loyalty platforms a must for millennials

by Cherryh Cansler — Publisher, FastCasual.com

Though monetary value is crucial, millennials can incentivized to maintain loyalty participation through other means.

6 ways to attract millennials to your restaurant

Attracting this picky generation now — before the stubbornness of old age sets in — is crucial.

10 fresh restaurant marketing ideas for 2016

Today there are marketing techniques that won't break the bank and will help you save time. Use these restaurant marketing ideas to take your business to the…

Restaurateurs celebrate the season with holiday promotions: Part 2

by Travis Wagoner — Editor, Networld Media Group

Along with Santa Claus, bustling stores and visiting relatives, the holidays bring promotions — lots of them. Here's a look at Part 2 of our holiday promo…

Restaurateurs celebrate the season with holiday promotions

by Travis Wagoner — Editor, Networld Media Group

Holiday promotions abound at restaurants nationwide. Restaurant operators are offering tasty treats, hot or cold beverages, while helping people in need.

Tips, advice on preparing the brand for unit expansion

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Brand unit and location growth requires capital and resources, but there are some other critical aspects as well, according to several successful franchise and…

4 for 15: 4 speakers, 15 minutes each, limitless knowledge

by Travis Wagoner — Editor, Networld Media Group

Three fast casual restaurant operators and other experts share their insights about the industry and how they've found success and value in it.

Building the brand culture: It’s all about empowering employees

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.

Going beyond the discount with new approaches to spur brand loyalty

by Travis Wagoner — Editor, Networld Media Group

Fast casual operators want to reward guests with more than food. There are new loyalty program trends to attract new customers, boost revenues and provide…

Email marketing is far from a dead marketing tool

by Travis Wagoner — Editor, Networld Media Group

Email is ubiquitous personally and professionally, which means email marketing is far from dead.