Marketing News & Media
Sonic to focus on breakfast, ad exposure
by Alicia Kelso — Editor, QSRWeb.com
Company's Q1 Fiscal 2012 results include slight increase in same-store sales.
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Wienerschnitzel introduces new 'Heritage' ad campaign
January 4, 2012
Wienerschnitzel has announced the return of its 99-cent Original Chili Dog deal available through Jan. 22.
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Burger King unveils new Toppers burger
January 4, 2012
Burger King restaurants has added a new burger to its Toppers lineup. The Bacon and Cheddar BK Toppers Burger is 3.2 ounces of flame-grilled beef and is topped…
read nowFish tacos take over El Pollo Loco menu
January 3, 2012
The culinary experts at El Pollo Loco have given the fish taco a tasty new twist. In restaurants now through mid-April 2012, El Pollo Loco will offer two new…
read nowMcDonald's tests geotargeted mobile marketing
January 2, 2012
To boost sales of its McCafe beverage line and drive in-store traffic, McDonald's has launched a geotargeted promotion that uses mobile ads to reach potential…
read nowDunkin' Donuts starts 2012 with Twitter contest
January 2, 2012
To kick off 2012, Dunkin' Donuts is inviting Americans to submit a tweet to @DunkinDonuts on Twitter, using the special hashtag #DDSMARTY, sharing one smart…
read nowFriendly's announces 31st annual 'Cones for Kids' campaign
January 2, 2012
Friendly's Ice Cream Corporation has launched its 31st annual 'Cones for Kids' campaign. The Valentine's Day fundraiser will benefit 30 Easter Seals Camp…
read nowWhite Castle launches Angus steak chili
December 29, 2011
White Castle customers can warm up their winters with the new limited time Angus Steak Chili and Chili Cheese French Fries. The chili specials are available…
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Adding brand personality to a mobile app is important
by Alicia Kelso — Editor, QSRWeb.com
As more brands launch iPhone and Android applications, they should differentiate with interactive, fun features.
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Jack in the Box rolls in the New Year with Jumbo Deal
December 28, 2011
Jack in the Box has introduced a new $4.29 Jumbo Deal for a limited time. The meal includes a Jumbo Jack hamburger, two tacos, small order of fries and a small…
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3 trends hitting foodservice
by Nate DaPore — President and CEO, PeopleMatter
The next big thing to hit foodservice is gamification, especially in marketing.
read nowBurger King partners with Spanish gas station
December 27, 2011
Repsol YPF SA has signed an agreement with Burger King to start selling the chain's products at its gas stations in Spain, according to new outlet Expansion.
read nowCalifornia McDonald's offering free coffee for the New Year
December 27, 2011
McDonald's restaurants in Northern California will kick off the New Year by offering a free small cup of coffee to its customers in the Greater Sacramento…
read nowTaco Bell promotion feeds into college football's BCS games
December 26, 2011
Taco Bell, an official Bowl Championship Series (BCS) sponsor, has launched a Taco 12 Pack just in time for college football's biggest games.
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Krispy Kreme's mobile app includes Hot Now alerts
December 26, 2011
Fans of Krispy Kreme Doughnuts know that when the "Hot Now" sign glows, it's time for hot Original Glazed doughnuts. Now, those fans can utilize a new mobile…
read nowDairy Queen's Miracle Treat Day raises $5 million-plus
December 26, 2011
The Dairy Queen system raised more than $5 million to support Children's Miracle Network Hospitals during the 6th Annual DQ Miracle Treat Day, held in August.
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2012 will be the year of more information
by Betsy Craig — pres, menutrinfo.com
Miniature portions, specialty beverages are among the trends to watch.
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How Wendy's dethroned The King
by Alicia Kelso — Editor, QSRWeb.com
Burger King's identity crisis in 2008 and the commensurate sales slide left the chain vulnerable for a revolution.
read nowGreat American Cookies seeking American love stories
December 20, 2011
Great American Cookies has launched its inaugural search for the "Great American Love Story" just in time for Valentine's Day.
read nowMcDonald's co-op selects new social media agency
December 20, 2011
SHIFT Communications has been selected as the social media and public relations agency of record by McDonald's MAC Inc. Co-op -- the regional McDonald's…
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