Customers demand targeted, relevant marketing messages

by Vic Mahadevan — CEO, Punchh

When blended, data on purchases, frequency, preferences, social media activity forms a 360-degree customer profile that can be used to build a long-term…

How to increase revenue in your restaurant without sacrificing customer service

Finding ways to boost profitability while still retaining your customer base is quite possible: it’s just a matter of adding perceived value to your restaurant…

4 ways to win with in-store marketing

by Kent Barkouras — EVP Restaurant Solutions, Primary Color Systems

No matter what other problems your restaurant faces, if you can consistently get enough people in the door those problems ultimately will not matter. High…

South Philly Steaks debuts sandwich with patriotic twist

July 2, 2015

Villa Enterprises, a global multi-brand restaurant operator and franchisor, has added the All American Philly Cheesesteak to the menu at its South Philly…

Free hoagies: Philly’s Best hosts social media contest

July 2, 2015

The chain is giving guests a chance to win free hoagies for a year by sharing their experiences on Facebook, Twitter or Instagram.

Culver's hires new director of menu development

June 29, 2015

Culver Franchising System Inc. has announced that Quinn Adkins will take over as director of menu development.

Dairy Queen celebrates 75th with snacks, hot desserts, artisan trends

June 22, 2015

Dairy Queen has introduced its DQ Bakes! menu with nine products across three categories: Hot Desserts à la Mode, artisan-style sandwiches and Snack Melts.

Blog: Nostalgia, classic American fare, value trending on summer menus

Taking inspiration from the desserts your mother packed into your lunch and the graham cracker crust baked into your grandmother's pies, QSRs are twisting…

McDonald's Monopoly contest draws more than 500K contestants

June 22, 2015

Buenos Aires, Argentina-based McDonald's franchise company Arcos Dorados is giving customers in Brazil a chance to win a million dollars as it prepares for the…

Why upscale, newer brands can escape negative Groupon effect

June 19, 2015

Some experts caution that restaurant brands may come across as desperate when they offer daily deals, but a new study from the University of Maryland's Robert…

Hamburglar, Colonel Sanders return to delight Millennials

June 15, 2015

As QSRs struggle to gain market share, some have resorted to nostaligic marketing campaigns to capture the attention of the 18- to 34-year old Millennials

Success pours from Buffalo Wild Wings' beer program

by Nicole Troxell — Associate Editor, Networld Media Group

The surprising element of success at Buffalo Wild Wings is not just the restaurant's wings, according to CEO Sally Smith in her BAR Keynote Speech at the…

Colonel Sanders directs drivers via GPS

June 11, 2015

As part of KFC's comeback campaign, the company announced a partnership with Waze, a community-based traffic and navigation app, to give motorists a new voice…

Ryan Millen to drive for Wienerschnitzel

June 2, 2015

Wienerschnitzel announced, in partnership with Toyota, that off-road race pro Ryan Millen will drive the company's souped-up RAV4 throughout the U.S.…

McDonald's Argentina giving more than $10M in promotions

May 29, 2015

Buenos Aires, Argentina-based Arcos Dorados, the world's largest McDonald's franchise, is offering customers at its McDonald's restaurants in Argentina, Chile…

KFC exploits Southern charm, nostalgia to win back favor

May 26, 2015

After a continued loss of business to Chick-fil-A, who now holds the title for chicken mega-chain king, KFC has finally slid into action by bringing Colonel…

Colonel Sanders brought back to life for KFC's 75th anniversary

May 22, 2015

For its 75th anniversary KFC is bringing back the Colonel. Former SNL start Darrel Hammond will play Colonel Harland Sanders reincarnated 35 years after his…

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

Tim Hortons intros Nutella baked goods

May 21, 2015

Tim Hortons Cafe & Bake Shop announced that for a limited time, the company will offer baked goods featuring the hazelnut spread Nutella.

Wienerschnitzel partners with Hildebrand for Indy 500

May 21, 2015

Wienerschnitzel announced its sponsorship of American race car driver J.R. Hildebrand for the 2015 Indianapolis 500.