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Marketing News & Media

Frozen yogurt chain jumps into the coffee space

by Alicia Kelso — Editor, QSRWeb.com

Fro.Zen.Yo spent a year developing proprietary Zombie Coffee.

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RewardMe webinar to focus on driving consumer behavior

April 5, 2012

RewardMe and FastCasual.com are hosting the webinar, "How to use BIG DATA to influence customer behavior," on April 19 at 2 p.m.

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Judge dismisses McDonald's Happy Meal lawsuit

April 5, 2012

A contentious year-and-a-half-long battle for McDonald's seems to be over for now. On April 4, a San Francisco judge tossed a lawsuit against the chain for…

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TCBY's soft-serve Greek Fro-Yo launches today

April 5, 2012

TCBY's soft-serve Greek frozen yogurt is now available in stores nationwide.

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Yogurt Mountain adds Kosher items for Passover

April 5, 2012

Yogurt Mountain LLC is offering two new specialty toppings to commemorate Passover -- Chocolate-covered Matzo and Coconut Macaroons.

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Dairy Queen announces new menu items

April 5, 2012

The Dairy Queen system has announced new and re-introduced menu additions to complement the warmer spring weather.

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Burger King rolls out healthier items in Latin America

April 5, 2012

Burger King has launched the BK Pasos Positivos program, a corporate responsibility program, in its Latin America and Caribbean restaurants.

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McDonald's releases sustainability plans for London Olympics

April 4, 2012

McDonald's Corporation has announced its support of the London Organizing Committee of the Olympic and Paralympic Games' (LOCOG's) objective to deliver the…

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Krispy Kreme teams up with Kyle Petty for fundraiser

April 4, 2012

Beginning April 5, Krispy Kreme US will once again team up with former NASCAR driver Kyle Petty and Victory Junction for the fourth annual Krispy Kreme Drive…

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Cousins Subs launches program to spark franchise growth

April 4, 2012

To spark franchise growth, Wisconsin-based Cousins Subs has launched a new Founder's Program that will put nearly $100,000 back into the hands of franchisees…

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5 ways mobile-based loyalty programs will grow your business

Mobile-based loyalty programs allow you to connect with your customers anytime through text messaging so you can send instant incentives, which can stimulate…

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Three things you need to know about Facebook Timeline for brands

by Lisa DiVirgilio

The new layout allows brands to interact privately with customers and stay updated on page data.

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Tasti D-Lite debuts new kid-friendly flavors

April 3, 2012

Tasti D-Lite has launched two new, kid-friendly flavors — bubble gum and cotton candy. Tasti's other flavors geared toward kids include marshmallow, S'mores…

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Baskin-Robbins new iced beverage benefits food banks

April 3, 2012

Baskin-Robbins has introduced a new Iced Cappy Blast beverage in a nationwide effort to help Feeding America, a domestic hunger-relief charity, provide up to…

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Burger King launches biggest marketing, menu initiatives ever

by Alicia Kelso — Editor, QSRWeb.com

New website, menu boards, uniforms and packaging have also been introduced.

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QSRweb parent company announces rebranding

April 2, 2012

Networld Alliance, the publisher of QSRWeb.com, PizzaMarketplace.com and FastCasual.com, has changed its name to Networld Media Group, and has adopted a new…

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Dunkin' Brands adds Coca-Cola products in U.S. restaurants

April 2, 2012

Dunkin' Brands Group Inc., parent company of Dunkin' Donuts and Baskin-Robbins, has announced a multi-year product and marketing agreement with its exclusive…

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Papa John's stops advertising on Rush Limbaugh program

April 2, 2012

About 65 companies have stopped airing their ads on The Rush Limbaugh Show following the talk show host's late February attacks on a female Georgetown law…

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Kate Upton ad gives Carl's Jr. and Hardee's a major branding boost

April 2, 2012

CKE Restaurants brands Carl's Jr. and Hardee's have received a social media lift since debuting the Southwest Patty Melt commercials starring 2012 Sports…

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Wendy's COO retiring this month

April 2, 2012

Steve Farrar, who had been named Wendy's chief of North American operations in April 2008, and chief operating officer for the company shortly thereafter, has…

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