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Marketing News & Media

Taco Bell sued over Salmonella outbreak

February 23, 2012

Taco Bell has been sued by an Oklahoma woman after she became ill in a recent Salmonella outbreak. Taco Bell was named as the link in a recent outbreak that…

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White Castle experiments with wine sales, honored by vodka company

February 23, 2012

White Castle is experimenting with wine sales at a Lafayette, Ind., restaurant, according to the Wall Street Journal.

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Milio's Sandwiches plans to quadruple footprint in five years

by Alicia Kelso — Editor, QSRWeb.com

Chain will focus on value menu system, operations and marketing.

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Culver's marketing focus shifts to North Atlantic Cod

February 22, 2012

Culver's new TV spot, titled "Hand-Battered Perfection," focuses on its North Atlantic Cod offerings, including the sandwich or meal. The commercial is part of…

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Dairy Queen hosting BOGO Blizzard deal in March

February 22, 2012

Dairy Queen has announced to its Facebook fans that it will host a buy-one-get-one deal throughout March for guests who purchase a 99-cent Blizzard.

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Carl's Jr., Hardee's spice up the classic burger

February 22, 2012

Carl's Jr. and Hardee's have launched the Southwest Patty Melt, which features a twist on the classic American hamburger. The new offering includes a…

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Arby's selects former Burger King agency to steer marketing message

by Alicia Kelso — Editor, QSRWeb.com

Announcement comes about a month after the chain hired former BK CMO.

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Courting new trials

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

Let’s talk for a minute about new trial. No, not the court kind, but the kind that every restaurant wants … new consumers trying out your restaurant for the…

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Cousins Subs renews focus on products, growth and marketing

February 21, 2012

Wisconsin-based Cousins Subs is marking its 40th anniversary with new initiatives that focus on its products, franchise growth and marketing investments.

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Seafood promotions kick off Lenten season

by Alicia Kelso — Editor, QSRWeb.com

About 23 percent of McDonald's Filet-O-Fish sandwiches are purchased during Lent.

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Krispy Kreme to kick off 75th birthday in Daytona

February 20, 2012

At 8 a.m. on Feb. 23, Krispy Kreme Doughnuts will launch its 75th birthday celebrations with the revealing of a surprise for its fans, as well as the unveiling…

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Tim Hortons' popular RRRoll Up the Rim game returns

February 20, 2012

Tim Hortons Café & Bake Shop's popular RRRoll Up the Rim To Win contest returns today, offering guests a one in six chance of instantly winning cash and…

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Taco Bell's Graduate to Go to be featured at NBA All-Star game

February 20, 2012

In celebration of its 20th anniversary, the Taco Bell Foundation for Teens today announced that it will again offer a Graduate To Go experience for teens at…

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Commentary: Loyalty marketing drives sales and brand affinity

Starbucks and industry stats show what works for QSRs.

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Undercover Boss to feature Checkers, Rally's CEO

February 17, 2012

The chief development officer of Subway did it. A White Castle executive did it, too. Now it's time for Rick Silva, CEO of Checker's and Rally's restaurants…

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Auntie Anne's hosting Free Pretzel Day to build loyalty

February 17, 2012

On March 3 from 10 a.m. to 3 p.m., Auntie Anne's Pretzels will host its largest sampling event of the year – Free Pretzel Day.

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McDonald's renews NHL sponsorship

February 17, 2012

McDonald's USA has renewed its sponsorship as the Official Quick Service Restaurant of the National Hockey League in the United States and in territories where…

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Taco Cabana shifts focus to seafood for Lent

February 17, 2012

For the fifth year in a row, Taco Cabana is bringing one of its most popular limited-time offers back to the menu, re-introducing a line of Shrimp Tampico…

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Taco Time NW marks anniversary with green initiatives, food truck

February 16, 2012

Taco Time NW is marking its 50th anniversary this month by introducing new initiatives and programs.

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Seattle's Best offers Facebook fans chance to win free coffee

February 16, 2012

Seattle's Best Coffee is inviting its Facebook fans to play the "Create Your Deliciousness" game and experiment with their coffee by adding ingredients such as…

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