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Marketing News & Media

3 trends hitting foodservice

by Nate DaPore — President and CEO, PeopleMatter

The next big thing to hit foodservice is gamification, especially in marketing.

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Burger King partners with Spanish gas station

December 27, 2011

Repsol YPF SA has signed an agreement with Burger King to start selling the chain's products at its gas stations in Spain, according to new outlet Expansion.

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California McDonald's offering free coffee for the New Year

December 27, 2011

McDonald's restaurants in Northern California will kick off the New Year by offering a free small cup of coffee to its customers in the Greater Sacramento…

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Taco Bell promotion feeds into college football's BCS games

December 26, 2011

Taco Bell, an official Bowl Championship Series (BCS) sponsor, has launched a Taco 12 Pack just in time for college football's biggest games.

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Krispy Kreme's mobile app includes Hot Now alerts

December 26, 2011

Fans of Krispy Kreme Doughnuts know that when the "Hot Now" sign glows, it's time for hot Original Glazed doughnuts. Now, those fans can utilize a new mobile…

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Dairy Queen's Miracle Treat Day raises $5 million-plus

December 26, 2011

The Dairy Queen system raised more than $5 million to support Children's Miracle Network Hospitals during the 6th Annual DQ Miracle Treat Day, held in August.

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2012 will be the year of more information

by Betsy Craig — pres, menutrinfo.com

Miniature portions, specialty beverages are among the trends to watch.

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How Wendy's dethroned The King

by Alicia Kelso — Editor, QSRWeb.com

Burger King's identity crisis in 2008 and the commensurate sales slide left the chain vulnerable for a revolution.

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Great American Cookies seeking American love stories

December 20, 2011

Great American Cookies has launched its inaugural search for the "Great American Love Story" just in time for Valentine's Day.

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McDonald's co-op selects new social media agency

December 20, 2011

SHIFT Communications has been selected as the social media and public relations agency of record by McDonald's MAC Inc. Co-op -- the regional McDonald's…

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Student earns $20K KFC scholarship from Twitter photo

December 20, 2011

The sixth annual KFC Colonel's Scholars Program has awarded a grand prize winner a $20,000 scholarship based on a single photo shared via Twitter.

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Dunkin' Donuts holiday promotion benefits veterans

December 20, 2011

Pittsburgh area Dunkin' Donuts restaurants are hosting the Great American Dunkin' Donuts Holiday Gift Exchange to benefit the local chapter of the Vietnam…

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Captain D's acquires 65-unit Grandy's chain, names new agency

December 19, 2011

Captain D's has announced its acquisition of Grandy's, a 65-unit breakfast, lunch and dinner chain based out of Dallas.

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Keyser Retail Solutions launches new QSR drive-thru signage

December 19, 2011

Keyser Retail Solutions (KRS), has launched the Impulse Zone Mini Duo and Mini Trio, two new drive-thru signage products specifically created for the…

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Arby's doubles goal for No Kid Hungry campaign

December 18, 2011

The Arby's Foundation has contributed more than $2 million to the No Kid Hungry Campaign, a national effort to end childhood hunger in America. The recent…

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Popeyes CMO promoted to chief global brand officer

December 18, 2011

In a continued effort to spread the Popeyes Louisiana Kitchen brand positioning globally, Richard H. Lynch, former chief marketing officer, has been promoted…

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Commentary: 10 restaurant marketing tips for 2012

Creating engaging, informative communications for your guests and keeping them involved with your brand online and off, is what we call the "new enhanced…

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Serve kids meals, go to prison?

by Barry Klein — Marketing Directo, Go Roma

After McDonald's is fined in Brazil for its Happy Meals, is it possible something like that could happen in the U.S.?

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Jersey Mike's participates in Wreaths Across America

December 15, 2011

Jersey Mike's Founder & CEO Peter Cancro, along with team members and franchisees, laid wreaths for the fallen at Arlington National Cemetery in…

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Yogurt Mountain opens 40th store

December 15, 2011

Yogurt Mountain LLC has opened its 40th store. The new location is in Huntsville, Ala., marking its 9th in the state.

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