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Marketing News & Media

Cloud POS: 4 key advantages for QSRs

by Christopher Sebes — president, Heartland Commerce

With Cloud POS reclaiming the top spot in this year's POS Software Trends Report from Hospitality Technology, it's clear that cloud-based point of sale…

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McDonald's salads eyed as possible source of parasitic illness

July 13, 2018

McDonald's salads are being eyed as the possible source of a parasite that has sickened more than 35 people since mid-May, according to public health officials…

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Baskin-Robbins 'freaks' out on Ice Cream Day

July 12, 2018

Sunday, for the ice cream-ignorant, is National Ice Cream Day, and Baskin Robbins is using it as the launch pad for Freak Shakes. The LTO runs through the end…

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Kiosks, digital signage: Issues, but benefits worth it

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Global food service operator, Sodexo, and travel plaza operator, Love's, told an audience at the recent Dallas ICX Summit that even though there are…

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Survey finds Gen Zers, families lead the restaurant spend race

A study reveals three ways for restaurant brands to increase sales.

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A&W's North American stores 'afloat' in root beer giveaways

July 10, 2018

The ship has come in for root beer fans from the tip of Florida to the top of Canada, not to mention the root beer-centric brand, A&W, itself, which has…

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QSR money issues: A smart new information source

by Kathy Doyle — President, Networld

Contemplating going cashless, accepting Bitcoin and adding online and mobile payment options are just a few decisions restaurateurs and retailers are facing…

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Cold Stone scoops up random acts of free ice cream

July 9, 2018

Cold Stone Creamery will start a week of free ice cream giveaways nationwide this week in the scorching heat of Tempe, Arizona, as part of its thirtieth…

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QSR location data use: It's a matter of loyalty

July 5, 2018

More than two-thirds of QSR marketers — 69 percent — plan to increase their use of location data over the next two years, mostly to enhance their loyalty…

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QSR IT growth centered on few key areas through 2024

July 5, 2018

Zion Market Research has completed an overview of the worldwide QSR IT market that shows that this area of the business has become a major service…

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Gen Z travelers pick dining out over partying: What it means for QSRs

by S.A. Whitehead — Food Editor, Net World Media Group

College-age consumers are not that wild about partying when they are traveling, the top "thing to do" for Gen Z. In fact, when traveling these young adults…

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KFC's original 'man in the white coat' to make cameo on 'General Hospital'

July 2, 2018

The white-coated doctors of the long-running soap opera, "General Hospital," will be joined this Friday — a.k.a. National Fried Chicken Day — on the ABC show…

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Are you an invisible QSR? The new requirements of online search

Yext Head of Industry for Food Service gives QSRs advice on how to make your brand show up for potential customers in these days of voice and image searches…

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Fast food pizza drives QSR customer satisfaction gains

Fast food pizza brands are making customers very happy this year and that's helping to  push the whole QSR category up a notch in its measurement of customer…

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Krystal's CMO launches millennial-centered ad campaign

June 28, 2018

The Krystal Company recently hired the former global marketing vice president at Moe's Southwest Grill, Dominic Losacco, to refresh the brand and launch a new…

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Church's Chicken LTO basked in booze, black pepper

June 26, 2018

Church's Chicken has launched a spicy, boozy LTO dubbed Bourbon Black Pepper Smokehouse Chicken, available through July 29. 

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8 important reasons QSR leaders need a kiosk strategy

A good deal of data suggests kiosks help boost QSR business, so it makes sense to develop a kiosk strategy for your quick-serve brand, if you haven't already…

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Johns Hopkins business study reveals ways to amp up promos

Johns Hopkins University's Carey Business School has released a study showing that restaurants and other retailers can employ specific actions to get the most…

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Russian leader calls Burger King ad creators "hellish people of the fast-food chain"

June 22, 2018

A Russian social media advertisement placed by Burger King that has since made global news evoked an apology from the brand this week. In the promotion, the…

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Del Taco rebrands with 'fresh' focus

June 21, 2018

Del Taco is launching a brand refresh that puts the emphasis on value, freshness and heightened hospitality. It all builds off what it says is the brand's…

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