Marketing News & Media
Ad agency recognized for milestone relationship with McDonald's
August 5, 2010
Columbus, Ohio-based Fahlgren Advertising was recognized at McDonald's annual marketing conference in Chicago for its 35-year relationship with the restaurant…
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Fro-yo concept 16 Handles relies heavily on customer interaction
by Alicia Kelso — Editor, QSRWeb.com
Manhattan-based store ready for franchise growth.
read nowCampaign launched to curb Happy Meal marketing tactics
August 4, 2010
The Campaign for a Commercial-Free Childhood launched a crusade this week demanding that McDonald's stop using Marvel comic book heroes to market its Happy…
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Sweet Tea-light: Chick-fil-A sets Guinness record
August 4, 2010
Chick-fil-A gave "super size" a whole new meaning on Wednesday, setting a Guinness World Record by creating the world's largest sweet iced tea.
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East Coast Wings develops QSR prototype
In a report issued July 20, the NPD Group stated that QSR unit counts are down 1 percent within the past year.
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Buzzworthy ... or just "buzzare"?
by Lori Walderich — CMO, Top That! Pizza
A friend of mine owns cats. She says they’ve never made any noise as horrible as that emitting from the creatures she calls Quiznos Kitties of the Damned…
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Taco Bell's menu additions inspired by authenticity
August 1, 2010
Taco Bell's menu expands today, with the introduction of its Cantina Taco line. The Cantina Tacos are available with fire-grilled chicken, Carne Asada steak or…
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Burger King goes pop
by Alicia Kelso — Editor, QSRWeb.com
New packaging initiative emulates Andy Warhol-inspired art.
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Commentary: Take advantage of menu labeling's marketing potential
by Lori Walderich — CMO, Top That! Pizza
The menu labeling mandate offers a prime opportunity for brand challenge.
read nowDiscovery Channel's Shark Week hooks Long John Silver's
July 29, 2010
YUM! Brands' Long John Silver's has once again signed on as sponsor of the Discovery Channel's popular "Shark Week" franchise.
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Aloha to Culver's new ButterBurger
July 28, 2010
Culver's will soon add the Luau Burger to its lineup of signature ButterBurgers. The Hawaiian-themed item was conceptualized by Aana Blalock of Rapid City…
read nowMcDonald's announces new fundraising program to benefit Ronald McDonald House
July 27, 2010
A new fundraising program, coupled with an online campaign effort, has been launched by McDonald's specifically to benefit its Ronald McDonald House Charities.
read nowWhataburger seeking original players from 1950s baseball team
July 26, 2010
This is a special year for Whataburger, as the chain marks its 60th anniversary. In celebration of the milestone, Whataburger is conducting a multi-state…
read nowWendy's International tags DemandTec to drive customer loyalty
July 25, 2010
DemandTec, Inc. has been chosen to provide its predictive merchandising, marketing, trade and shopper analytics solutions for Wendy's International.
read nowEl Pollo Loco welcomes back the Queso Crunch Burrito
July 22, 2010
El Pollo Loco has kicked things up a notch with the reintroduction of its limited-time-only Queso Crunch Burrito. The item first appeared briefly in 2008, and…
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Ice cream industry faring relatively well
by Alicia Kelso — Editor, QSRWeb.com
Collectively, we just endured the hottest June on record. Ever. Perhaps, then, it’s no wonder we’re all ravenously craving ice cream.
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KFC campaign raises more than $4 million for breast cancer research
July 21, 2010
KFC's "Buckets for the Cure" campaign, which kicked off in April, raised $4.2 million for the Susan G. Komen for the Cure foundation. The foundation…
read nowU.K. calls foul on Burger King ad
July 21, 2010
Turns out size matters, and Burger King's Tendercrisp chicken burger isn't as big as British consumers might think it is.
read nowDairy Queen pulls out the big guns for Children's Miracle Network partnership
July 21, 2010
Horse and carriage; love and marriage; kids and ice cream. Dairy Queen has mastered the latter formula, sponsoring various initiatives specifically to raise…
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Carl's Jr. introduces summer-inspired salad
July 20, 2010
Each summer brings a glimpse into what it must be like year-round in sunny Hawaii. Carl's Jr. has used this inspiration by offering Hawaiian summer promotional…
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