Marketing News & Media
Perka unveils cardless loyalty iPod platform
October 17, 2011
Perka has unveiled a new cardless loyalty marketing platform that runs on an iPod, enabling small businesses to connect with customers via their mobile phones…
read nowYogurtland goes pink for partnership with Avon Foundation
October 17, 2011
Yogurtland has announced a partnership with the Avon Foundation for Women to support breast cancer awareness. The brand will support the partnership with a…
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Popeyes' brand refresh featured in graphic design exhibit
October 17, 2011
Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., will be featured as one of the 15 most relevant and successful brand refreshes in the past few…
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KFC adds bacon to Famous Bowls
October 17, 2011
KFC has added a new layer to its Famous Bowls: smoky bacon.
read nowMcTV: McDonald's rolling out digital in-store channel
October 16, 2011
McDonald's Channel, a digital television network featuring original, local content for in-store customers, is set to roll out at McDonald's units in California.
read nowTaco Bell names new CMO
October 13, 2011
Yum! Brands has named a new chief marketing and innovation officer for its biggest brand, Taco Bell, shortly after offering some turnaround plans for the chain.
read nowDunkin' Brands honors America's 'Super-Soldiers'
October 12, 2011
Dunkin' Donuts and Baskin-Robbins have named Alfonso S. of Walker Valley, N.Y. as the grand prize winning Super-Soldier in a contest inspired by Marvel…
read nowTaco Cabana establishes initiative to support military families
October 12, 2011
Taco Cabana has established an initiative focused on honoring members of the military and their families. As part of the new campaign, all Taco Cabana…
read nowWhite Castle inducts Cravers into Hall of Fame
October 12, 2011
On Oct. 20, White Castle is inducting 12 dedicated Cravers from six states into its Cravers Hall of Fame. Hundreds of applications were submitted for the…
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Study: QSR Hispanic advertising up in 2010
by Alicia Kelso — Editor, QSRWeb.com
The Association of Hispanic Advertising Agencies study found that the percent of ad-spend allocated to Hispanic markets is an important determinant of a…
read nowNPD Group: Breakfast daypart marketing opportunities abound
October 11, 2011
An increasing amount of concepts are trying their hand at breakfast, and for good reason. According to a recent study by marketing research firm The NPD Group…
read nowFarmer Boys celebrating 30th anniversary
October 11, 2011
California-based Farmer Boys will mark its 30th anniversary Oct. 15.
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Whataburger's new campaign shows customer perspective
by Alicia Kelso — Editor, QSRWeb.com
Chain's first new marketing message in nine years coincides with launch of All-Time Favorites menu.
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The Net Promotor Motor
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
Restaurant owners and executives are constantly looking for the biggest bang for their buck when it comes to spreading the word about their restaurant. Getting…
read nowCarl's Jr. marks Texas milestone
October 10, 2011
Carl's Jr. will open its 50th restaurant in Texas this week and is celebrating with a series of free burger events.
read nowJack in the Box launches holiday-themed shakes
October 10, 2011
Jack in the Box has brought back two of its popular shakes in time for the holidays. The Egg Nog and Pumpkin Pie Shakes will be available for a limited time…
read nowKrispy (S)Kreme ready for Halloween
October 10, 2011
Krispy Kreme has brought back three Halloween–themed doughnuts and a pumpkin spiced fall favorite.
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How Domino's, Shake Shake used 'quality' to galvanize brands
by Melissa Abbott — Director, Culinary Insights, The Hartman Group, Inc
We know the place, or know of such a place. The quaint restaurant, locally owned by a couple; she's the chef, he runs the front. Menus are handwritten and…
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Social media Part 3: Make it stick with a 3M approach
by Lori Walderich — CMO, Top That! Pizza
In this series to date, I've covered the consumer side of social media — who's using it and how. In this final installment, I'm going to turn the tables and…
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Burger King rolls out BK Toppers line
October 9, 2011
Burger King Corp. has introduced a new line of fire-grilled burgers with a variety of toppings. The BK Toppers line features the Deluxe, Mushroom Swiss and…
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