Bojangles' strengthens auto racing tie with giveaway

February 28, 2020

Bojangles' is taking its Speedway Motorsports relationship up a gear by giving customers a chance at a VIP day at the Folds of Honor QuikTrip500 on March 15, a…

McDonald's giving away McMuffins during Wendy's breakfast launch

McDonald's will give away free Egg McMuffins Monday when Wendy's launches its much ballyhooed breakfast menu.

Pincho CEO: Simplified operations + empowered teams = growth

by S.A. Whitehead — Food Editor, Net World Media Group

A hundred stores in five years is an ambitious growth plan for any brand, but Pincho co-founder and CEO Otto Othman thinks the popularity of the brand in Miami…

13 of most-crazed 'Cravers' inducted into White Castle Hall of Fame

February 27, 2020

White Castle has inducted 13 people into its Cravers Hall of Fame, chosen from more than 250 people who entered for the offbeat honor, a news release said. 

Sonic goes in the car + off-script in new ad campaign

February 27, 2020

Sonic Drive-In today launched a new ad campaign that focuses on the real-life, in-the-car happenings of four U.S. families en route to Sonic, capturing their…

Long John Silver's lengthens its reach with omnichannel gift card initiative

February 27, 2020

Long John Silver's has made a move to extend the reach of the seafood QSR brand through a digital payment and gift card partnership. The brand has partnered…

Has your QSR's social media strategy got a hole in it?

by S.A. Whitehead — Food Editor, Net World Media Group

A digital marketing expert speaking at the Mid-America Restaurant Expo this week said many restaurant brands have voids in their social media marketing…

Krispy Kreme dream-makers put doughnuts at the doorstep

February 25, 2020

Krispy Kreme said it will roll out national delivery this coming Saturday, officially Leap Day, as part of its tribute to those relatively rare Leap Day…

Del Taco's does fish six ways with start of Lent

February 25, 2020

The start of the annual Christian celebration of Lent tomorrow has Del Taco bringing back its oxymoron-ish jumbo shrimp LTOs. In fact, the brand is using the…

McDonald's $90,000 bejeweled cup giveaway tribute to Shamrock Shake

February 25, 2020

McDonald's is celebrating its Shamrock Shake's 50th anniversary with an appropriately shake-filled golden offering that syncs with the return of the icy green…

How QSRs can create ad formulas that change consumer behavior

by Antonio Tomarchio — Founder and CEO, Cuebiq

Determining whether your marketing is actually motivating QSR visits has always been a bit of a muddled mess. But improved AI-powered algorithms can now…

Record 30,000 spend Valentine's Day at White Castle

February 17, 2020

Over the past nearly 30 years, White Castle has accrued quite a name for itself as a Valentine's Day destination, and that proved itself this past weekend when…

QSRs say 'XO, XO' during Valentine's Week

by S.A. Whitehead — Food Editor, Net World Media Group

When plucking the petals off the "loves me, loves me not" daisy, QSRs have definitely landed on "loves me," with a bevy of offerings this Valentine's Week…

KFC-Crocs partnership add a few feet to brands' fan base

February 12, 2020

While attending shows during New York’s Fashion Week, artist MLMA debuted the Bucket Clog. (Photo provided)

KFC Taiwan's appeal to YouTubers: fried chicken-doughnut sandwiches

February 11, 2020

Two glazed doughnuts with a hunk of fried chicken in the middle may not be everybody's lunch pick, but in Taiwan, KFC is hoping it will not only attract a few…

Del Taco brings back former marketing lead as CMO

February 11, 2020

Del Taco Restaurants, Inc. has brought back one of its former marketing executives to lead the QSR's strategy going forward as its new CMO. Restaurant industry…

Making QSR menus maximize profits

With key players like dogs, workhorses, puzzles and stars, the art of menu engineering may at first sound like a kind of weird board game. But those who master…

Linked loyalty lets customers drink up at Dunkin', fill-up more frugally at Shell

February 7, 2020

Ducking in for a doughnut and/or coffee at Dunkin' can now help you shave cents off a gas-up at Shell, thanks to a partnership just announced between the Shell…

Wendy's ready to blast into breakfast, as NRDC blasts brand over antibiotic use

February 5, 2020

Monday, March 2, is B-day, you might say, for Wendy's, which said it will officially launch its latest go at breakfast on that day, after the brand initially…

Moving from pizza to pistachio doughnuts: Chicago restaurateur says it's a natural

by S.A. Whitehead — Food Editor, Net World Media Group

Ask a pizzaiolo the key to mastering the pie and you'll likely hear it's the dough. Chicago restaurateur Rich Labriola won't argue that point. In fact, he's so…