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Marketing News & Media

Quizno's lures customers to download new app with free sub

October 3, 2016

Quiznos is offering customers who download its new Toasty Points app a free four-inch sub, with any purchase. The new app-based loyalty program rewards guest…

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The science of segmentation helps Wienerschnitzel to 6 straight years growth

by S.A. Whitehead — Food Editor, Net World Media Group

When leadership and frontline staff at Wienerschnitzel say "Hot Dog!" this fall, they're probably not just referring to their menu. That's because the 330-unit…

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Starbird wings it and raises $5 mil

September 29, 2016

Starbird, a premium fast food concept, raised nearly $5 million during its second round of funding, according to a company press release. The group of…

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Giardino Gourmet Salads celebrates 12th birthday

September 27, 2016

Giardino Gourmet Salads will celebrate its twelfth birthday Oct. 18 by giving a $5-off coupon to all customers who purchase a salad, wrap or grain bowl. The…

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DQ LTO gives customers all-day value meal

September 27, 2016

Dairy Queen customers  like the chain's $5 lunch value meal and have filled the brand's social media venues with requests to make the offering available all…

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Hot Dog on a Stick 'sticks it' to customers this Halloween

September 26, 2016

Hot Dog on a Stick knows its customers want their dogs fast. That’s why the chain today begins an online order-ahead service, as well as a fall-related…

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Bruster's scoops up 15 new locations during record sales

September 22, 2016

Bruster’s Real Ice Cream is opening 15 new locations in a period of exceedingly rapid growth and sales, according to a news release. The chain is reporting 1…

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RetailMeNot's latest marketing approach is one restaurateurs might want to consider

by S.A. Whitehead — Food Editor, Net World Media Group

RetailMeNot is taking an interesting approach to product promotion that restaurateurs might not only find fun to review, but might also consider for…

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Doughnuts: The little-known food of pirates

by S.A. Whitehead — Food Editor, Net World Media Group

September 14, 2016

Mark your calendars, mateys — Monday is International Talk Like a Pirate Day. Naturally, that means doughnuts, right?  

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Want social media success? Just EAT it

by Megan Redzia — Account Executive, SGW Communications

When it comes to social media success, it can be tough to remember that it's all about quality, over quantity in most cases. But the good news is, if you can…

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Bruster's flavors fall as sales rise

September 12, 2016

Bruster's Real Ice Cream is bringing back two guest favorites as well as introducing a new fall flavor, a company press release announced. The new…

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Introducing the KFC Buckets: Americas's first fried chicken-fueled football team

September 8, 2016

KFC is putting the colonel everywhere these days, including now, on the football field. The brand today announced its Kentucky Buckets  football team, complete…

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Who knew? Sliders can turn you into X-Men

September 7, 2016

White Castle is using the superpowers of X-Men to persuade fans of the comic book heroes to try the chain's new spicy menu items, order online and spread the…

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Wendy's dishes up revamped sandwich

September 6, 2016

Wendy's has a new chicken sandwich on its menus, according to a news release. The new grilled offering is a nutritional improvement on one of its former…

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Free webinar: How to Create Loyal Guest Behavior

September 1, 2016

Restaurant chains across the country are continuing to build and execute loyalty programs that provide immediate and sustainable results.

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3 steps to "wow-ing" customers with your loyalty program

by Brad Marg — Chief Operating Officer, Clutch

Last year, Google released data showing that "near me" searches on their platform doubled between 2014 and 2015. According to this USA Today article, Google’s…

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Toast, Chowly debut POS integration for third-party ordering

August 31, 2016

Toast and Chowly are partnering to integrate third-party online ordering systems into POS software, according to a news release. As most restaurateurs already…

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6 tips to get the most from your restaurant signage (Part 2)

by S.A. Whitehead — Food Editor, Net World Media Group

Graphics and signage can make a significant difference to a restaurant’s connection with its customers. To that end then, we provide six tips on how to…

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How using customer data will make you a better marketer

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

Marketing sometimes gets a bad rap as being immeasurable fluff, but no one can argue with marketing built on factual data that can also be measured.

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Krystal's offers 49-cent wings

August 25, 2016

Krystal is offering 49-cent wings on Wednesday, Aug. 31, according to a news release. The flat-rate discount allows customers to pick the style and quantity of…

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