Marketing News & Media

Burger King Taiwan taps into New Zealand Beef

August 12, 2010

Burger King restaurants in Taiwan are working with Beef + Lamb New Zealand to promote grass-fed meat in their products.

Chick-fil-A marks milestone opening

August 11, 2010

Chick-fil-A is spreading its wings. The chain celebrated the opening of its 1,500th restaurant today in downtown Los Angeles.

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San Francisco proposes toy ban in kids' meals

August 10, 2010

Kids in San Francisco may have to rely on their toys at home for mealtime entertainment. A proposal introduced Aug. 10 calls for a toy ban in kids' meals at…

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Will the McDonald's smoothie line cross the Atlantic?

August 10, 2010

The McDonald's McCafe Real Fruit Smoothie line buoyed the company's global sales by 7 percent in July, and now some analysts are speculating that the success…

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Jamba Juice turns up the heat on smoothie wars

August 10, 2010

Jamba Juice has already responded to the McDonald's smoothie launch with a tongue-in-cheek ad introducing its fake "cheeseburger chill smoothie." The ad…

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Wendy's taps Bravo Group to market to growing Hispanic segment

August 9, 2010

Wendy's International, Inc. has named Bravo Group to engage and attract the more than 45 million Hispanic consumers in the United States. Bravo Group is…

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BBQ Cheddar Burger back on Whataburger menu

August 9, 2010

As Whataburger continues to celebrate its 60th anniversary this month, the restaurant has reintroduced its BBQ Cheddar Burger to all of its 700-plus locations…

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What's New in Retail Food Innovation?

by Darrel Suderman — President, Food Technical Consulting

QSRs should embrace new distribution channels and co-branding opportunities.

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Church's Chicken spices things up with new menu item, ad campaign

August 8, 2010

Church's Chicken has turned up the heat, launching its new "Spicier Spicy Chicken" today.

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QSRs join the par-tea

by Alicia Kelso — Editor, QSRWeb.com

Menus make room for non-carbonated beverages, with tea making the biggest splash.

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Ad agency recognized for milestone relationship with McDonald's

August 5, 2010

Columbus, Ohio-based Fahlgren Advertising was recognized at McDonald's annual marketing conference in Chicago for its 35-year relationship with the restaurant…

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Fro-yo concept 16 Handles relies heavily on customer interaction

by Alicia Kelso — Editor, QSRWeb.com

Manhattan-based store ready for franchise growth.

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Campaign launched to curb Happy Meal marketing tactics

August 4, 2010

The Campaign for a Commercial-Free Childhood launched a crusade this week demanding that McDonald's stop using Marvel comic book heroes to market its Happy…

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Sweet Tea-light: Chick-fil-A sets Guinness record

August 4, 2010

Chick-fil-A gave "super size" a whole new meaning on Wednesday, setting a Guinness World Record by creating the world's largest sweet iced tea.

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East Coast Wings develops QSR prototype

In a report issued July 20, the NPD Group stated that QSR unit counts are down 1 percent within the past year.

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Buzzworthy ... or just "buzzare"?

by Lori Walderich — CMO, Top That! Pizza

A friend of mine owns cats. She says they’ve never made any noise as horrible as that emitting from the creatures she calls Quiznos Kitties of the Damned…

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Taco Bell's menu additions inspired by authenticity

August 1, 2010

Taco Bell's menu expands today, with the introduction of its Cantina Taco line. The Cantina Tacos are available with fire-grilled chicken, Carne Asada steak or…

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