Electrify loyalty by plugging in these 3 approaches

by Michela Baxter — director, helloworld

Brands across industries are dedicating time and resources to rewarding consumers for their purchases and continued engagement. With the prevalence of loyalty…

Cousins Subs focuses on making 'local' central to the brand

by S.A. Whitehead — Food Editor, Net World Media Group

It's a truth that reveals itself over and over again that sometimes the best of everything can be found right in your own backyard. When it comes to that…

McDonald's 'hair-growing fry additive' may pose a PR conundrum

by S.A. Whitehead — Food Editor, Net World Media Group

Additives are typically shunned in QSR operations today, but news that a silicone additive in McDonald's fries might also help cure baldness presents a true…

White Castle's 27-year-old Valentine's Day dinner gets techy boost

February 7, 2018

Even true love can get a boost from technology as White Castle is discovering this Valentine's Day, the first year that the slider brand has employed online…

Menufy partners with LevelUp to build restaurants' mobile reach

February 6, 2018

Online ordering provider, Menufy, has partnered with LevelUp to extend its restaurant clients' distribution channels and hopefully orders, without added cost.

Long John Silvers reborn this year for Feb. 14 Lent start

February 6, 2018

In last year's pre-Easter period, known to most Christians as Lent, seafood QSR Long John Silver's reported that it sold more than 2 million pounds of fish and…

2 tough, techy kitchen challenges QSR operators must consider

By Charlie Lewis Culinary Supply Chain Specialist/Consolidated Concepts    Amidst all the talk of tech and the online world we occupy today, the QSR kitchen…

Checkers/Rally's vs. Taco Bell; McDonald's vs. Wendy's: The day of dueling QSRs arrives

February 2, 2018

The days of the dueling QSRs have begun in earnest, with five of the sector's big brands waging ad wars on one another. 

Wetzel's Pretzels achieves modest growth in a 'flat' market

February 1, 2018

Wetzel's Pretzels has released its 2017 financial results and outlook for 2018. Leadership said that the chain managed to grow same-store sales at a time when…

McDonald's Virtual Pit Crew Experience had what it takes to 'Elevate' customer experience. Does your brand?

by Christopher Hall — w, t

Has your brand "elevated" the customer experience in a new and different way? If so, why not pit what your QSR has accomplished against the very best in the…

QSR market to grow 5.16 percent by 2022, product launches increasingly important

January 30, 2018

Between now and 2022 the planet's fast food market is expected to grow at a CAGR of 5.16 percent, according to the most recent report from…

Jack in the Box pits 'low-brow' against 'high-brow' in Martha Stewart-centered campaign

January 29, 2018

Jack in the Box has begun a quasi food fight and chain promotion involving its giant golf ball-headed mascot, Jack Box, and the queen of culinary correctness…

Great 'Tech-spectations': What to expect when your QSR gives customers the tech they expect

by Christopher Sebes — president, Heartland Commerce

Your customers are a bit like very engaged parents: They have expectations. That is particularly true today when it comes to the tech your QSR offers to stay…

Bojangles to launch fish LTO

January 29, 2018

Bojangles is launching a "fishy" LTO Monday, Feb. 5. The scratch-made BojAngler fish sandwich features a wild-caught Alaskan pollock fillet dusted with…

KFC dubs Reba McEntire as 1st female 'Colonel'

January 26, 2018

Reba McEntire is trading in her trademark red locks for the colonel's white curls to become the first woman to put on the Kentucky Fried Chicken string tie.

Burger King 'Whopper Neutrality' ad yields huge returns in free media

by S.A. Whitehead — Food Editor, Net World Media Group

Three months after focusing a very serious social issue ad on the problem of bullying, Burger King is now using its marketing voice to criticize the FCC's…

Does the 'cloud' have a tipping point for QSR operators?

by Christopher Sebes — president, Heartland Commerce

"Why has it taken so long for Cloud POS to get here?" It's all about the tipping points tilting in the right direction at the right time to fall in line with…

Cousins sweepstakes focuses on championship basketball

January 24, 2018

To celebrate teaming up with the University of Wisconsin - Madison Athletics for three more years, Cousins Subs is bringing back the Bucky's Got Game…

Chick-fil-A Atlanta opening attracts CEO 'camp-out'

January 19, 2018

The Chick-fil-A opening Thursday in Atlanta had some unusually well-to-do folks camping overnight outside, including the chain’s CEO Dan Cathy. Cathy and about…

Dunkin' Donuts does 'a proper cup' this Friday

January 19, 2018

Dunkin' Donuts is putting a little surprise inside every purchase made today from 10 a.m. to 2 p.m. It's a celebratory gift for National Hot Tea Month and…