Marketing News & Media
Krystal kicks off fall with game time wings
August 26, 2010
The Krystal Company is gearing up for the fall sports season with the introduction of the Krystal Game Time Wings.
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BK ad done in jest, bureau rules
August 26, 2010
A group of 13 people in New Zealand filed a complaint to the Commercial Approvals Bureau (CAB) against Burger King, claiming one of its TV advertisements was…
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Chicken fight: Popeye's declares win in taste test
August 25, 2010
Popeyes announced Wednesday that its Spicy and Mild Bonafide bone-in fried chicken was voted the favorite in a national taste test against KFC's Original…
read nowBurger King fans show off their moves
August 25, 2010
Burger King Corp.'s Next Best Move, the company's largest tour in its history, has come to an end. Fans crowned Shane Wise, of Warrensburg, Mo., as winner of…
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Are we missing something?
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
Recently Market Force ran a series of studies with over 4,00 consumers to investigate their attitudes and behaviors around fast casual and family restaurants…
read nowKFC presents Susan G. Komen with $4.2 million check
August 24, 2010
This week, KFC presented executives from Susan G. Komen for the Cure with a check for more than $4.2 million, the single largest donation in the organization's…
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McDonald's creates new global chief brand officer position
August 23, 2010
Steve Easterbrook has been named executive vice president and global chief brand officer of McDonald's Corp. He is currently president and CEO of McDonald's…
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Arby's reviewing advertising plan
August 22, 2010
Arby's Restaurant Group, Inc. has parted ways with Merkley + Partners after six years. The company announced today it is reviewing its national agency of…
read nowThe beat goes on at Taco Bell
August 22, 2010
Taco Bell today announced a call to entry for its Feed the Beat program for the fifth year. The program has rewarded more than 265 bands with a free…
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Custom(er) made: Some QSRs getting their guests involved in menu creations
by Alicia Kelso — Editor, QSRWeb.com
By now, most quick-service chains have used social media to engage with their fans. Some have gone a step further with the outlet, facilitating consumer…
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AFC Enterprises reports 6 percent profit
August 18, 2010
AFC Enterprises Inc., the umbrella company of Popeye's Louisiana Kitchen, has reported a same-store boost in the second quarter 2010, which ended July 11. Much…
read nowChurch's Chicken requests a serenade
August 18, 2010
Calling all singer/songwriters: Church's Chicken wants to hear your lyrics about its new Spicier Spicy Chicken. The new item, introduced earlier this month…
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Kentucky Fried Milestone: Original Recipe turns 70
August 17, 2010
Colonel Sanders' iconic Original Recipe, with 11 herbs and spices, was created in 1940. KFC marked the 70th anniversary milestone Tuesday by cooking a world…
read nowBurger King streamlines advertising message
August 17, 2010
Burger King has begun consolidating its major advertising projects in order to provide a consistent message across all demographics. According to the Austin…
read nowNYC Whopper Bar introducing pizza burger in September
August 16, 2010
Burger King Corp. has announced that its flagship Whopper Bar in New York City's Times Square will introduce the NY pizza burger in early September.
read nowBurgerville introduces Albacore and Summer Slaw combo
August 16, 2010
Burgerville's latest seasonal menu addition of Ale Battered Albacore and Summer Slaw was introduced today. The limited-time items were inspired by…
read nowBurger King Corp. taps into the WWE game
August 15, 2010
Burger King Corp. has announced an in-restaurant promotion with the World Wrestling Entertainment (WWE) that will take place from Aug. 23 to Sept. 12 in about…
read nowSubway gets playful with new marketing effort
August 15, 2010
Subway restaurants today launched a marketing alliance with Sony Computer Entertainment America that will offer customers the opportunity to win Playstation…
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Healthy incentive: High-impact loyalty programs still uncommon at QSRs
by Alicia Kelso — Editor, QSRWeb.com
Technology advances and centralized software may encourage more operators to offer customer benefits.
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The Popeye Principle (or, "I am what I am.")
by Lori Walderich — CMO, Top That! Pizza
After a long day of foul weather and flight delays, the gate agent for a major airline is rebooking passengers in a seemingly endless line.
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