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Marketing News & Media

Toast, Chowly debut POS integration for third-party ordering

August 31, 2016

Toast and Chowly are partnering to integrate third-party online ordering systems into POS software, according to a news release. As most restaurateurs already…

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6 tips to get the most from your restaurant signage (Part 2)

by S.A. Whitehead — Food Editor, Net World Media Group

Graphics and signage can make a significant difference to a restaurant’s connection with its customers. To that end then, we provide six tips on how to…

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How using customer data will make you a better marketer

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

Marketing sometimes gets a bad rap as being immeasurable fluff, but no one can argue with marketing built on factual data that can also be measured.

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Krystal's offers 49-cent wings

August 25, 2016

Krystal is offering 49-cent wings on Wednesday, Aug. 31, according to a news release. The flat-rate discount allows customers to pick the style and quantity of…

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Del Taco expands in New Mexico

August 25, 2016

Del Taco Restaurants continued to grow its presence in New Mexico, with two recently opened locations and three more under development, according to a company…

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Blimpie's Combo Craze promotion a big sales booster

August 24, 2016

The Blimpie match-and-win game, Combo Craze, produced great results again this year, according to a press release from the brand. The April-to-early-June…

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Cousins Subs partners with Green Bay Packers for ultimate giveaway

August 23, 2016

Cousins Subs, a Milwaukee-based concept, is now in a three-year partnership with the Green Bay Packers NFL team.

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RSR reveals digital gift card winners

August 23, 2016

 Retail Systems Research has published the report, "Digital Gift Cards In 2016: Where Omni-Channel Strategy Meets Customer Expectations." 

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Online or offline: Ways your restaurant can tap into Pokemon Go craze

by Seshu Madabushi — Founder & CEO, mKonnekt

In the annals of gaming history, this summer will go down as the summer of Pokemon Go. The augmented reality game has players worldwide out on the streets and…

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Wetzel's Pretzels reveals new mobile app

August 17, 2016

Wetzel's Pretzels unveiled its mobile app, available to U.S. IOS and Android users, according to a company press release. It allows guests to earn free…

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Taco John's promotion is music to millenials' ears

August 17, 2016

Taco John's announced today that, in conjunction with Live Nation and Mountain Dew, the chain is launching a promotion focused on live music. The new…

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Wendy's offers 50-cent Frosty and a chance at live baseball

August 15, 2016

Wendy's is taking advantage of the fact that bathing suit season is nearly over and the sweltering dog days of summer are upon us, with a limited time offer…

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Big reasons why big data can vastly improve marketing efforts

by Susan Lietz — SVP, MarComm, Tapad

We all know the big, failed product launches, especially those from companies known for marketing greatness like New Coke, the Arch Deluxe and Orbitz soda.

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Taco John's and Love's Travel Stops partner on new location

August 11, 2016

Love's Travel Stops opened its first unit featuring a Taco John's in Liberal, Kansas, according to a press release.

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5 great ways paid social ads can equal more restaurant reviews

by Alex Membrillo — CEO, Cardinal Web Solutions

It's no secret that online reviews can be very beneficial for a restaurant's reputation and business. But many restaurateurs are not aware that they can use…

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What's it worth to dress like me? About $8 million if you're Chick-fil-A

by Eli Portnoy — CEO, Sense360

Chick-fil-A conducted its annual Cow Appreciation Day about a month ago, on July 12. If you're not familiar with this event, it's an annual rite at the chain…

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Qdoba debuts smoky menu item

August 9, 2016

Qdoba is now making smoked brisket available for customers to add to any of the chain's customizable menu offerings. In fact, Qdoba's new Outlaw Knockout…

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Can coasters address consumer disengagement in restaurants?

August 5, 2016

In hopes of counteracting phone distractions in restaurants, Heckler Design has created coasters made to hold customer phones, according to a company press…

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Ta-da! Subway unveils new logo

by S.A. Whitehead — Food Editor, Net World Media Group

Subway restaurants unveiled its new logo today – one of those rites of passage that is always a big deal for any brand, but especially for restaurant chains.

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