Wendy's steps up digital marketing with new menu launch

January 16, 2013

With the launch of its new Right Price Right Size value menu, Wendy's has added a "Claim Your Taste" digital experience (claimyourtaste.com) that has already…

White Castle adds Facebook app invitation to Valentine's Day promo

January 16, 2013

White Castle is planning its annual Valentine's Day promotion, which includes table-side service and themed decorations for couples that make reservations.

Long John Silver's updates menu for first time in a decade

January 16, 2013

Long John Silver's has added new items to its menu, marking the chain's first major change to its offerings in more than a decade. According to Louisville…

Boomers add restaurant occasions while Millennials cut back

by Alicia Kelso — Editor, QSRWeb.com

Research shows Boomers increasing their share of restaurant traffic in recent years, with Millennials decreasing theirs.

A&W selects new creative agency of record

January 15, 2013

A&W Restaurants Inc. has selected Cornett Integrated Marketing Solutions as its creative agency of record.

Church's Chicken names new ad agency

January 14, 2013

Rob Crews, executive vice president and chief marketing officer for Church's Chicken, announced today that ESW Partners will be the company's new creative ad…

Distributed marketing empowers franchisees and sustains brand integrity

With a distributed marketing model, the local QSR has access to designs created by corporate marketers, and have a greater ability to customize these pieces to…

Late McDonald's CEO Fred Turner: Guardian of standards

by Barry Klein — Marketing Directo, Go Roma

Turner's attention to detail was the most important factor in the growth of McDonald's.

Arby's introduces new dessert with 50-percent off discount

January 11, 2013

Arby's Restaurant Group Inc. is celebrating National Hat Day Jan. 15 by offering fans a coupon for 50-percent off its new Chocolate Molten Lava Cake.

Arby's Foundation donates $3M to help end hunger in Georgia

January 11, 2013

The Arby's Foundation, the charitable arm of Atlanta-based Arby's Restaurant Group Inc., announced it has invested $3 million to broaden the Georgia Food Bank…

Subway has top consumer engagement on Facebook

by Alicia Kelso — Editor, QSRWeb.com

New research from social media analytics provider Track Social also unveils a strong social presence for McDonald's, Starbucks.

Baskin-Robbins whittles ice cream flavor contest to 10 finalists

January 10, 2013

Baskin-Robbins has selected the top 10 finalists of its third annual Create Baskin's Next Favorite Flavor Contest. Fans are now invited to vote online for…

Taco Cabana raises $73K for military families

January 10, 2013

Taco Cabana recently announced it raised more than $73,000 from its annual Taco Treat fundraiser, which benefits the Warrior and Family Support Center (WFSC).

How one QSR brand is taking advantage of the c-store resurgence

by Alicia Kelso — Editor, QSRWeb.com

Blimpie has revamped its business model to fit larger, more foodservice-focused convenience stores.

Wendy's testing pretzel bun in select markets

January 9, 2013

A pretzel bun has been spotted on some bacon cheeseburgers at Wendy's locations in Miami and other markets.

Taco Bell to air Super Bowl commercial after three-year hiatus

January 9, 2013

Taco Bell announced today it will advertise during Super Bowl XLVII, which will be broadcast on the CBS Television Network on Feb. 3. This will mark the…

Auntie Anne's debuts whole grain pretzel nationwide

January 8, 2013

In time for Heart Health Month (February), Auntie Anne's Pretzels has introduced the honey whole grain pretzel at stores nationwide. The launch is in response…

Wienerschnitzel kicks off New Year with 99-cent chili dogs

January 8, 2013

From now through Jan. 27, Wienerschnitzel is offering its Original Chili Dog for the promotional price of 99 cents. This is the third year for the promotion.

Church's Chicken adds variations to its Value Sandwich

January 7, 2013

Starting today, participating Church's Chicken restaurants will feature the Ultimate Value Trio, with new flavors added to the chain's signature Value…

Sonic to focus on smaller restaurant prototype

January 7, 2013

Sonic Corp. announced results for the first quarter ended Nov. 30, 2012, including a system-wide same-store sales jump of 3 percent. Company drive-ins were up…