Major media industry player steps up to help restaurants

March 24, 2020

The restaurant industry is getting some public service announcement assistance from the television and newspaper industry. Cincinnati, Ohio-based media…

The Big Shift: Transition to 'delivery only' tough, but potentially lifesaving

by S.A. Whitehead — Food Editor, Net World Media Group

The pandemic that has now got the U.S. restaurant industry in a stranglehold is forcing many brands to delivery-only operations, which not only is requiring…

Bruster's postpones PJ Day due to pandemic

March 23, 2020

Bruster's announced its stores will postpone its annual PJ Day due to the restrictions placed on its business in the wake of the COVID-19 pandemic. The brand…

Is your restaurant speaking the COVID-19-era customer's language?

by S.A. Whitehead — Food Editor, Net World Media Group

The seismic shift that COVID-19 has put on everything about restaurant "life as usual" demands an equally substantial shift in marketing and communication…

Jack in the Box discounts app orders

March 20, 2020

Jack in the Box is giving customers an incentive to use the company's mobile app for ordering by offering 25% off the entire order when it's placed via the…

Adapting to the new normal: Vendors offer free services to restaurant operators

by S.A. Whitehead — Food Editor, Net World Media Group

Restaurant operators are scurrying to completely revamp operations to meet the needs of a more or less "locked-in" customer through delivery, drive-thru and…

KFC halts UK professional 'finger-licker' campaign in wake of pandemic

March 17, 2020

In the U.K., a KFC ad that began running last month about its search for a "professional finger licker" in connection with the brand's longtime catchphrase…

Breakfast 'war' pushes restaurant sales up despite COVID-19

March 16, 2020

The breakfast war between QSRs drove U.S. customer transactions up at quick service restaurants despite all the negative impact on the restaurant industry due…

Wendy's return to breakfast central to new GasBuddy partnership

March 11, 2020

Wendy's has partnered with the gas expense-saving travel and navigation app GasBuddy to promote the QSR's return to the breakfast daypart, which on March …

McDonald's, Taco Bell celebrate the 'power of 3' in new LTOs

McDonald's and Taco Bell each kick off LTOs focused on tripling the sizes of two favorite menu items.

QSR digital signage strategy: Brand news under wraps, or resource, mostly untapped?

Are QSRs really mining all the potential proverbial "gold" that digital signage can yield when used to its maximum effect? The answer to that remains unclear…

Coronavirus redirects Tim Hortons promo

March 9, 2020

Tim Hortons has altered its most current promotion that was set to begin Wednesday in order to address public health concerns around the coronavirus. The brand…

Hardee's free biscuits boost up 'worst Monday of year'

March 6, 2020

In a recent survey, Hardee's learned that a full 60% of Americans dubbed next Monday — you know, the one after the switch to Daylight Saving Time this…

American QSR customers enter their 'blue mood'

by S.A. Whitehead — Food Editor, Net World Media Group

What do purple food, an illegal South American bean and a funky blue fungus on corn have in common? According to Technomic, they're all proven, promising food…

Cinnabon intros chug-able churro + 1st chocolate item

March 3, 2020

Cinnabon has launched a cinnamon beverage that plays up consumers' love for churros with its Churro Chillatta, which blends the churro's kick with Cinnabon's…

Jack in the Box adds double-strength 'Boosted' coffee

March 3, 2020

As the week of the QSR breakfast continues, Jack in the Box is reminding everyone that it has been a "trailblazer" in the breakfast space for a while, with its…

Gabi Butler flipping for Dunkin' 'Free Donut Fridays

March 3, 2020

Dunkin' is putting something that's quite literally "cheery" into the nation's March Fridays, with the start of its "Free Donut Fridays," promoted through a…

Navigating QSR social media 'landmines' on way to customer conversions

by S.A. Whitehead — Food Editor, Net World Media Group

A digital marketing expert speaking at last week's Mid-America Restaurant Expo in Columbus, Ohio said all the data points to the fact that QSRs and social…

Arby's names Procter & Gamble leader to CMO's post

March 2, 2020

A former Procter & Gamble Oral-B Connect executive has been named Arby's new CMO, according to a news release. Patrick Schwing will oversee advertising…

Wendy's wakes up breakfast QSR category with today's launch

March 2, 2020

Wendy's is now officially an early-morning QSR player again, as the brand kicked off the start of its well-publicized breakfast this morning, also adding it…