11 essential components of a social media strategy

Completely integrate social media into your company's crisis management plan.

How to weather proof a frozen dessert concept

by Alicia Kelso — Editor, QSRWeb.com

From marketing shifts to menu tests, some brands are working to curb the dramatic sales cut during winter.

QSRs step up menu rollouts in October

by Alicia Kelso — Editor, QSRWeb.com

Bread, spicy flavor profiles and sweets took over the spotlight last month.

7 ways your restaurant's website boosts your bottom line

Add keywords to reflect your niche; this attracts new people to your restaurant through generic searches.

Value meal visits up 6 percent in the past year

Deal-related traffic is keeping the industry from registering traffic losses.

Dunkin' Donuts outlines new loyalty program

by Alicia Kelso — Editor, QSRWeb.com

During Q3, the brand experienced all-time-high average weekly sales and product mix for the afternoon daypart.

CEO Roundtable: The success of your brand depends on your people

Oversaturation of concepts poses a threat from real estate to market share. 

McDonald's Mighty Wings off slightly on price, flavor profile

by Alicia Kelso — Editor, QSRWeb.com

Technology is going to be a big part of McDonald's future, particularly digital engagement with consumers.

Mobile ad buys: It doesn't have to be witchcraft

While 21 percent of time spent with media is on the mobile phone, mobile ads garner just 4 percent of overall ad budget.

Millennials want to help your brand share its story

by Alicia Kelso — Editor, QSRWeb.com

The 80 million-strong Millennial demographic currently accounts for about 21 percent of all consumer spending.

How to add the right beverages and desserts to the menu mix

by Alicia Kelso — Editor, QSRWeb.com

Don't be bullied into doing something just because a competitor is doing it well.

How to get a customer to come back to your restaurant

The most successful small businesses get more than 60 to 70 percent of their customers coming back on a monthly basis.

3 tips for responding to Yelp reviews

Sending a private message is like sending a personal email and is best used to thank patrons for writing a positive review.

QSR segment behind in digital gifting

by Alicia Kelso — Editor, QSRWeb.com

QSRs are largely absent from the "world of digital gift cards" mostly due to the pervasive franchising model. 

Fun and games: Why restaurant customers respond to gamification apps

Gamification elements, like points and feedback, make us want to continue participating and engaging with the brand.

A look at McDonald's healthier menu, marketing plan

by Alicia Kelso — Editor, QSRWeb.com

In addition to eliminating soda from Happy Meals, McDonald's will also offer vegetable, fruit and salads as a fry substitute.

Do you know your customer loyalty quotient?

Customers buy 20 percent more product and also accelerate purchase frequency by 20 percent when motivated by a reward.

Coffee takes center stage in QSR space

by Alicia Kelso — Editor, QSRWeb.com

From giveaways to product rollouts, National Coffee Day is a reason to celebrate.

Arby's SVP: A deep product pipeline is more important than ever

by Alicia Kelso — Editor, QSRWeb.com

By implementing a variety of initiatives, Arby's has four times the volume of product pipeline than it has had historically.

How negative word-of-mouth marketing can lead to more sales

Unfavorable comments can lead to increased sales if acted upon appropriately and quickly.