Webinar: There's more to mobile payments than payments: engaging your customers in the age of the new mobile wallet

The shift to mobile payments is underway, especially now that Apple is encouraging customers to pull out their smartphones instead of their old leather wallets…

McDonald's launches transparency campaign about its menu

October 15, 2014

McDonald's USA has launched a campaign called "Our Food. Your Questions," inviting customers to ask questions about the brand’s menu via social media channels.

Taking the ambiguity out of local marketing strategies

by Nate Riggs — CEO / Owner, NR Media Group

HuHot's VP of Marketing shares how to get franchisees to weigh in on marketing decisions, and how to blend corporate standards with local store marketing…

American Express and McDonald's USA to bring Membership Rewards Points to McDonald's restaurants

October 14, 2014

American Express to donate $1 to Ronald McDonald House charities each time a card member redeems points.

El Pollo Loco introduces 'Create Your Own' Pollo Bowl

October 14, 2014

Limited-time offer allows customers to choose from an assortment of ingredients.

Portland Trail Blazers fans get free McDonald's fries when team scores 100 points

October 10, 2014

McDonald's partnership with the Portland Trail Blazers includes a free French fry offer for fans whenever the NBA team scores 100 points during a home game.

Taco Bell launches Starburst-inspired frozen beverage

October 10, 2014

Taco Bell and Starburst Brand have teamed up to introduce the Starburst Strawberry Freeze, available for a limited time exclusively at participating Taco Bell…

A&W Restaurants doubles funds raised for Wounded Warrior Project

October 10, 2014

A&W Restaurants announced it has collected $200,000 in donations for Wounded Warrior Project during its National Root Beer Float Day celebration.  For the…

Mobivity adds QSR veteran to board to support growth in the segment

October 10, 2014

Mobivity Holdings Corp., a provider of smart receipt marketing solutions and mobile marketing technologies, has named William Van Epps to its board of…

How to use technology to turn customers into loyalists

by Alicia Kelso — Editor, QSRWeb.com

There is no longer a one-size-fits-all approach to marketing; technology is personalizing the customer experience.

Tim Hortons signs on as title sponsor of TSN's That's Hockey

October 9, 2014

To celebrate the return of hockey season, Tim Hortons has introduced a lineup of new activities and sponsorships, anchored by the launch of TSN's Tim Hortons…

Where's my (your) money? Overcoming mobile payment growing pains

Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.

Ronald McDonald House New York elects new chair

October 8, 2014

Ronald McDonald House New York today announced that Tina Lundgren has been elected to serve as chairman of its board of directors.

Philly-area Ronald McDonald House Charities marks 40th anniversary with social storytelling campaign

October 8, 2014

Families served by RMHC encouraged to tell their stories on social media using the hashtag #forRMHC through Oct. 15.

DIY Restaurant Group launches franchising

October 7, 2014

DIY Restaurant Group, a hospitality franchise company with several limited-service restaurant concepts, announced the launch of a new franchising program to…

McDonald’s marks 40th anniversary of flagship charity

October 7, 2014

McDonald's and Ronald McDonald House Charities are celebrating 40 years this month. To kick off the celebration, a social media campaign begins Oct. 8…

WorkPlace Impact adds restaurant brands to portfolio

October 7, 2014

WorkPlace Impact, a marketing company that targets consumers directly at work, has added restaurant clients to its portfolio.

And, action: Culver's turns to Instagram videos to attract millennials

by Alicia Kelso — Editor, QSRWeb.com

Video marketing is becoming more popular because it takes a 'deeper dive' into the story brands want to tell.

Pretzelmaker launches first-ever Snapchat promo

October 6, 2014

Customers invited to scare staff in person or via Snapchat for discounts and a chance at a free combo.

Burger King takes a bite out of nugget pricing

October 6, 2014

Burger King announced that it would drop the price of its 10-piece chicken nuggets to $1.49 for a limited time at participating stores.