By Stuart Armstrong/ ComQi Group President
The U.S. Food and Drug Administration's Menu Labeling Requirement Act goes into effect May 5, promising to put huge pressures on restaurants with 20 or more locations, who must comply with federal rules to feature both calorie counts and other nutritional information on their menus. But the good news is that digital signage is made for this kind of regulatory mandate.
"Digital signage is not the only way to meet the regulations set forth by the FDA, but it is the most efficient and effective," said CEO Ifti Ifhar, who leads the digital signage software firm, ComQi.
"Be careful. Don't trade one issue for another. Make sure when it's done it's backed by a strong Content Management System (CMS). The demand for digital signage is on the rise and, since it takes time to roll-out, food service operators should be starting now to select a solution and get it properly deployed."
But, maybe you have yet to commit to digital signage. After all, it is an investment like all the others made in this business, but it's an investment that can really pay off. In fact, a comprehensive digital system, selected in an informed manner, can yield a bevy of advantages, including the following:
There is, after all, a big difference between doing something, and doing it well. A system that's going to meet the needs of even a small restaurant group needs to be networked, built for scale, and equipped with an appropriate approval workflow and operating efficiencies.
"A strong solution has the ability to handle needs that can change by location, store type, geography, local preferences, local taxes … the list goes on and on," said Ifhar. "And very few solutions are built with the Internet of Things in mind — the ability to not only offer a great solution, but to integrate and interact with other solutions — like Point of Sale systems, order confirmation, or even drive-thru sensors."
Tomorrow, we'll review five must-have features to look for in whatever system your brand ultimately chooses.