Marketing News & Media

AFC Enterprises reports 6 percent profit

August 18, 2010

AFC Enterprises Inc., the umbrella company of Popeye's Louisiana Kitchen, has reported a same-store boost in the second quarter 2010, which ended July 11. Much…

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Church's Chicken requests a serenade

August 18, 2010

Calling all singer/songwriters: Church's Chicken wants to hear your lyrics about its new Spicier Spicy Chicken. The new item, introduced earlier this month…

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Kentucky Fried Milestone: Original Recipe turns 70

August 17, 2010

Colonel Sanders' iconic Original Recipe, with 11 herbs and spices, was created in 1940. KFC marked the 70th anniversary milestone Tuesday by cooking a world…

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Burger King streamlines advertising message

August 17, 2010

Burger King has begun consolidating its major advertising projects in order to provide a consistent message across all demographics. According to the Austin…

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NYC Whopper Bar introducing pizza burger in September

August 16, 2010

Burger King Corp. has announced that its flagship Whopper Bar in New York City's Times Square will introduce the NY pizza burger in early September.

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Burgerville introduces Albacore and Summer Slaw combo

August 16, 2010

Burgerville's latest seasonal menu addition of Ale Battered Albacore and Summer Slaw was introduced today. The limited-time items were inspired by…

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Burger King Corp. taps into the WWE game

August 15, 2010

Burger King Corp. has announced an in-restaurant promotion with the World Wrestling Entertainment (WWE) that will take place from Aug. 23 to Sept. 12 in about…

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Subway gets playful with new marketing effort

August 15, 2010

Subway restaurants today launched a marketing alliance with Sony Computer Entertainment America that will offer customers the opportunity to win Playstation…

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Healthy incentive: High-impact loyalty programs still uncommon at QSRs

by Alicia Kelso — Editor, QSRWeb.com

Technology advances and centralized software may encourage more operators to offer customer benefits.

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The Popeye Principle (or, "I am what I am.")

by Lori Walderich — CMO, Top That! Pizza

After a long day of foul weather and flight delays, the gate agent for a major airline is rebooking passengers in a seemingly endless line.

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Burger King Taiwan taps into New Zealand Beef

August 12, 2010

Burger King restaurants in Taiwan are working with Beef + Lamb New Zealand to promote grass-fed meat in their products.

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Chick-fil-A marks milestone opening

August 11, 2010

Chick-fil-A is spreading its wings. The chain celebrated the opening of its 1,500th restaurant today in downtown Los Angeles.

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San Francisco proposes toy ban in kids' meals

August 10, 2010

Kids in San Francisco may have to rely on their toys at home for mealtime entertainment. A proposal introduced Aug. 10 calls for a toy ban in kids' meals at…

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Will the McDonald's smoothie line cross the Atlantic?

August 10, 2010

The McDonald's McCafe Real Fruit Smoothie line buoyed the company's global sales by 7 percent in July, and now some analysts are speculating that the success…

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Jamba Juice turns up the heat on smoothie wars

August 10, 2010

Jamba Juice has already responded to the McDonald's smoothie launch with a tongue-in-cheek ad introducing its fake "cheeseburger chill smoothie." The ad…

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Wendy's taps Bravo Group to market to growing Hispanic segment

August 9, 2010

Wendy's International, Inc. has named Bravo Group to engage and attract the more than 45 million Hispanic consumers in the United States. Bravo Group is…

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BBQ Cheddar Burger back on Whataburger menu

August 9, 2010

As Whataburger continues to celebrate its 60th anniversary this month, the restaurant has reintroduced its BBQ Cheddar Burger to all of its 700-plus locations…

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