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Marketing News & Media

High-impact, positive growth energizes 2012 NRA Show

May 10, 2012

The 93rd annual National Restaurant Association Restaurant, Hotel-Motel Show and 5th annual International Wine, Spirits & Beer Event posted strong growth…

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Burger King realizing results with turnaround strategy

by Alicia Kelso — Editor, QSRWeb.com

North American segment delivers best sales performance in more than two years.

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Jack in the Box adds four items to Value Menu

May 10, 2012

Beginning today, Jack in the Box restaurants are featuring four new items on its value menu, including chicken nuggets with all white meat.

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Baskin-Robbins introduces cakes for Mother's Day

May 10, 2012

Baskin-Robbins is offering a special lineup of ice cream cakes designed for Mother's Day, including its new Petals & Pearls Cake. Available now at…

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Tim Hortons profit jumps 10 percent

May 10, 2012

Tim Hortons Inc. has announced results for the first quarter ended April 1, including a 9.4 percent jump in systemwide sales.

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Wendy's admits marketing miss with W cheeseburger

by Alicia Kelso — Editor, QSRWeb.com

Company will continue to leverage Wendy Thomas in ad campaigns.

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McDonald's introduces 'Flavors of Summer' items

May 9, 2012

McDonald's has introduced its new McCafe Cherry Berry Chiller and Blueberry Banana Nut Oatmeal as part of its 'Flavors of Summer' limited time menu line-up.

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Dairy Queen looks to increase lunch business

May 9, 2012

The Dairy Queen system's recently-launched Lunch Lovers promotion includes a new digital campaign that shines the spotlight on new and existing menu items and…

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Carl's Jr., Hardee's plan new burger for Spider-Man release

May 9, 2012

CKE Restaurants Inc., parent company of Carl's Jr. and Hardee's restaurants, and Sony Pictures Entertainment have announced a promotional marketing program for…

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Krispy Kreme invites fans to 75th birthday celebration

May 9, 2012

This year marks the 75th anniversary of Krispy Kreme Doughnuts and, in celebration, the chain is inviting its fans around the world to post a Happy 75th…

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Study: Online marketing helps restaurants personalize offers

May 9, 2012

Restaurants use online and email marketing to provide consumers the personalized offers they prefer, according to new research by the National Restaurant…

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Rita's Italian Ice signs master licensee in China

May 9, 2012

Rita's Italian Ice has secured a master licensee development agreement for five southern provinces, Guangdong, Guangxi, Hunan, Hainan and Fujian, in the…

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Q&A: Craig Culver talks about Culver's positioning as 'original' better burger

by Alicia Kelso — Editor, QSRWeb.com

Wisconsin-based chain's first quarter comps were up 16 percent.

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Dunkin' Donuts MIB3 partnership includes mobile, Twitter promos

May 4, 2012

Dunkin' Donuts has partnered with Sony Pictures to launch a multifaceted promotion ahead of the Men In Black 3 movie release. The campaign includes a new…

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Burger King offers promotional price for Crispy Chicken Strips

May 3, 2012

Burger King restaurants nationwide are offering guests the chance to try the new Crispy Chicken Strips at a special promotional price May 5 and 6. For those…

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McDonald's testing location-based mobile ads

May 3, 2012

McDonald's is testing mobile ads aimed at local audiences through Cox Digital Solutions' new mobile division – CDS Mobile.

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Dunkin' Donuts launches Mother's Day promotions

May 3, 2012

Dunkin' Donuts launched a special "Mom's Heart" Twitter Sweepstakes earlier this week, offering the chance to win a matching Keurig brewer and Dunkin' Donuts…

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Get more out of the NRA Show through social media

by Lisa DiVirgilio

Your bags are packed and you're ready to head to the 2012 National Restaurant Association Show in Chicago May 5-8. You've probably made a list of those vendors…

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NRA partners with Kidzsmart to promote Kids LiveWell

May 2, 2012

As part of its ongoing efforts to promote its Kids LiveWell program, the National Restaurant Association has announced a new partnership with Kidzsmart…

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Dairy Queen marks Oreo's 100th birthday with Facebook contest

May 2, 2012

Dairy Queen is marking Oreo's 100th birthday with a location-based, social media-driven contest that will net the winners $100,000.

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