Marketing News & Media
Latin American McDonald's experienced traffic decline from World Cup
August 5, 2014
McDonald's Latin American (and largest) franchisee, Arcos Dorados Holdings, reported its Q2 results this week, which included a systemwide comp sales increase…
read nowReduction of local ad spend affects Burger King franchisee's sales
August 5, 2014
Carrols Restaurant Group, Burger King's largest franchisee, has reported its Q2 results, which included a restaurant sales decrease of 2.8 percent. Comp…
read nowBaskin-Robbins shifts spotlight to 'summer flavors'
August 4, 2014
Baskin-Robbins has introduced its August Flavor of the Month, Oreo Nutty Salted Caramel, which includes Oreo cookie pieces, honey glazed peanuts and a salty…
read nowRita's Italian Ice adds Jelly Belly flavors to the lineup
August 4, 2014
Rita's Italian Ice has rolled out two new Italian Ice flavors in collaboration with Jelly Belly Candy Company. The flavors, inspired by Jelly Belly jelly…
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Burger King's 'fewer, more impactful' menu launch strategy lifts sales
by Alicia Kelso — Editor, QSRWeb.com
The brand will introduce its mobile app, including couponing, payments and geotargeting, nationwide at the end of this month.
read nowDunkin' Donuts offering chance to toss first pitch at Mets game
August 1, 2014
Throughout August, Dunkin' Donuts is hosting the "First Cup, First Pitch" sweepstakes, where every guest who purchases a cup of hot coffee using a DD Perks…
read nowJersey Mike's opens online merchandise shop
August 1, 2014
Jersey Mike's fans can now order branded apparel such as t-shirts and coolers online at the company's new Web-based merchandise store: shopjerseymikes.com.
read nowBlimpie introduces Hoboken Hero sub to mark milestone anniversary
July 31, 2014
Blimpie continues to celebrate its 50th anniversary with the introduction of the Hoboken Hero, an Italian sub sandwich that includes pepperoni, salami…
read nowDairy Queen recruits soccer analyst Ray Hudson for Blizzard campaign
July 31, 2014
Dairy Queen has recruited international soccer analyst and former all-star Ray Hudson to help promote its new Chips Ahoy! Blizzard.
read nowMcDonald's under fire from parent group for 'Dating Naked' sponsorship
July 31, 2014
The Parents Television Council is asking McDonald's to reconsider its sponsorship of VH1's reality TV show, "Dating Naked." The show features contestants who…
read nowTaco John's selects new CMO from ad agency
July 31, 2014
Taco John's has named Billie Jo Waara as its new chief marketing officer. Waara has more than a decade of marketing experience in the restaurant, tourism…
read nowWFF launches campaign to advance women leaders
July 30, 2014
The Women's Foodservice Forum has launched the WFF 100K Strong Commitment Campaign, an industry-wide "call to action” to support the advancement of women…
read nowDunkin' Donuts bites into Shark Week promotions
July 30, 2014
Discovery Channel's Shark Week will return Aug. 10 and will feature a promotional presence from Dunkin' Donuts.
read nowLong John Silver's plans another free nationwide fish fry
July 30, 2014
Long John Silver's is hosting another free fish fry to celebrate its 45th anniversary. On Aug. 2 from 11 a.m. to 3 p.m., guests will receive on fish filet and…
read nowCousins Subs photo contest brings in 100-plus entries
July 30, 2014
Cousins Subs has named Gabrielle Lulloff of Oshkosh, Wis., as the grand prize winner of its #GOHOGWILD contest. Lulloff will receive free Cousins Subs for one…
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Carl’s Jr., Hardee’s facilitate a Paris Hilton comeback
July 29, 2014
Carl's Jr. and Hardee's TV spot for the new Texas BBQ Thickburger pays homage to Paris Hilton's 2005 commercial for the brands, titled "I love Paris." The…
read nowTCBY and Mrs. Fields will debut dual-brand locations in LA
July 29, 2014
Famous Brands International, parent company of TCBY Yogurt and Mrs. Fields Cookies, plans to expand to debut its dual-brand layout in Los Angeles.
read nowWebinar will introduce beacon, geo-fencing basics for restaurants
July 29, 2014
Beacons can be powerful tools for reaching customers right outside a restaurant's front door, and getting them through the front door.
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Popeyes comes up with another tear-apart LTO
July 29, 2014
Popeyes Louisiana Kitchen has introduced a new LTO that guests can tear apart – the Tear'n Tenderloin Chicken is available now through Aug. 25. It features two…
read nowRita's raises $300K in fight against childhood cancer
July 29, 2014
Rita's Italian Ice announced today it raised $300,000 for Alex's Lemonade Stand Foundation, a national nonprofit dedicated to fighting childhood cancer.
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