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Marketing News & Media

Pivoting to meet immediate demands while planning for the future

Restaurants, retailers and pretty much every business enterprise are facing a slew of challenges in light of the COVID-19 pandemic. Hear how Adobe industry…

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Bojangles' spreads it on thick' with pimento cheese LTO

May 27, 2020

That spicy cream and cheddar-cheese concoction, known as pimento cheese — after the namesake cherry peppers that dot the spread — is back at Bojangles' as an…

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Restaurant reopenings, Mother's Day drive transaction boost

May 19, 2020

A combination of a holiday, Mother's Day and the reopening of restaurants and bars is proving to be beneficial to U.S. restaurant chain transactions.

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Sonic ushers in QuaranQueen, QuaranKing for Prom 2020

May 15, 2020

Prom season got seriously derailed this year by the pandemic, but Sonic Drive-In is starting a promotion tomorrow that gives kids something to shoot for this…

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McDonald's to pump 'significant' funds into global marketing

May 14, 2020

McDonald's said on its corporate website this week that it's taking "a number of timely, targeted and temporary actions to provide financial assistance to…

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PepsiCo helping restaurant workers coping with COVID-19

May 12, 2020

Building on its more than $50 million commitment for COVID-19 relief, PepsiCo Foodservice is launching four programs aimed at supporting restaurants and their…

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Webinar to explore ways to improve customer experience by shifting focus

May 8, 2020

Brad Brooks Restaurant operators face a neverending quest to boost the customer experience. To assist in this all-important challenge, a panel of…

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For Mom's Day, White Castle asks: 'Is life really too short to stuff a mushroom?'

by S.A. Whitehead — Food Editor, Net World Media Group

While most busy moms may not have much time to stuff mushrooms, White Castle hopes some of their kids and partners will try that feat for them this Mother's…

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Church's puts tote-able treats in family meals

May 7, 2020

Church's Chicken started this week adding four free hand-held chicken pot pies to every family meal purchases, while supplies last, according to a news…

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Webinar to explore how restaurants can succeed in uncertain times, develop a recovery plan

May 6, 2020

Restaurants that have survived the coronavirus thus far have experienced a crash course in flexibility and have learned to adjust their business models to…

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QSR monthly ad wins revolve around official + 'unofficial' holidays

May 5, 2020

Ad-based content recommendation engine, Taboola, said this week that it is seeing big gains in online readership about recipes and ingredients and that…

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Top online COVID-19 coverage for QSRs: From borrowing options to menu must-haves

by S.A. Whitehead — Food Editor, Net World Media Group

Need guidance on how to get a loan without the help of a traditional bank? Wondering about your QSR's coffee sales in a pandemic-wary world? This review of…

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Sonic announces 'hot' LTO + cool $1M to Limeades for Learning

May 4, 2020

Sonic Drive-In is putting some spice into its latest LTO, while putting funds into education through its two latest endeavors: a Queso Burger LTO and $…

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From 5-pound burrito to Zoom party backgrounds, brands deliver Cinco de Mayo at home

May 4, 2020

Cinco de Mayo this Tuesday is ushering in lots of Mexican-themed specials — this year geared toward the stay-at-home audience — at brands nationally, including…

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Taco John's hires new CMO

May 1, 2020

Taco John's, a QSR with more than 400 locations in 22 states, has selected Barry Westrum to serve as chief marketing officer effective May 4, according to a…

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QSR DIY kits: Cure for COVID-19-induced 'cabin fever?

Taco shops want you to toss taco parties, while ice cream parlors hope their do-it-yourself sundaes will melt your heart. DIY kits are proving to be a new…

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Nathan's Famous tech transformation: Serving customers 'where, when and how' they want it

by S.A. Whitehead — Food Editor, Net World Media Group

After a solid 102 years in existence, Nathan's Famous — one of the few U.S. brands around for the last pandemic in 1918 — has made a timely tech transformation…

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Sonic sees download surge with mobile messaging pilot

April 23, 2020

Sonic Drive-In said it generated five times as many app downloads in a recent pilot messaging campaign as the brand's previous MMS campaign, while showing a…

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Checkers/Rally's CEO predicts post-pandemic fast food resurgence + Lavu CEO on QSRs' digital path forward

by S.A. Whitehead — Food Editor, Net World Media Group

Checkers/Rally's CEO Frances Allen explains why all that uber-healthy plant-based food that was so hot pre-pandemic in the U.S., could get a lot more…

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Wendy's proclaims a 'GroupNug' with free chicken Friday

April 21, 2020

Wendy's will give away free four-piece chicken nuggets to drive-thru customers this Friday nationwide in what the brand has dubbed its GroupNug, a news release…

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