Cinnabon unleashes wrath of internet over Fisher tweet

Dec. 28, 2016 | by S.A. Whitehead

Cinnabon is struggling today with a problem that haunts just about every restaurateur in the digital age after the company's social media managers posted what the online universe quickly deemed an inappropriate comment on the death yesterday of original Star Wars cast member Carrie Fisher.

The comment, posted on the brand's Twitter account yesterday and later removed, included this image with a statement that said, "RIP Carrie Fisher, you’ll always have the best buns in the galaxy."

The comment was a tongue-in-cheek reference to the oft-referred to side-of-head hair "buns" that Ms. Fisher wore as part of her iconic portrayal of Princess Leia in the original Star Wars films. That "look" and hairstyle has often been the subject of jokes over the years, but is among the movies' many features that ultimately launched the mega-business that exists today around Star Wars.

Ms.  Fisher — also the daughter of Hollywood legend Debbie Reynolds — died suddenly Tuesday of suspected heart-related causes at the relatively young age of 60, taking many by surprise.

QSRweb.com has an inquiry in to Cinnabon's public relations representatives about the ordeal and will post any responses received. But Cinnabon itself has apologized profusely for the perceived gaffe on its Twitter account, stating, "Our deleted tweet was genuinely meant as a tribute, but we shouldn't have posted it. We are truly sorry."

Photo source: iStock


Topics: Business Strategy and Profitability, Marketing



S.A. Whitehead
Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.

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