Dunkin' Donuts hires new execs in marketing, operations

June 24, 2010

Dunkin' Donuts has appointed two senior-level strategic hires to support the brand's ongoing focus on leadership marketing and operational excellence. Dan…

Rhett & Link's McDonald's T-Shirt War video a viral hit

June 24, 2010

YouTube comedy stars Rhett & Link's McDonald's commercial "T-Shirt War 2" has earned a spot on Advertising Age and Visible Measure's Viral Video Chart.

The CEO apology: A new kind of brand booster?

by Lori Walderich — CMO, Top That! Pizza

Saying you're sorry isn't a bad thing, if it's done right. Here are five recommended best practices to follow.

Should McDonald's help solve the childhood obesity epidemic?

With its marketing prowess, the chain certainly has the ability to be a change agent. But does it need to?

DQ's Blizzardmobile serves up cold ones

Mobile event vehicle helps promote Blizzard anniversary and new offering.

How to track the ROI of a new product launch

Mobilization Labs' personal impact engine helped Chick-fil-A get the most out of its new Spicy Chicken Sandwich rollout.

Jack in the Box, Burger King earn Effie honors

June 13, 2010

Jack in the Box received two Effie Awards at last week's 42nd Annual Effie Gala, including a gold Effie for last year's rebranding campaign centered around the…

Dunkin' Donuts enlists street artists to create Times Square billboard

June 10, 2010

Dunkin' Donuts has enlisted several renowned street artists to create a billboard in the heart of New York City's Times Square. Artists contributing to the…

QSR R&D has way to go to be called 'innovative'

by Darrel Suderman — President, Food Technical Consulting

Few true foodservice innovations have hit the QSR industry in years, despite R&D centers changing their titles.

Arby's Mobile Kitchen now tricked-out truck

Mobile kitchen provides food, fun for customers.

Arby's Mobile Kitchen now tricked-out truck

Mobile kitchen provides food, fun for customers.

TCBY kicks off rebranding, new prototype launch

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June 7, 2010

TCBY has completed the development of its new prototype, a modern store design with a self-serve model. The new design and service model is intended to propel…

How to sidestep the five pitfalls of recession recovery

by Lori Walderich — CMO, Top That! Pizza

A branding expert offers insights on how brands can avoid the mistakes the "other guys" make.

How to sidestep the five pitfalls of recession recovery

by Lori Walderich — CMO, Top That! Pizza

A branding expert offers insights on how brands can avoid the mistakes the "other guys" make.

GE Capital finances 21-unit Jack in the Box refranchising

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June 2, 2010

GE Capital, Franchise Finance is providing $23.5 million in financing to multi-brand franchisee MarLu, a multi-concept franchisee group and management company…

McDonald's to add Angus Snack Wrap option

June 1, 2010

McDonald's will leverage its premium Angus burger patty as a Snack Wrap option this summer, according to a Dow Jones report on Nasdaq.com.   From the story:…

Subway works to protect 'footlong' moniker

May 9, 2010

Subway's successful $5 Footlong campaign has sparked plenty of copycats, with sandwich chains and other quick-service restaurants latching onto the price…

Popeyes: Improving the experience

With a focus on customer service and speeding up drive-thru times, the chicken chain ended 2009 in the sweet spot.

QSRs kick off cause marketing efforts

April 26, 2010

Several quick-service brands from various segments have launched cause-marketing campaigns. Here's a roundup:   Krispy Kreme Doughnut Corp. is once again…

Social media site MyBrandz finds McDonald's fans more engaging

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April 25, 2010

New community site MyBrandz has caught plenty of consumer interest with its premise of bringing together fans to share their love of their favorite brands…