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Marketing News & Media

Really want to know what customers think? Make it easy for them to tell you

Rather than putting your effort into survey methods that customers likely won't notice, use new technology to increase response volume and feedback value in…

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Bojangles stirs a little online action into its 'sweet tea'

June 8, 2018

Bojangles is jumping on the beverage bandwagon in the run-up to this Sunday, National Iced Tea Day, by offering a 32-ounce sweet tea for one buck all weekend. 

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Wendy's delivers new chicken salad for free

June 8, 2018

Wendy's is not only adding a new player to its summer salad line-up, but bringing it to customers at no charge.

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Pollo Tropical sandwiches give customers something to hold onto

June 7, 2018

For the first time in the brand's 30-year history, Pollo Tropical, a QSR which has built its name on citrus marinated chicken, is introducing three…

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Cowboy Chicken, Walk-On's, Nothing Bundt Cakes discuss franchisee marketing stressors

by S.A. Whitehead — Food Editor, Net World Media Group

Growth is a great thing in the restaurant business, but if it's based on a franchising model, it's also a stressful thing, particularly for your marketing team…

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Manage your QSR's multi-channel future now or pay later

by Lisa van Kesteren — CEO, SeeLevelHX

QSR mobile strategy is still undergoing growing pains since QSRs — which traditionally had just the two channels of in-restaurant and drive-thru ordering to…

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KFC in UK discovers new purpose for delivery: Vanquishing spiders

by S.A. Whitehead — Food Editor, Net World Media Group

Starting life on your own comes with all sorts of scary things, including spiders, in the case of one young British woman who actually ended up calling for KFC…

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Long John Silver's, Goodcents Deli, Rosati's on the 'franchise-worthy' customer experience

by S.A. Whitehead — Food Editor, Net World Media Group

Three brands' leaders offered wisdom-packed responses during an hour-long panel on making your brand's customer experience franchise-worthy at this spring's…

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Green Leaf's gives smoked chicken a kick for summer

May 31, 2018

Green Leaf's has brought back two chicken favorites with a summery kick, including the Baja Street tacos and chili lime chicken salad. Both are made with…

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KFC chases Gen Z on a raft with AR

May 30, 2018

KFC is going after Gen Z on its new Colonel floatie. The chain said in a news release that it has partnered with, Snapchat and its recently introduced World…

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Dunkin' Donuts brings back top drink-able summer LTOs + spicy bacon

May 29, 2018

Based on the votes of its customers last year, Dunkin' Donuts is bringing back the chain's three most-favored ice cream-flavored coffees this summer, putting…

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McDonald's remains 'golden' in brand value rankings

May 29, 2018

In the fast food universe, a ranking of brands shows that last year's "golden boy" is again the brand with the golden arches — McDonald's — though Burger King…

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Research proves connecting digitally = thinking generationally

by S.A. Whitehead — Food Editor, Net World Media Group

Digital communication is no longer an "option" for QSRs, it's an essential. But to do it well, you must "know thy audience" ... every single one of them, and…

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Tim Hortons' Doughnut Day contest prompts early AM. sales

May 25, 2018

As part of National Doughnut Day coming June 1, Tim Hortons U.S. will pay high "hole-y" day homage to the treat by giving guests in select markets the chance…

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Apex, Little Caesars develop self-service pick-up station

May 24, 2018

Apex Hot-Holding Device, a heated order pick-up station using self-serve automation technology, is now available to help restaurant employees focus on order…

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Dunkin' Donuts ushers in summer LTOs

May 24, 2018

Dunkin' Donuts is ushering in summer with a freebie on National Donut Day on June 1 when all guests at the chain can get a free classic donut of their choice…

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How Do Millennials Want to Engage with Loyalty Programs?

We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal of…

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The power a social media policy plugs into your brand

by Kelly Jensen — Marketing Manager, PAR

Brands without well-researched corporate social media policies for employees are not only leaving employees in the dark, but also potentially exposing…

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How to respond to the third-party restaurant delivery challenge

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Halal Guys COO Mike Speck offers insight into how he addresses the need to provide third-party delivery to customers, a rising restaurant industry challenge.

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Chick-fil-A boosts employee scholarship pool to $14.5M

May 21, 2018

More than 5,700 Chick-fil-A employees are the beneficiaries of what the company said is the highest unrestricted per-employee scholarship investment in the…

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