How to fix restaurant marketing post pandemic

October 12, 2021

Driving incremental revenue has become harder than ever for restaurant brands. Traditional mass marketing techniques are missing a lot of customers, and for…

Church's Texas Chicken celebrates Hispanic Heritage Month

October 12, 2021

Church's Texas Chicken turned the spotlight on several of their Hispanic key leaders and their stories, including International Marketing Director Cinthia…

Dunkin' debuts macchiato, interactive gameplay

October 12, 2021

Dunkin' has launched its latest offering, the Peanut Butter Cup Macchiato. The drink combines the flavoring of a peanut butter cup with Dunkin's signature…

McDonald's China to give away 188 NFTs on 31st anniversary

October 11, 2021

McDonald's China is giving away its first NFT (non-fungible token) "Big Mac Rubik's Cube" to celebrate its 31st anniversary of entering the Chinese mainland…

McDonald's to offer free breakfast for educators, school staff

October 8, 2021

McDonald's is offering a free breakfast meal to educators and school staff starting Monday, according to a report from USA Today. Teachers, school staff and…

Is restaurant marketing broken? Find out what is working, and the techniques needed to drive growth

Traditional marketing doesn’t work like it used to. It’s getting harder and harder for restaurant brands to drive incremental revenue. Relying on traditional…

Presented by FastCasual.com

FAT Brands execs to discuss brand growth at 1-day virtual seminar

FAT Brands CEO Andy Wiederhorn and CMO Thayer Wiederhorn, who have acquired several brands over the past few years, will discuss the strategies behind the…

Golden Chick launches cancer awareness donation effort

October 6, 2021

Golden Chick is partnering with the National Breast Cancer Foundation and will donate 50 cents for every boneless wing combo meal sold during October.

Loyalty programs boosting visits, customer spend

October 5, 2021

Loyalty programs can consistently boost site visits and spend by 18% to 30% per member, according to the Paytronix Loyalty Report released from Paytronix…

Dunkin’ brews up more costumes at Spirit Halloween

October 4, 2021

There are two more Dunkin' licensed costumes in play this Halloween — a cold brew outfit and a Munchkins donut hole treats box costume.

Laredo Taco Company announces taco video series

October 4, 2021

The Laredo Taco Company is launching a six-part video series "Made Right Here Road Trip", with host Mando Rayo from United Tacos of America on its website and…

Delivery wars heat up as services turn to OOH advertising

by Kevin Damask — Editor, Digital Signage Today

The delivery service wars — battles between DoorDash, UberEats and Grubhub — have been raging for several years as each brand jockeys for position as the…

TikToker influence growing in restaurant industry

October 1, 2021

TikTok'ers like restaurants and will patronize ones they see on videos.

Consumers still hungry for deals, coupons

October 1, 2021

More than half, 60%, of shoppers are looking for more coupons, discounts and deals to offset higher prices across shopping categories such as apparel…

Get to Know Your New Marketing Partner!

Marketing your business can feel overwhelming when you’re faced with reduced budgets and staffing, ever changing pandemic pivots and an overly competitive…

Any Size, Any Shape, Anywhere

When it comes to multi-unit franchise marketing, there’s no such thing as a one-size-fits-all approach. UMI knows that not all franchise locations are cast…

Building Relationships in Local Communities

Lately we’ve been thinking about the intricate web of connections that unites our communities and cities. Helping your franchisees know their trade area means…

To Hug or Not to Hug, that Is the Question

Planning to host an event this summer? You’ve probably already been thinking about ways to ease the transition from online to in-person events.

The Power of Print

At UMI, we understand how essential print is to your business and how crucial meeting deadlines while staying in sync with the newest innovation is.

Heat Up Summer Marketing With UMI

The weather is getting warmer, the sun is out, and new marketing trends are HOT!