Consumers have an appetite for mGifting

Once someone is mGifted a stored gift card, it is the ideal time to convert them into a consistent mobile user.

What's on the menu for 2014? Restaurant execs make their predictions

by Alicia Kelso — Editor, QSRWeb.com

Snacking innovation, sausage and Southern influences on the QSR radar.

QSR executives reflect on the top culinary stories of the year

by Alicia Kelso — Editor, QSRWeb.com

Spicy, barbecue, breads and local ingredients led research and development lists this year.

10 QSR stories in 2013 that had nothing to do with food

by Alicia Kelso — Editor, QSRWeb.com

Value menus and mobile platforms dominated QSR initiatives in 2013.

Why most restaurants fail within the first three years

Restaurateurs need to be open to modifications of their original ideas.

QSR's social media hits and misses in 2013

by Alicia Kelso — Editor, QSRWeb.com

Brands are tapping into newer social channels, while some employees still don't grasp the consequences of sharing.

Top QSR menu stories from 2013

by Alicia Kelso — Editor, QSRWeb.com

Dessert innovations and co-branding efforts moved into the spotlight this year.

Customer experience research unveils shortcomings in restaurant industry

Ninety-eight percent of 'highly satisfied customers' are more likely to purchase additional products from the brand.

Yum! Analyst Day: Taco Bell mobile ordering to roll out in '14

by Alicia Kelso — Editor, QSRWeb.com

Taco Bell plans to unveil is most robust product pipeline ever, including extensions of the Cantina Bell line.

Yum! Analyst Day: KFC turns to 'holistic' plan for more innovation

by Alicia Kelso — Editor, QSRWeb.com

'If we can keep our lead in emerging markets, it is a mathematical certainty this will be biggest brand in world.'

Krispy Kreme coffee platform drives sales lift

by Alicia Kelso — Editor, QSRWeb.com

The company has high aspirations for its retail coffee line, according to CEO James Morgan.

Which digital marketing channels generate the most ROI?

by Alicia Kelso — Editor, QSRWeb.com

Brands build habit and frequency by marketing on a one-to-one basis.

Business travelers abandoning QSRs for fine, casual dining meals

by Cherryh Cansler — Publisher, FastCasual.com

To target business crowds, limited-service concepts should consider adding catering and delivery.

Subway's mobile payments adoption a 'market signaling event'

Mobile payment is just one piece of the puzzle; mobile marketing is how brands stand out. 

Popeyes' president: The most successful brands focus on people development

by Alicia Kelso — Editor, QSRWeb.com

No matter how good a product tastes, if you don't have a good operations process, it's not going to work, exec says.

Push marketing that turns people on, not off

Treating push marketing the way you handle TV and radio advertising will not work.

CEO: Loyalty, brand engagement trends behind EMN8's rebrand

by Alicia Kelso — Editor, QSRWeb.com

A loyalty solution helps marketers have a 'real view' of customers' behavior, and allows them to engage more.

Subway franchisees explore off-site business via mPOS platform

by Alicia Kelso — Editor, QSRWeb.com

The pay-at-location functionality has franchisees using the solution at community events and for catering.

Tim Hortons prioritizes speed of service, simplicity

by Alicia Kelso — Editor, QSRWeb.com

The chain is testing beverage express restaurants in select urban locations to benefit guests who just want coffee.

Wendy's marketing efforts boost brand awareness

by Alicia Kelso — Editor, QSRWeb.com

The brand's 'Red' campaign is resonating with Millennials and communicating new, premium offerings effectively.