Arby's Mobile Kitchen now tricked-out truck

Mobile kitchen provides food, fun for customers.

TCBY kicks off rebranding, new prototype launch

by

June 7, 2010

TCBY has completed the development of its new prototype, a modern store design with a self-serve model. The new design and service model is intended to propel…

How to sidestep the five pitfalls of recession recovery

by Lori Walderich — CMO, Top That! Pizza

A branding expert offers insights on how brands can avoid the mistakes the "other guys" make.

How to sidestep the five pitfalls of recession recovery

by Lori Walderich — CMO, Top That! Pizza

A branding expert offers insights on how brands can avoid the mistakes the "other guys" make.

GE Capital finances 21-unit Jack in the Box refranchising

by

June 2, 2010

GE Capital, Franchise Finance is providing $23.5 million in financing to multi-brand franchisee MarLu, a multi-concept franchisee group and management company…

McDonald's to add Angus Snack Wrap option

June 1, 2010

McDonald's will leverage its premium Angus burger patty as a Snack Wrap option this summer, according to a Dow Jones report on Nasdaq.com.   From the story:…

Subway works to protect 'footlong' moniker

May 9, 2010

Subway's successful $5 Footlong campaign has sparked plenty of copycats, with sandwich chains and other quick-service restaurants latching onto the price…

Popeyes: Improving the experience

With a focus on customer service and speeding up drive-thru times, the chicken chain ended 2009 in the sweet spot.

QSRs kick off cause marketing efforts

April 26, 2010

Several quick-service brands from various segments have launched cause-marketing campaigns. Here's a roundup:   Krispy Kreme Doughnut Corp. is once again…

Social media site MyBrandz finds McDonald's fans more engaging

by

April 25, 2010

New community site MyBrandz has caught plenty of consumer interest with its premise of bringing together fans to share their love of their favorite brands…

Popeyes Pay Day pays off slower this year

Consumer response to this year's promotion may be a signal that value no longer speaks volumes.

Has Burger King lost sight of its brand?

April 21, 2010

As Burger King works to turnaround the company and shore up sliding same-store sales, the company's branding strategy seems to be mimicking its barbell product…

Chick-fil-a leadership conference in 10th year

The company is celebrating the milestone anniversary by giving the simulcast event a new name: Chick-fil-A Leadercast.

Ronald McDonald targeted for contributing to childhood obesity

March 31, 2010

Just as lawmakers in Santa Clara County, Calif., are considering banning toys in kids' quick-serve meals, a consumer watchdog organization is calling for…

Forecasting Part II: Brand expansion strategies

While premium-focused Arby's is exploring a value strategy, value leader Taco Bell is looking at higher quality products. Which strategy will work?

Arby's initiates turnaround plan

March 4, 2010

Roland Smith has led Wendy's to a much stronger position as the company reports its fourth quarter and year-end results for the period ended Jan. 3 since…

Telling your food safety story

Many QSRs have strong standards, but they take a quiet approach communicating that message.

Dunkin' Donuts coffee again No. 1 in customer loyalty

by

February 15, 2010

For the fourth straight year, Dunkin' Donuts — which is commemorating its 60th "BirthDDay" — has been recognized by the Brand Keys Customer Loyalty Engagement…

Brand importance is on the upswing, study finds

by

February 8, 2010

The "Decade of the Brand" opens with 2010. That is the critical finding of the 14th annual Brand Keys Customer Loyalty Engagement Index conducted by the New…

Jack in the Box elevates new sandwiches with artisan bread

February 4, 2010

Last year, Jack in the Box used its Super Bowl advertising to kick off its rebranding campaign with an ad in which its mascot Jack was hit by a bus. This year…