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Marketing News & Media

Sonic starts retail treat line

April 19, 2018

Sonic is entering the grocery and convenience store frozen dessert game with a line of grab-and-go items, including ice pops, gelatins, puddings and lollipops.

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In-N-Out Burger named top QSR brand, convenience store wins favorite sandwich category

In-N-Out took top honors as customers' favorite QSR and burger chain, while convenience store, Wawa, landed in the No. 1 slot for best fast food sandwiches…

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Cost balancing: Brand leaders disclose top tips

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Spencer Rubin, founder and managing partner, Melt Shop; Carin Stutz, COO and executive vice president Red Robin; and Doug Hogrefe, a partner at 4 Top…

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Sub Station II, Chicken Salad Chick, Pizza Inn franchisees: Tech buy-in demands time, trust

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Franchisors who want franchisees to invest in tech tools, like mobile ordering and menu boards, would do well to remember that it pays to put yourself in their…

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KFC Ad Director on turning Col. Sanders into brand's 'James Bond'

by S.A. Whitehead — Food Editor, Net World Media Group

In 2015, deep in a tunnel beneath the "lions and tigers and bears" of the Louisville Zoo where KFC stored its corporate archives, the chicken chain's ad agency…

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KFC adopts upgraded multi-option payment system

April 10, 2018

KFC has moved its payment system to Ingenico Group and that company's Telium semi-integrated solution. In a company news release, Ingenico said the new system…

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[LIVE WEBINAR] How Self-Order Kiosks Improve Restaurant Operations & Bottom Line

April 10, 2018

McDonald's found that average check sizes grow $1 when customers order through kiosks, and 20 percent more customers order drinks. These are just two of the…

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Paytronix app gives brands more control over mobile experience

April 9, 2018

Paytronix Systems Inc., a provider of mobile loyalty and online ordering applications, as well as mobile payment and digital communications tools, has…

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Villa Italian gives customers catering with a click

April 9, 2018

Morristown, New Jersey-based multibrand restaurant operator and franchisor, Villa Restaurant Group, has gotten into online ordering for catering at its Villa…

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Long John Silver's offers value entrees

April 9, 2018

Long John Silver's has brought back its $5 Reel Deal promotion that gives customers a choice of entrée, one side, a 20-ounce drink and Cinnapups dessert.The…

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A payment 'revolution': Connected screens

Chris Tyghe, vice president of strategic development at Ingenico Group Canada, discusses how payments will become an integral part of the IoT experience in the…

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On the QSR operator's radar now: Robotics, 3D printing, blockchain

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

International Food & Beverage Technology Association president tells restaurateurs why it's critical to keep their eyes on robotics, 3D printing and blockchain…

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Sonic store gets smoked out by drive-thru customers

Mississippi manager refuses to serve customers smoking weed at the drive-thru.

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National Burrito Day inspires discounts at QSRs

April 5, 2018

Tortillas often stuffed with meat, cheese, rice, beans that English-speakers call burritos literally means "little donkey" in Spanish. And those delicious…

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Church's formula for sales success: Mystery shoppers + competitive upselling

by S.A. Whitehead — Food Editor, Net World Media Group

Church's saw a golden opportunity in its value meal program that made clever use of a mystery shopping program to get employees up to speed quickly on the art…

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Baskin-Robbins innovates with cookie cake mash-up, Horchata ice, but brings back classic flavor

April 4, 2018

Cookie, cake or ice cream? Baskin-Robbins has launched a product that doesn't make customers choose. Its new Cookie Cakes is essentially a cake made from a…

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Delivery sales soar: It's 'what's for dinner' ... also lunch, breakfast, snacks

April 3, 2018

Delivery is living up to its name for the restaurant industry, 'delivering' sizable gains in both visits and sales over the last five years for restaurant…

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Dunkin' Donuts calls all 'go-getters' to launch new value menu

April 3, 2018

If there is a theme for QSR this year, it might be value offerings, which explains why Dunkin' Donuts adding less expensive menu items. The brand's new Dunkin…

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Sign of the times? QSR signage that 'knows' what you'll order

Drive-thru and other types of restaurant digital signage is —like a lot of things today — getting smarter nearly by the second, and that could signal some new…

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Jersey Mike's keeps its eyes on the people behind the pies

Sometimes a brand's best potential franchisee "pickings" are already operating entirely different — though operationally similar — types of restaurants.

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