Taco Bell plans to 'reinvent' QSR breakfast experience

by Alicia Kelso — Editor, QSRWeb.com

The brand will launch its morning daypart nationwide on March 27 with its largest marketing campaign ever.

A successful mobile campaign includes targeted, dynamic content

by Alicia Kelso — Editor, QSRWeb.com

A new report highlights the effectiveness of mobile advertising to limited-service restaurant consumers.

Tim Hortons jumps into loyalty, single-serve retail

by Alicia Kelso — Editor, QSRWeb.com

Canadian system drops Cold Stone cobranding as part of simplification effort.

The kitchen's open: Consumers influencing restaurant design

by Alicia Kelso — Editor, QSRWeb.com

Consumers now want to see their food being made and who is making it; it gives them a comfort level.

Marketing through the 'attitude of gratitude'

by Alicia Kelso — Editor, QSRWeb.com

Oftentimes a distributor will offer additional tools to help you grow your business, such as table tents or menu analysis.

Burger King on solid ground after slowing pace of product launches

by Alicia Kelso — Editor, QSRWeb.com

The company is on track to have 40 percent of its restaurants in the modern image by the end of 2015.

The scoop on ice cream catering: How to get involved

by Alicia Kelso — Editor, QSRWeb.com

Panelists suggest starting small and going after high-volume events and corporate functions.

Key elements to opening a successful restaurant

by Alicia Kelso — Editor, QSRWeb.com

World champion pizza maker and international restaurateur says it's important to be different, fresh and creative.

Dunkin' Donuts introduced more than 40 new products in 2013

by Alicia Kelso — Editor, QSRWeb.com

The brand's mobile app has been downloaded more than 5.5 million times since its launch in August 2012.

As part of ongoing China rebound, KFC plans revamp in Q2

by Alicia Kelso — Editor, QSRWeb.com

Yum! Brands CEO David Novak says 2014 is a 'show me, don't tell me' year.

Restaurant brands take advantage of marketing's biggest stage

by Alicia Kelso — Editor, QSRWeb.com

From social media to TV spots, chains get creative for the most-watched Super Bowl in history.

The New Year brought new news to QSR menus

by Alicia Kelso — Editor, QSRWeb.com

Beverage, dessert innovations continued to accelerate, while a brand other than Taco Bell leveraged Doritos' popularity.

How to get customers to sign up for your loyalty program

About 12 to 15 percent of a company's most loyal customers contribute 55 to 70 percent of total sales.

Three ways brands can get a handle on negative comments

How you handle one comment has a ripple effect on how other customers perceive your brand.

McDonald's outlines adjustments to win back 'customer relevance'

Executives admit the pace of menu introductions overcomplicated restaurant operations last year.

NRA: Embracing technology, menu trends key in 2014

by Cherryh Cansler — Publisher, FastCasual.com

The industry will employ 13.5 million in 990,000 units, and restaurant job growth will outpace the overall job growth rate.

Krispy Kreme CEO focused on brand experience over food trends

by Alicia Kelso — Editor, QSRWeb.com

Based on early results, the company is now recommending its smaller factory model to franchisees.

QSRs jump on creative agency carousel

by Alicia Kelso — Editor, QSRWeb.com

Burger King is just one of a handful of QSRs shifting its creative duties around so far this year.

Sonic turns to technology to enhance personalized service

by Alicia Kelso — Editor, QSRWeb.com

A deep product pipeline has allowed the brand to better compete with fast casual restaurants, execs say.

Gone in a Flash: Restaurant websites abandoning Adobe's platform

by Alicia Kelso — Editor, QSRWeb.com

Flash is not compatible with Apple products and is not ideal in Google searches.