Making the Most of Marketing Dollars Doesn't Always Mean Branding

While many operators are focused on branding efforts to drive sales, other strategies make more sense for small- and medium-sized restaurants. Local marketing…

Tim Hortons opens tri-branded store at Norfolk naval base

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January 20, 2010

Tim Hortons Inc. has opened its second U.S. military base location with a multi-branded restaurant at Naval Station Norfolk, the world's largest naval base…

Arby's expands value menu test

January 18, 2010

Arby's Restaurants has expanded its test of the dollar value menu to 2,500 U.S. stores, including the Louisville, Ky., market. The chain is switching to a…

Wi-Fi now free at many McDonald's USA stores

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January 17, 2010

The majority of McDonald's restaurants across the United States are now offering free Wi-Fi, including more than 600 McDonald's restaurants in Los Angeles…

How to brand the new value equation

Sonic is one QSR that is shifting its focus from price to experience, but brands must remember price is still part of the equation.

Taco Bell Frutista Freeze among top ads for 2009

January 4, 2010

Taco Bell's Pina Colada Frutista Freeze ad has been named the top scoring ad in the restaurant category by advertising analytics firm Ace Metrix.   Ace Metrix…

Yum! Brands tops "Worst" list by Parent's Television Council

December 27, 2009

The Parent's Television Council, an advocacy group for family-friendly television, has issued its annual "Top Ten Best and Worst Advertisers" list, which…

Hardee's Biscuit Holes ad receives funniest commercial of 2009 honor

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December 17, 2009

Hardee's recently took top honors for one of its commercials featuring the brand's Biscuit Holes menu itme. The Hardee's Biscuit Holes ad, titled "A vs. B,…

C-stores capitalize on foodservice opportunities

7-Eleven's launch of a new hot food menu could put a squeeze on QSR sales.

Why opportunities for QSRs go up when guests buy down

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Operators should focus on the new opportunities that abound during the current economy. Part I.

Is Wendy's/Arby's thinking donuts?

November 23, 2009

Wendy's/Arby's Group Inc. has been looking for a third brand to bring into the fold, and it may have found it in Krispy Kreme Doughnuts Inc. Business news…

McDonald's Europe logos going green

November 23, 2009

Internet Marketing and the Social Media (Slides)

Industry leaders provide vital information regarding the use of the Internet and Social Media to aid in your restaurant's growth. Download the slides from…

Presented by Fast Casual Executive Summit

Brand Builders (Slides)

Industry leaders share tips and trends on how to enhance brand building in your restaurant through emotional connections with your customers. Download the…

Presented by Fast Casual Executive Summit

Brain Exchange (Slides)

Brain Exchange Session. Find information on discussions relating to eight topics including: Fast Casual Startups, Menu Development, Web & Social Marketing…

Presented by Fast Casual Executive Summit

Learning the New Financial Business Model (Slides)

Industry leaders share ways to capitalize on financial business models. Download the slides from presentations given by: Louis J. Basile Jr., Wildflower…

Presented by Fast Casual Executive Summit

HR Practices

Find, hire and retain the best employees you'll ever have.

2008 Fast Casual Restaurant Top 100 Movers & Shakers

As for most industry watchers, culminating the very best of the breed in a fast-growing segment is often a difficult task. With more than 600 fast casual…

Presented by FastCasual.com