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Marketing News & Media

Chick-fil-A ushers in spring with 4th Icedream blend LTO

March 6, 2018

Chick-fil-A is betting on cool and creamy again this spring with a new seasonal offering that blends the brand's vanilla "Icedream" and orange juice into a…

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Balance Grille hopes to tip scales in brand's favor with downtown Toledo aquaponics farm

by S.A. Whitehead — Food Editor, Net World Media Group

Balance Pan-Asian Grille is hoping to tip the scales in their favor with an innovative new farming operation which, if successful, will soon replace a good…

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QSR: Time to define what that means now?

by S.A. Whitehead — Food Editor, Net World Media Group

Quick-service, fast casual, fine dining -- does the restaurant industry need to come together to give more definition to what these service categories really…

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McDonald's faces PR nightmare after video of homeless man goes viral

by S.A. Whitehead — Food Editor, Net World Media Group

McDonald's is facing a flurry of negative social media traffic involving an incident at its downtown Myrtle Beach, South Carolina, restaurant.

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Subway unwraps wraps - 1st core menu add in 2 years

March 2, 2018

Subway is introducing wraps featuring double the meat of an average 6-inch sub, plus veggies, cheese and sauces, after a successful introduction in Maine…

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A&W taps into social media users' movie mania for 2nd year

March 1, 2018

A&W Restaurants is having some fun with the Academy Awards again this year following the last year's #AWcademyAwards Sweepstakes. This rendition on the…

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Yoshinoya US adds seafood dishes

March 1, 2018

Yoshinoya America is making room for premium seafood offerings on its menu, adding three dishes including lobster stew, sweet chili shrimp and grilled tilapia…

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Dunkin' Donuts digs deeper in breakfast sandwich business

February 27, 2018

Aside from two new spring doughnut offerings, Dunkin' Donuts is increasing its investment in breakfast sandwiches to put some heartiness in its morning meal…

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Long John Silver's woos 'em at the drive-thru with 'do-it-all' menu boards

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Animation and video-capable order-taking menu boards at Long John Silver's are "grabbing" customers right out of the drivers' seats at Long John Silver’s.

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Checkers & Rally's travels 2-way communication highway to QSR success

by S.A. Whitehead — Food Editor, Net World Media Group

Checkers & Rally's has built a strong 2-way communication channel with its customers that's improving everything from operations and menu offerings, to…

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Punchh adds 9 new brands to now reach 20M total customers

February 23, 2018

Cloud-based engagement and loyalty platform Punchh has signed on nine new brands to its Punchh Restaurant Marketing Cloud. Among them are Fazoli's, Norms…

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Subway kicks off new loyalty program in March

February 23, 2018

Next month, Subway will launch MyWay Rewards, a loyalty program customized to the user from enrollment through redemption, according to a press release. The…

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Quiznos VP: 'Big data key to growing brand'

Big data is where it's at when it comes to must-have marketing technology, said Chris Ruszkowski, VP of marketing for Quizno's.

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KFC UK handles implausible chicken shortage with class

by S.A. Whitehead — Food Editor, Net World Media Group

KFC has shown some real public relations prowess in its handling of the nearly unfathomable problem of running out of its main product —chicken — in the U.K.

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Carl's Jr., Hardee's split into separate brands, Carl's kicks off ad campaign

February 19, 2018

CKE Restaurants Inc. is separating the Carl's Jr. and Hardee's brands to create a distinct identity for each, starting with Carl's Jr. CKE selected Havas…

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Garbanzo 'rolls' out roving approach to new market entry

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Garbanzo's approach to entering a new market's competitive fray takes a decidedly mobile bent in St. Louis.

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Airports increasing mobile-ordering capabilities

February 16, 2018

Airport restaurants across the U.S. are increasing their mobile order-ahead capabilities thanks to a partnership between LevelUp and Grab, an airport…

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GrubHub partners with Foursquare, picks top dishes in 5 major metros

February 13, 2018

Just a week after announcing a partnership with Yum Brands to deliver Taco Bell and KFC nationally, GrubHub is expanding its partnership with Foursquare…

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Arby's puts some spice in seasonal fish offering

February 13, 2018

With Christians' observance of Lent starting Feb. 14, Arby's is adding Nashville Hot fish as a twist on the Nashville hot chicken craze of late, a news release…

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A&W signs largest multilocation pact since acquisition from Yum

February 13, 2018

A&W Restaurants Inc. has signed its largest multi-unit deal since a group of franchisees bought the brand from Yum nearly seven years ago. The agreement…

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