Whataburger celebrates diamond anniversary

July 20, 2010

Texas entrepreneur Harmon Dobson opened a small burger stand in Corpus Christi 60 years ago. He called it "Whataburger" because he believed that is what…

Blimpie introduces lighter menu

July 19, 2010

Blimpie has introduced its new menu line, "The Lighter Stuff," encouraging healthy, active lifestyles. The menu became available in all participating Blimpie…

McDonald's cancels free Smoothie promotion

July 18, 2010

Those hoping to experience McDonald's Corp.'s new fruit smoothies for free will have to pay for the frozen treats after all.

Taco John's goes all digital with new customer loyalty program

July 18, 2010

No need to track your points or pay an unscheduled visit to Taco John's to be part of its customer loyalty program. The Mexican chain has launched "My Town…

Burger King Canada to limit kids' meals sodium content

July 15, 2010

Almost two years after Burger King Corp. announced it was limiting sodium in all of its kids' meals advertised to children under 12 years old, Burger King…

Marble Slab launches new prototype

Marble Slab Creamery has completed the last component in its rebranding strategy with the development of a new prototype. The reimaged stores are intended to…

A Leg Up on Legislation

by Lori Walderich — CMO, Top That! Pizza

How to keep your brand one step ahead of the law.

KFC tries to lure competitor employees with free sandwich

July 14, 2010

KFC is focusing on portable options as part of its turnaround plan and apparently hopes to leverage some of the buzz from its Double Down limited-time-offer…

Suit claiming KFC coupon fraud moves forward

July 12, 2010

KFC hoped to generate a strong trial for its grilled chicken in May 2009 when it partnered with Oprah Winfrey for a downloadable coupon offer for a free meal.

BooneOakley launches first campaign for Bojangles'

July 12, 2010

Bojangles' Restaurants is combining old with the new in the first campaign created by its new by advertising agency BooneOakley. The campaign draws on old TV…

Wendy's expects strong ROI from salad investment

July 8, 2010

Wendy's is confident that its new premium salad line will pay off for the brand. The company has invested in new equipment, sourcing of fresh ingredients and…

KFC to swap vuvuzelas for free Doublicious

July 8, 2010

KFC has launched its latest marketing stunt to promote its newest offering. As the company repurposes its infamous Double Down into the Doublicious sandwich…

Burgerville launches latest seasonal LTOs

July 8, 2010

Pacific Northwest-based Burgerville is known for its seasonal offerings. This month signals the return of its most popular seasonal menu offerings: Walla Walla…

Skinner: CSPI Happy Meal suit threat frivolous

July 7, 2010

McDonald's CEO Jim Skinner sent a letter Wednesday to the Center for Science in the Public Interest responding to the agency's threat to sue the quick-serve…

Study finds QSR kid-targeted advertising outpacing food

July 7, 2010

New research by the University of Illinois at Chicago reveals that quick-service advertising aimed at children has outpaced that for cereal and other foods…

QSRs launch summer menu, contest promotions

July 6, 2010

A number of quick-service brands, including a variety of regional concepts, have launched new promotions and products for the summer. Some are leveraging…

Snackdown: Should your brand be a 4th and 5th daypart challenger?

by Lori Walderich — CMO, Top That! Pizza

Some of us might remember how, when we were kids, we’d come home from school, drop our books and start foraging in the kitchen for Oreos and milk, Pop Tarts…

Blogger finds cadmium in earlier McDonald's glasses

June 28, 2010

The California lawyer and blogger who originally alerted the Consumer Product Safety Commission about the levels of cadmium in McDonald's "Shrek Forever After…

Sonic rolls out bigger, better Footlong Quarter Pound Coney

June 27, 2010

Sonic is starting the celebration of National Hot Dog Month early with the introduction of its new and improved Footlong Quarter Pound Coney.

Garbanzo Mediterranean Grill: A standout from the "me too" crowd

by Darrel Suderman — President, Food Technical Consulting

Is there room for further brand innovation within the QSR industry that is already crowded with “me too” concepts? The answer is apparently, Yes! – Garbanzo…