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Marketing News & Media

No Kid Hungry spreads awareness

August 29, 2018

No Kid Hungry, a national campaign to end childhood hunger in America, is coming together with more than 15,000 restaurants and their guests to help the one in…

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They like email, billboard ads: Surprise! It's Gen Z

by S.A. Whitehead — Food Editor, Net World Media Group

Gen Z: If you were expecting just a more exaggerated version of the super-digital millennial, prepare to have your eyes opened.

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KFC predicts 2018 baby name of year will be 'Harland'

August 29, 2018

How far will parents go to plunk down a nice chunk of change in their new baby's college fund? KFC's betting a bunch of them will be willing to name their…

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Report: Consumers using 'near me' searches on smartphones to choose restaurants

August 28, 2018

Google "near me" searches are up 200 percent, according to an Uberall report that surveyed more than 1,000 smartphone users across the US to understand their…

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Restaurants and Gen Z: 'And now for something completely different'

Just about the time restaurateurs were getting millennials' buying behaviors down, the next wave of consumers has crashed onto the restaurant shores. Welcome…

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Dairy Queen gives free Blizzards to mobile app downloaders

August 28, 2018

Dairy Queen is making it worth their customers' time to download its mobile app. In exchange for the download, DQ is giving customers a free small Blizzard…

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Don't let the straws break a QSR operator's back: Prepare now for a plastics-free world

Non-biodegradable plastic is everywhere and that's a big problem that has the QSR sector abuzz with how to transition out of their disposable plastics. But…

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KFC's new training reality: Technology fit to the global market

by S.A. Whitehead — Food Editor, Net World Media Group

In Australia, it's Yammer-time, while in Russia, QR codes are showing workers the way. KFC's approach to training technology depends entirely where you are in…

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KFC cuts back-of-house training time 75% in North American tests

by S.A. Whitehead — Food Editor, Net World Media Group

KFC has begun testing a system in the U.S. that cuts back-of-house employee training time down from four or five weeks total, to just one week, according to…

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McDonald's to make one 'McGolden' this Friday

August 22, 2018

McDonald's is making use of its new mobile order and pay function in its app very worthwhile for customers. Its entering all users in a contest to win that…

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Dunkin' Donuts kicks off 'peel-n-reveal' game

August 21, 2018

Dunkin' Donuts is launching its peel-off prize game for the second year. From Aug. 27 through Oct. 15, customers who buy a large or extra-large drink (aside…

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KFC says 'make it a double'

August 21, 2018

Kentucky Fried Chicken partnered with the "world's strongest man" to haul in its new Double Crispy Colonel sandwich in a "big" way. The chain's offering has a…

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QSR revenue source with many happy returns: Tapping into office-based networks

Reliable revenue is the name of the game in creating stability in the highly competitive QSR sector. Fortunately, one of the best sources of regular business…

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McDonald's kicks it up a notch with new chicken LTO

August 17, 2018

McDonald's is adding a new chicken offering to the menu for a limited time in the U.S. Sweet N' Spicy Honey BBQ Glazed Tenders become available the week of…

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Cinnabon partners with Holiday Inn Express on breakfast

August 16, 2018

Cinnabon has struck up a novel approach to getting the brand out to the masses through a partnership with Holiday Inn Express. The relationship will put…

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Food Network's former marketing maven offers best branding strategies at October Fast Casual Executive Summit

As the former marketing and branding executive for food media powerhouses like Food Network and the Cooking Channel, Susie Fogelson has a lot to share with…

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Panda Express uses popular LTO to usher in new app

August 15, 2018

Panda Express is bringing back a fall favorite, Honey Sesame Chicken Breast, for a limited time and using the opportunity to launch the chain's new app, a news…

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Study: Most QSRs aren't 'cool' — why that's a problem

by S.A. Whitehead — Food Editor, Net World Media Group

Here's the bad news for QSRs: Most brands are not cool. That's the conclusion that research consultancy, Magid, recently came to after surveying 6,800 diners…

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The digital signage trifecta: 3 key pre-deployment decisions

Three key considerations you must know before you go headlong into your new or next digital signage solution.

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Subway partners with global food network to innovate 'locally relevant' menus

August 7, 2018

Gobal QSR chains often face challenges when it comes to developing trendy menus, but Subway hopes to overcome them by partnering with an online food and travel…

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