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Marketing News & Media

A Simple Сhecklist for a Successful Digital Signage Network

by Egor Belenkov — CEO, Kitcast

Building an effective digital signage network is about more than connecting your screens to a device and playing your ad 24/7. If you don’t articulate your…

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Del Taco hones in on value offerings with app

October 30, 2018

Del Taco launched what the company said is a value focused app this week it calls simply "The Dell App." The brand is giving those who download the app coupons…

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Making Facebook 'Recommendations' work for your QSR

by Taylor Kamnetz — content marketing manager, ReviewPush

When Facebook "put the stars out" of its reviews there was a lot of balking from brands who feared the consequences of losing the well-established former…

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Sonic 'twists' things up with new snack

October 29, 2018

In further proof of the popularity of snack items on the QSR front, Sonic Drive-In said it is expanding its snack lineup by adding sweet pretzel twists, a news…

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Gen Z, community, financial visibility: 3 keys to business success

by S.A. Whitehead — Food Editor, Net World Media Group

From capturing the hearts of an elusive Gen Z to connecting with your community and reaping financial visibility's rewards, this year's Three:15 session at the…

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Del Taco LTO packs a protein punch

October 26, 2018

The growing industry trend toward inclusion of higher protein content menu items has swept into Del Taco's stores via its latest LTO, the Epic Triple Meat…

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Survey finds customers expect review responses 'all the time'

October 26, 2018

It's a question on all restaurateurs' minds: Should your brand respond to customer reviews? According to the latest survey of 1,000 U.S. consumers this…

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McDonald's breakfast LTO inspired by customer menu hacks

October 25, 2018

For the first time in five years, McDonald's is ushering in a new breakfast LTO, a meat-filled sandwich called Triple Breakfast Stacks, which is debuting Nov.

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Tech gives employees key customer knowledge in drive-thru

October 24, 2018

Drive-thru customer engagement company 5thru has launched Drive-Thru Accelerator technology, designed to both personalize and speed up the customer drive-thru…

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'Let's do lunch': Pullin' in midday customers when they're pulling back on spending

by Ray Reddy — CEO and Co-Founder, Ritual

Slow restaurants sales are one of the contributors to overall less-than-anticipated retail sales activity in September, but that doesn't have to affect your…

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Dunkin' 'espressos' itself with huge US beverage launch

October 24, 2018

Dunkin' is fired up on espresso, with a new initiative that will put the ultra-caffeinated drinks front-and-center at the chain, which just rebranded to put…

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Taco Bell tries out a trio of test items

October 23, 2018

Taco Bell is testing three menu items in eastern U.S. markets this fall, ranging from well-priced to heavily spiced. The tests will run through mid-November in…

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Wendy's 'treats' customers with $1 fries

October 22, 2018

Wendy's new LTO makes all fries, in any size, available for $1, according to a news release. 

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Subway: The future means 'more'

by S.A. Whitehead — Food Editor, Net World Media Group

With new CEO Trevor Haynes at the helm, Subway is taking a fresh approach that is all about doing "more" for the menu, customers and franchisees.

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Tim Hortons Canada adds warming LTOs

October 19, 2018

Tim Hortons Canada is introducing four new LTOs this fall designed for chillier temperatures, including toasty beverages and some sweet accompaniments, a news…

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Dunkin' drives social media traffic with Halloween dress-ups

October 18, 2018

Dunkin' this year is angling for a little Instagram action by rewarding fans who dress up and post pictures wearing Halloween costumes on the social media…

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Burger King wishes customers 'un-sweet' dreams this Halloween

October 18, 2018

In  one of the more offbeat marketing pitches in the QSR kingdom, Burger King is trying to tempt customers to buy its Nightmare King LTO sandwich this…

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Charleys Philly Steaks adds some horseradish heat with LTO

October 17, 2018

Charleys Philly Steaks has launched an LTO called Tavern Philly that includes steak, onion, mushrooms, provolone and horseradish aioli, a news release said.

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Taco Bell giving away limited-addition Xbox in effort to increase chalupas

October 17, 2018

Taco Bell has again teamed up with Xbox for a fall giveaway of an Xbox One X Platinum Limited Edition Bundle. Customers get chances to win the box every time…

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