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Marketing News & Media

Former Subway spokesperson loses plea for shorter sentence same day Subway wins top sandwich brand of 2016

June 10, 2016

On the same day that the Harris Poll named Subway the 2016 Sandwich Shop Brand of the Year, the man whose face came to symbolize the chain for many years found…

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McDonald's remains No. 1 in brand value study

June 8, 2016

The latest brand value ratings are in from the BrandZ annual study and the top three spots are McDonald’s, followed by Starbucks and then, Subway in the No. …

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Restaurant brands entice customers with a bevy of summer specialties

by S.A. Whitehead — Food Editor, Net World Media Group

From chicken shaped like a magnolia flower to cotton candy dessert offerings, restaurants across North America are working hard to lure in hot and hungry…

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Wendy's expands Japanese presence through hybrid restaurant concept

June 1, 2016

Wendy's is making a big move in Japan with the acquisition of 136 First Kitchen restaurants. The chain and its Japanese franchisee, Suntory Holdings Ltd, will…

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Pizza Hut pledges to halt use of BHA/BHT, some preservatives and antibiotics

June 1, 2016

Pizza Hut is getting on board with an industry-wide movement to cut the less healthful ingredients out of its menu, according to a company press release. This…

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Jack in the Box exec to share social media strategies during free webinar

May 31, 2016

Nearly every reputable brand is on social media, and in this competitive market, it's about more than simply having a social presence. If you want to be…

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Dunkin’ innovation chief: Hope is no strategy; retailers must differentiate or die

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

John Costello, Dunkin’ Brands president, global marketing and innovation, doesn’t mince words when it comes to the state of retail and what retailers must do…

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Why restaurants are singing 'Ode to the Hamburger'

by S.A. Whitehead — Food Editor, Net World Media Group

All around the country, restaurants are paying tribute to that all-American mainstay — the hamburger.

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Why is Wienerschitzel's CEO wearing a nose ring?

May 17, 2016

Apparently the CBS show, "Undercover Boss," has hit pay-dirt with the restaurant industry. For the second Sunday in a row, the show will feature a restaurant…

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Cousins Subs makes sweeping changes to refresh brand, returns to original logo

May 16, 2016

The trend toward modifying businesses that fall strictly into the QSR category into  hybrids that mix quick service with some of the elements of fast casual is…

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Golden Krust maximizes 'golden opportunity' with Undercover Boss appearance

by S.A. Whitehead — Food Editor, Net World Media Group

May 13, 2016

Golden Krust shows how to make the most of a promotional opportunity by using its CEO's upcoming appearance on Undercover Boss to gain sales, customers and…

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Marketing firm offers DIY marketing tools for restaurants

May 12, 2016

Restaurants are opening daily across the country, and Take Out PR has opened its own doors to sell them guides and how-tos on how to market their businesses…

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Consumers rank Panera, Chick-fil-A, Starbucks, DQ as favorite brands

by S.A. Whitehead — Food Editor, Net World Media Group

Results are in from a study created via a mobile insights platform that captures customer impressions of some of the nation's premier QSR brands.

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Angry Birds fly into Happy Meals

May 10, 2016

McDonald's restaurants are clearing a flight path to land the Angry Birds in all of its 33,000 restaurants later this month when the renowned animated birds…

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Restaurants seeking to capture Mother's Day traffic

To honor their moms, consumers will spend $4.1 billion on special outings, such as lunch, brunch and dinner, and savvy restaurants are hoping to attract them…

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5 mistakes you're making with your loyalty platform

By carefully vetting loyalty strategies and course correcting to improve results, restaurants can effectively interact with customers and create experiences…

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Subway offering free breakfast sandwiches

April 29, 2016

Subway is offering a free 6-inch breakfast sandwich with the purchase of any sub before 9 a.m. The limited-time offer is valid daily at participating locations…

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DQ celebrates Queen Elizabeth's birthday with royal treat

April 21, 2016

The Dairy Queen system is offering to deliver a Royal Blizzard Treat to Queen Elizabeth II to commemorate her 90th birthday.

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Blimpie hopes contest will drive online engagement

April 21, 2016

Participants have a chance to win a trip for two to New York City, as well as over $9,000 in cash and instant-win prizes.

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Consumers name Dunkin' Donuts, Chick-Fil-A brands of the year

April 20, 2016

More than 97,000 U.S. consumers assessed more than 3,800 brands across nearly 500 categories.

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