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Marketing News & Media

Balance Grill, CoreLife, I Love Bacon execs on innovation that works ... and doesn't

by S.A. Whitehead — Food Editor, Net World Media Group

A panel of restaurant leaders shared some of their best and worst innovations with fellow restaurateurs at the Fast Casual Executive Summit in Nashville.

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Nachos Navidad back at Taco John's

December 1, 2017

That spicy and multi-colored treat of the season, Nachos Navidad, is back at Taco John's in all its red-and-green tortilla chip glory, a news release said. The…

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PETA's new ads aim squarely at QSR customers

November 29, 2017

PETA's new ad blitz takes direct aim at QSR restaurants and customers, urging all to "go vegan". The ads urge QSR customers to stop, think and perhaps even…

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Carl’s Jr., Hardee's get a little diabolical with latest marketing campaign

by S.A. Whitehead — Food Editor, Net World Media Group

Carl's Jr. and Hardee's are proving they're not below rolling in the mud a little in the name of a good marketing gag.

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Blaze, Beefsteak, McAlisters chefs offer innovation ideas QSRs can sink their teeth into

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Menu development is a team effort consisting of culinary, financial and logistics input. A balance is needed for a menu item to succeed.

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The 'low-hanging (financial) fruit' right outside your QSR window

by Christopher Sebes — president, Heartland Commerce

There's some real opportunity hanging around just outside your QSR window in the form of cloud-based tech that can potentially wash away thousands in operating…

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Dunkin' Donuts livens up lip-smackin' under mistletoe with 'donut' lip gloss

November 21, 2017

Much to the delight of Homer Simpson and doughnut-lovers everywhere, Dunkin' Donuts has brought something a little "hole-y" to all that kissing under the…

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Mayhem alert: KFC's main marketing mind headlines Restaurant Franchising and Innovation Summit

by Cherryh Cansler — Editor, FastCasual.com

Take a trip to marketing's wild side in April, when KFC Advertising Director George Felix headlines the Restaurant Franchising & Innovation Summit in the Derby…

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'Is McDonald's following me?' Recent campaign may have some wondering

November 15, 2017

Many consumers driving along highways in the 10 cities where McDonald's recently launched its digital billboard campaign are likely still scratching their…

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Tis the season to LTO: Food safety cautions you should know

by Doug Sutton — President, Steritech

These last two months of the year always bring great opportunities for limited-time offers that can not only bring in regulars, but attract new customers for…

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Corner Bakery, Newk's, Saladworks leaders' quick quotes for QSRs on dynamite data use

QSR operators can take home some great ideas on effective data use from three fast casual brands who shared thoughts on the subject at the Fast Casual…

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Jack in the Box puts its money on e-sports

November 10, 2017

Jack in the Box is sponsoring the Dallas Fuel in the inaugural season of the Overwatch League, the first major global "e-sports" gaming league with city-based…

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A&W 'floats' us one

November 8, 2017

A&W has launched a new promo that gives customers a way to do something nice for someone else, while simultaneously doing something nice for themselves…

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Young, cash-savvy, dine-out divas: QSR keys to unlock Gen Z

More than 75 percent of this 18-to-35 age group spend most of their money on food, a new survey finds. Here are four keys to capturing their hearts and…

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Baskin-Robbins extols virtues of frozen turkey

November 6, 2017

Baskin-Robbins is talking "turkey" again this year with its notorious ice cream turkey cake, complete with sugar cone legs and the customer's choice of ice…

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The pay-as-you-go POSitives of renting your POS

by Christopher Sebes — president, Heartland Commerce

State-of-the-art systems with effortless, problem-free updates and, in some cases, without the need for servers on-site or system-wide server farms are among…

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Doughnuts, donations to join forces at Dunkin' on Veterans Day

November 3, 2017

Veterans Day is Saturday, Nov. 11, and Dunkin’ Donuts is doing right by our heroes, offering veterans and active duty military a free doughnut that day with no…

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New tool brings third-party catering delivery to restaurateurs nationally

November 2, 2017

MonkeyMedia Software and on-demand delivery platform DoorDash have partnered to cater to restaurant catering operations. Their new cloud-based takeout…

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Subway 'pops up' Big Apple hub for drive against hunger

November 1, 2017

Subway is using the significant power of its 40,000-plus worldwide locations this Friday to amp up the volume on its campaign to fight hunger globally. Friday…

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Is all that convenience crushing your customer experience?

by Steve Starr — Chief, starrdesign

Just like diners, restaurateurs and all humans are social creatures, with strong inborn biological and neurological needs to interact. In fact, "Braving the…

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