Marketing News & Media
Judge says no to group suit against McDonald's
October 27, 2010
A group of consumers who filed a lawsuit against McDonald's for contributing to childhood obesity will not be able to proceed with the case as one unit.
read nowWendy's value menu features seven favorites
October 26, 2010
Wendy's 99 cent Everyday Value Menu now offers a choice of seven menu items.
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Bar hopping: Kansas City next up for Burger King's Whopper Bar
October 26, 2010
The Power & Light District, in the heart of downtown Kansas City, Mo., is one of the Midwest's premier entertainment locations with more than 50 unique…
read nowCrawfish fever swims into Popeyes
October 25, 2010
From now until Nov. 28, crawfish lovers can try new limited-time menu items and take part in a crawfish sampling day in celebration of Popeyes Louisiana…
read nowEl Pollo Loco to offer three new dishes, sweet desserts
October 25, 2010
El Pollo Loco customers now have even more menu options to choose from with the introduction of three new limited-time items.
read nowBojangles introduces scary low offer
October 21, 2010
Just in time for Halloween, Bojangles' Famous Chicken 'n Biscuits is offering two "BOO-berry biscuits" at the price of 99 cents.
read nowDunkin' Donuts, Boston Celtics continue partnership
October 20, 2010
Dunkin' Donuts and the 17-time world champions the Boston Celtics have renewed their sponsorship agreement for three more years, ending in the 2012-2013 NBA…
read nowCarl's Jr. banks on 'sit-down restaurant quality' chicken tenders
October 19, 2010
Carl’s Jr. is positioning its new Hand-Breaded Chicken Tenders as casual restaurant quality, rather than offer them at a discounted price. The hand-breaded…
read nowKrispy Kreme raises brand awareness with new packaging, products
October 18, 2010
Krispy Kreme Doughnuts has introduced new branded packaging for its products sold in convenience, mass merchant and grocery stores. New and upgraded packaging…
read nowSweet dreams with the Burger King
October 14, 2010
Burger King has introduced a new item that has nothing to do with flame-broiling. In an effort to promote its new breakfast line, the company is selling a…
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California McDonald's turns its Golden Arches green
October 13, 2010
McDonald's has shifted focus in the past couple of years to step up its environmentally-friendly efforts.
read nowDunkin' Donuts goes Pro
October 13, 2010
Dunkin' Donuts' opened its newest store at Conseco Fieldhouse Thursday, making it the eighth unit for the company in Indianapolis.
read nowDunkin' Brands continues robust expansion
October 13, 2010
Dunkin' Brands, the parent company of Dunkin' Donuts and Baskin-Robbins, has opened its 16,000th location worldwide, re-establishing the brand as one of the…
read nowWhite Castle candle returns to satisfy the crave
October 12, 2010
White Castle and NEST Fragrances have teamed up again to bring customers their favorite hamburger scent. The Original Slider-Scented Candle has helped benefit…
read nowTim Hortons signs NHL agreements
October 12, 2010
Hockey fans in Pittsburgh and Long Island, N.Y. can now enjoy a coffee and a donut during the game. Tim Horton's has signed agreements to establish units at…
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Coffee innovation from Starbucks
by Darrel Suderman — President, Food Technical Consulting
Starbucks Via Ready Brew Coffee gets 5 stars for represent “incremental innovation."
read nowBottom's Up: KFC adds to Double Down backside promotion
October 11, 2010
KFC's new marketing plan for its bun-less Double Down sandwich, announced in September, features college females sporting the item's logo on the backside of…
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Digital menu boards, kiosks, mobile integration make hip NYC eatery 'a misanthrope's utopia'
by Christopher Hall — w, t
NEXTEP combines digital displays, kiosks and an SMS alert system to create an integrated self-service dining experience.
read nowSunny forecast for Mrs. Fields
October 10, 2010
Mrs. Fields has returned to Columbus, Ohio. Sunny Street Cafe, a breakfast-lunch chain located within the city's bustling Arena District, is co-branding with…
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Long John Silver's embraces family dinner tradition
October 10, 2010
Long John Silver's has introduced a $10 meal in the hopes of bringing back the tradition of family mealtime.
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