Wendy's expects strong ROI from salad investment

July 8, 2010

Wendy's is confident that its new premium salad line will pay off for the brand. The company has invested in new equipment, sourcing of fresh ingredients and…

KFC to swap vuvuzelas for free Doublicious

July 8, 2010

KFC has launched its latest marketing stunt to promote its newest offering. As the company repurposes its infamous Double Down into the Doublicious sandwich…

Burgerville launches latest seasonal LTOs

July 8, 2010

Pacific Northwest-based Burgerville is known for its seasonal offerings. This month signals the return of its most popular seasonal menu offerings: Walla Walla…

Skinner: CSPI Happy Meal suit threat frivolous

July 7, 2010

McDonald's CEO Jim Skinner sent a letter Wednesday to the Center for Science in the Public Interest responding to the agency's threat to sue the quick-serve…

Study finds QSR kid-targeted advertising outpacing food

July 7, 2010

New research by the University of Illinois at Chicago reveals that quick-service advertising aimed at children has outpaced that for cereal and other foods…

QSRs launch summer menu, contest promotions

July 6, 2010

A number of quick-service brands, including a variety of regional concepts, have launched new promotions and products for the summer. Some are leveraging…

Snackdown: Should your brand be a 4th and 5th daypart challenger?

by Lori Walderich — CMO, Top That! Pizza

Some of us might remember how, when we were kids, we’d come home from school, drop our books and start foraging in the kitchen for Oreos and milk, Pop Tarts…

Blogger finds cadmium in earlier McDonald's glasses

June 28, 2010

The California lawyer and blogger who originally alerted the Consumer Product Safety Commission about the levels of cadmium in McDonald's "Shrek Forever After…

Sonic rolls out bigger, better Footlong Quarter Pound Coney

June 27, 2010

Sonic is starting the celebration of National Hot Dog Month early with the introduction of its new and improved Footlong Quarter Pound Coney.

Garbanzo Mediterranean Grill: A standout from the "me too" crowd

by Darrel Suderman — President, Food Technical Consulting

Is there room for further brand innovation within the QSR industry that is already crowded with “me too” concepts? The answer is apparently, Yes! – Garbanzo…

Dunkin' Donuts hires new execs in marketing, operations

June 24, 2010

Dunkin' Donuts has appointed two senior-level strategic hires to support the brand's ongoing focus on leadership marketing and operational excellence. Dan…

Rhett & Link's McDonald's T-Shirt War video a viral hit

June 24, 2010

YouTube comedy stars Rhett & Link's McDonald's commercial "T-Shirt War 2" has earned a spot on Advertising Age and Visible Measure's Viral Video Chart.

The CEO apology: A new kind of brand booster?

by Lori Walderich — CMO, Top That! Pizza

Saying you're sorry isn't a bad thing, if it's done right. Here are five recommended best practices to follow.

Should McDonald's help solve the childhood obesity epidemic?

With its marketing prowess, the chain certainly has the ability to be a change agent. But does it need to?

DQ's Blizzardmobile serves up cold ones

Mobile event vehicle helps promote Blizzard anniversary and new offering.

How to track the ROI of a new product launch

Mobilization Labs' personal impact engine helped Chick-fil-A get the most out of its new Spicy Chicken Sandwich rollout.

Jack in the Box, Burger King earn Effie honors

June 13, 2010

Jack in the Box received two Effie Awards at last week's 42nd Annual Effie Gala, including a gold Effie for last year's rebranding campaign centered around the…

Dunkin' Donuts enlists street artists to create Times Square billboard

June 10, 2010

Dunkin' Donuts has enlisted several renowned street artists to create a billboard in the heart of New York City's Times Square. Artists contributing to the…

QSR R&D has way to go to be called 'innovative'

by Darrel Suderman — President, Food Technical Consulting

Few true foodservice innovations have hit the QSR industry in years, despite R&D centers changing their titles.

Arby's Mobile Kitchen now tricked-out truck

Mobile kitchen provides food, fun for customers.