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Marketing News & Media

White Castle launches new menu item, social media contest

August 1, 2016

White Castle is introducing a new item, pretzel chicken rings, according to a news release. The company is also kicking off a social media contest for Twitter…

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Subway campaign quenches both consumer and Third World thirst

July 29, 2016

Subway is partnering with World Vision and Dasani for its new Fresh Water 4 All campaign. The goal is to help provide clean water to hard-to-reach areas around…

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Wendy's and Uber partner to benefit kids in foster care

July 29, 2016

Wendy's is partnering with Uber to help kids in foster care find homes, according to a company press release. From now until the end of the promotion, Uber…

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Instagram: One marketer's take on why it may be a restaurant's best friend

July 29, 2016

There's a lot of buzz lately in the food service community about Instagram and its value as a visual marketing tool. That's part of the reason a Toronto-based…

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Dunkin' Donuts' new coffee is cool

July 28, 2016

Dunkin' Donuts announced in a company press release that on Monday, Aug. 1, cold-brew coffee will become available at participating Dunkin' Donuts restaurants…

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Learning from the best and the worst restaurant apps

Nearly half of the top 100 restaurant chains don't have a native app, even though consumers expect one. Gleaning wisdom from over 1 million app reviews has…

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The Chickery adds 15 units in California

July 27, 2016

The Chickery has announced its partnership with new franchisees to open 15 locations in California. The Toronto-based chicken chain was founded by celebrity…

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Sonic offers new summer drinks

July 26, 2016

Sonic Drive-In is adding options to its menu, including a new line of Island Breeze frozen drinks, according to a press release. Flavors include pina colada…

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The good, the bad and the ugly about those food holidays

by S.A. Whitehead — Food Editor, Net World Media Group

Hamburgers ... Pinot noir ... peanut butter-and-chocolate: What do they all have in common? They all have specific U.S. days of celebration when the brands…

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Chick-fil-A app campaign analytics show just how big a win it was

by S.A. Whitehead — Food Editor, Net World Media Group

You can drive consumers to your app, but you can't necessarily make them download it. This has been the perpetual problem for restaurants that want their…

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3,000+ Japanese McDonald's location giving out Pokemon Go loot in Happy Meals

This Wednesday, the craze that is Pokemon Go here in the U.S. got a lift from the McDonald's chain in Japan, where the game has still not launched. McDonald's…

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Six ways your restaurant's reputation is affecting your online orders

by Alex Membrillo — CEO, Cardinal Web Solutions

As technology makes it easier for your customers to order online, it also makes it more important than ever to manage your restaurant's reputation.

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Jack in the Box brews up new beer burger

July 19, 2016

Jack in the Box has a frothy, smoky new menu item called Jack’s Brewhouse Bacon Burger. The new menu item offers guests a taste of an authentic pub burger…

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A&W celebrates National Root Beer Day

July 19, 2016

A&W Restaurants announced in a company press release that participating A&W restaurants in the U.S. will celebrate National Root Beer Float Day on…

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Chick-Fil-A adds low-cal breakfast option

July 18, 2016

With American consumers eating breakfast away from home more frequently, Chick-fil-A announced a new breakfast sandwich in a company release. The Egg White…

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Where in the restaurant world will Pokemon GO, go?

by S.A. Whitehead — Food Editor, Net World Media Group

Computer code rarely lies, and the computer code inside  the Pokemon Go game for mobile devices indicates that the Niantic Labs product already has  McDonald's…

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Huge journalistic error puts Chick-fil-A in the hot seat

by S.A. Whitehead — Food Editor, Net World Media Group

A news story posted nearly a year ago about a Chick-fil-A's employees donning "Back the Blue" T-shirts stated that the shirts were in support of police and the…

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Minsky's 40th anniversary a prime example of accomplishing a lot through one event

by S.A. Whitehead — Food Editor, Net World Media Group

Midwestern gourmet pizza chain Minsky's got maximum promotional punch out of its 40th anniversary celebration with a campaign that not only permeated social…

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3 ways Chipotle can avoid blowing its reputation

by Cherryh Cansler — Editor, FastCasual.com

Chipotle's latest scandal is proof that bad things happen to great brands. And keep happening.

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Uber defies Brexit in debuting new London food delivery service

July 1, 2016

Popular taxi-hailing service Uber is expanding its food delivery to a second location in Europe: London. Londoners can download the UberEATS app and order…

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