Summit: Don't set social media expectations

Sometimes with social media, the best strategy is just to dive right in, said Paul Flanigan at the 2011 Retail Customer Experience Executive Summit. Also: the…

Mobile website or app: Which is better for your business?

by Nash Sherchan — VP Marketing, iMediAd Hospitality

The one thing I always get asked about going mobile is whether a restaurant should build a mobile site or mobile app.

Tim Hortons' Sustainability Report garners award

August 10, 2011

Tim Hortons has received two ARC Awards for Outstanding Achievement for its online Sustainability Report and its printed Annual Report.

Arby’s names ‘Good Mood’ casting call winner

August 10, 2011

Iowa resident Andy Johnson has been chosen as the winner of Arby's Restaurant Group Inc.'s Casting Call Video Contest, launched last month.

Contentious breakup for Captain D’s and AOR

by Alicia Kelso — Editor, QSRWeb.com

August 9, 2011

Less than two years after landing the Captain D's account, Florida-based ad agency Zimmerman has jumped ship, citing differences with CMO Monte Jump, who…

Taco Cabana overhauls marketing campaign

August 9, 2011

San Antonio-based advertising and branding agency BradfordLawton is spearheading a new creative campaign for Taco Cabana that includes print, outdoor and TV…

Wing Zone undergoes brand makeover

August 8, 2011

Wing Zone has completed a comprehensive brand makeover of its franchise operation.

Del Taco unveils new prototype store, logo

August 7, 2011

Lake Forest, Calif.-based Del Taco is undergoing a makeover that includes the introduction of a new logo and a new restaurant prototype.

Adding a mobile platform 101

Developers of mobile sites and apps discuss how to best offer the services.

Krispy Kreme UK co-branding efforts pick up

August 4, 2011

Krispy Kreme is hoping to double the size of its footprint in the United Kingdom market and has added co-branding opportunities and an experiential campaign to…

Subway ready for mobile payments test

by Alicia Kelso — Editor, QSRWeb.com

? Partnership with Velti makes Subway one of the first global franchise organizations to consolidate on a single mobile platform.

Dunkin’ Brands reports Q2 earnings; launches K-cups

by Alicia Kelso — Editor, QSRWeb.com

Dunkin' Donuts' beats coffee rival Starbucks in nationwide rollout of K-Cups.

Culver’s rolls out new TV campaign

August 2, 2011

Culver's continues to evolve its new "Welcome to Delicious" brand campaign with a new TV campaign promoting 100-percent, Midwest-raised, fresh, never-frozen…

Roy Rogers brings back BBQ Pulled Pork Sandwich

August 1, 2011

From now through Oct. 18, Roy Rogers Restaurants is featuring its BBQ Pulled Pork Sandwich. The limited-time offer features 33 percent more meat than before…

CKE Restaurants’ AOR wins small agency award

July 31, 2011

Los Angeles-based David&Goliath was named Small Agency of the Year at Ad Age's awards show last week. The honor is given to a company with between 76 and…

El Pollo Loco rolls out four new chicken burritos

July 31, 2011

As part of El Pollo Loco's new ¡Feel the Mexcellence! campaign, the chain has rolled out four Brand Nuevo Grilled Chicken Burritos.

Will restaurants add Google+ to crowded social media plates?

by Alicia Kelso — Editor, QSRWeb.com

The fastest growing social media network ever is currently in beta phase for businesses.

McSmurfy: McDonald’s launches The Smurfs Happy Meal promotion

July 28, 2011

Celebrating today's release of The Smurfs, Columbia Pictures' and Sony Pictures Animation's 3-D family comedy, McDonald's has kicked off a coinciding Happy…

White Castle rewarding social media fans

July 28, 2011

White Castle is offering its Facebook fans and Twitter followers an opportunity to receive a limited edition 90th birthday pin. The social media campaign is…

Subway selects Velti for mobile marketing platform

July 28, 2011

The Subway restaurant chain has selected Velti, a global provider of mobile marketing and advertising technology, as its exclusive mobile technology provider.