Marketing News & Media
Restaurant chains get into the Olympic spirit
by Alicia Kelso — Editor, QSRWeb.com
Brands using Facebook to offer promotions, engage fans.
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Dunkin' Brands' solid sales driven by cold beverages, sandwiches
by Alicia Kelso — Editor, QSRWeb.com
Company plans to introduce K-Cups in California Baskin-Robbins stores, launch new mobile app.
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Rita's Italian Ice raises $388K for children's cancer research
July 27, 2012
Rita's Italian Ice announced that it raised $388,237 following the June conclusion of the company's nationwide annual Paper Lemon Fundraising campaign and…
read nowSeven universities launch petitions to remove Chick-fil-A
July 26, 2012
Chick-fil-A president Dan Cathy's recent comments against gay marriage continue to generate ire from various factions.
read nowConsumer perception of Burger King sours after social media crisis
July 26, 2012
The photo of a Burger King employee standing in two lettuce bins went viral quick and has since caused consumer perception of the brand to decline sharply.
read nowAuntie Anne's testing mobile ads with real-time redemption
July 26, 2012
Auntie Anne's Pretzels is partnering with The Coca-Cola Company, Millennial Media and Sparkfly Inc. to pilot a mobile advertising campaign that will offer…
read nowDel Taco adds four $4 value meals
July 26, 2012
Del Taco has introduced four limited time $4 value meals, that each include a drink. In addition to bringing back the popular Del's Deal, Del Taco is adding a…
read nowLocal Store Marketing University to participate in Calif. foodservice expo
July 26, 2012
Duke Marketing LLC has announced that LSM-U, Local Store Marketing University, an educational program devised to enhance restaurant marketer's ability to…
read nowTaco Cabana introduces new tacos and dessert
July 26, 2012
Taco Cabana has introduced two new items to its menu – the Steak Asadero tacos and dessert Flan.
read nowCarl's Jr., Hardee's double up on bacon
July 25, 2012
Carl's Jr. and Hardee's have introduced a new addition to their lineup of Made from Scratch Biscuits. The new Bacon Bacon Biscuit features crispy bacon strips…
read nowRita's Italian Ice signs deal to serve products at MetLife Stadium
July 24, 2012
Rita's Italian Ice has announced that it has agreed to serve its products at MetLife Stadium in New Jersey.
read nowArizona McDonald's to host backpack giveaway for schoolchildren
July 24, 2012
McDonald's restaurants throughout greater Phoenix and northern Arizona will host Backpack Saturday at 8 a.m. July 28. During the event, 20,000 backpacks will…
read nowWhite Castle kicks off Autism Speaks campaign
July 24, 2012
Autism Speaks Puzzle Pieces are now available for $1 at all White Castle restaurants as the chain kicks off its annual campaign to raise money for the research…
read nowRoy Rogers names director of Marketing
July 24, 2012
The Plamondon Companies has named Melanie Dyer director of Marketing for Roy Rogers Restaurants. Dyer will oversee all marketing and communications for the 4…
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McDonald's focusing on value in slowing global economy
by Alicia Kelso — Editor, QSRWeb.com
Breakfast and beverage platforms continue to gain momentum.
read nowMcDonald's new menu platform spotlights lower-calorie offerings
July 23, 2012
McDonald's USA is introducing this week its "Favorites Under 400 Calories" – a new menu platform featuring existing food and beverage choices at restaurants…
read nowChick-fil-A backlash continues with Boston mayor, the Muppets
July 23, 2012
The fallout over Chick-fil-A president Dan Cathy's recent comments against gay marriage has continued with the Boston mayor and the Jim Henson Company chiming…
read nowJack in the Box rolls out mini corn dogs
July 23, 2012
Jack in the Box restaurants are adding mini corn dogs to the menu in time for county fair season. These bite-sized portions are served without sticks and come…
read nowArby's celebrates anniversary with 64-cent Classic Roast Beef
July 20, 2012
Arby's has been in business since 1964 and on July 23, the chain will celebrate its anniversary by offering its signature sandwich, The Classic Roast Beef, for…
read nowWendy's CMO joins Dave Thomas Foundation for Adoption board
July 20, 2012
The Dave Thomas Foundation for Adoption has elected Craig Bahner to join its board of trustees. Bahner is the chief marketing officer at The Wendy's Company.
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