Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

Starbucks, Dunkin' rank high for digital gifting experience

September 30, 2014

RSR Research today released results of its fourth benchmarking study on the digital gifting industry, "Digital Gift Cards: Rewriting the Gifting Rules in the…

Cousins Subs hires handful of corporate team members

September 30, 2014

Menomonee Falls, Wisconsin-based Cousins Subs has filled a handful of new corporate roles, including director of operations, real estate manager, training…

Dairy Queen adds chicken wrap to value lunch menu

September 30, 2014

Dairy Queen has introduced a new chicken wrap $5 Buck Lunch, available daily from 11 a.m. to 4 p.m.

Wendy’s recruits Karate Kid to promote pulled pork menu

September 30, 2014

Wendy's today announced it has partnered with actor/filmmaker Ralph Macchio, actor/dancer Alfonso Ribeiro, and pro wrestling Hall of Famer Steve Austin to…

Hardee's franchisee kicks off Special Olympics fundraiser

September 29, 2014

On Tuesday, Hardee's restaurants in Virginia operated by franchisee Boddie-Noell Enterprises will begin the sale of $1 and $5 stars to raise money for Special…

NY-area McDonald's restaurants celebrate Hispanic Heritage Month

September 29, 2014

McDonald's restaurants in the New York Tri-State Area are celebrating Hispanic Heritage Month by recognizing baseball legend Mariano Rivera as part of the…

Taco Bell spotlights Big Box for PlayStation promo

September 29, 2014

Taco Bell today announced a cobranded, six-week promotion with Sony Computer Entertainment America that offers fans a chance to win a limited edition…

Food truck revenue expected to increase by 76% in next five years

September 29, 2014

The food truck segment began picking up steam around 2008, with many concepts abandoning more expensive brick-and-mortar bills during the Great Recession.

Subway partners up with Taylor Swift for marketing, mobile campaign

September 26, 2014

Subway and Diet Coke today announced a partnership to launch a promotional campaign featuring Grammy Award winner Taylor Swift. As part of the #MeetTaylor…

Cousins' Subs sends loyal fan to NASCAR event

September 26, 2014

Cousins Subs has announced John Stoll of Franklin, Wisconsin is the grand prize winner of its "Peel & Grab The Wheel" sweepstakes. The sweepstakes launched…

Ben & Jerry's opening two-store flagship store in Brazil

September 26, 2014

On Sept. 28, Ben & Jerry's will open a new flagship store in São Paulo, Brazil. The store was designed by San Francisco firm Tesser and is two stories…

McDonald's flagship Monopoly promo adds experiential prizes

September 26, 2014

Wendy's adds BBQ pulled pork menu to close out summer

September 25, 2014

Wendy's has introduced three new BBQ pulled pork offerings: BBQ pulled pork sandwich, BBQ pulled pork cheeseburger and BBQ pulled pork cheese fries.

Dunkin' Donuts aims for impulse purchases with branded granola bar launch

September 25, 2014

Dunkin' Donuts today introduced a new lineup of grab-and-go offerings at its restaurants, including a branded Dunkin’ Go Bar. The pre-packaged, chewy granola…

Jack in the Box focuses on late-night daypart with new promo

September 25, 2014

Jack in the Box has debuted a new late-night instant win game, called Jack's Munchie Peel, for customers to play after 9 p.m. One in four entries will win…

Sonic scores high for social and digital engagement initiatives

September 25, 2014

Sonic Drive-In was named the QSR Digital Brand of the Year this week at the Food Service Technology Conference & Showcase NexGen conference in New Orleans.

Experts share insights on millennial dining-out decisions

by Brenda Rick Smith — Editor, Networld Media Group

Shaped by user-centric devices and the Great Recession, value-conscious millennials are looking for great experiences that are friction-free.

Swarm and Revel Systems announce partnership

September 24, 2014

The integration of Swarm and Revel solutions will yield visitor traffic and sales conversion data users can use to make operational and marketing decisions.

New York Fries rolling out mobile rewards, payment program

September 24, 2014

New York Fries, a 200-unit, Canadian-based QSR that specializes in french fries and poutine, has partnered with Virtual Next, a digital payment and loyalty…