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Marketing News & Media

QSR brands suffer mightily from old, unintegrated tech

by Robert Whitehead — Director Retail & Hospitality Technology, Softtek Integrations

As the business world catapults ahead — courtesy of all kinds of new technology — the restaurant industry is still suffering significantly from old systems…

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American Dairy Queen kicks off 'hangry' social media campaign

November 14, 2018

The DQ system is launching three DQ deals connected with a social media campaign to find the so-called "hangriest" people during peak hours for those who are…

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Online search results put Chick-fil-A at top of franchise heap

November 14, 2018

Chick-fil-A is the nation's most popular franchise when it comes to Google search, according to research conducted by equipment sale website…

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Dippin' Dots-Doc Popcorn menu puts pop in the dots

November 14, 2018

Sister brands Doc Popcorn and Dippin' Dots are partnering on co-branded ice cream sundae creations at their co-branded retail stores and it marks the first…

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McDonald's Colombia uses interactive signage to get customers dancin' in the streets

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's recently partnered with worldwide outdoor advertising company, JCDecaux Colombia, to deliver a digital signage dance party to celebrate the Big…

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Del Taco opens 8th Idaho store, offers gift card specials for the givers

November 13, 2018

Del Taco is opening of its eighth Idaho restaurant with longtime franchisee, Mark Miller, on North Second Street in Rexburg, a news release said. Miller now…

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KFC really 'waffles' on latest LTO

November 13, 2018

Kentucky Fried Chicken is bringing brunch, at least for a limited time, with its chicken and waffles LTO, the brand said. 

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Fun with food: An essential to the eatsa experience

by S.A. Whitehead — Food Editor, Net World Media Group

Automation is only part of the story at the tech-heavy eatsa chain, where brand leaders have had recent success duplicating the operational platform with other…

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Creating an Omni-Channel Ecosystem for Your Restaurant Today and into the Future

This white paper discusses how consumer behaviors and expectations are changing the restaurant industry, why omni-channel restaurant operations are so…

Presented by Qu

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Taco Bell offering puts some 'party' into the season

November 8, 2018

First it was the ultimate Mexican-inspired wedding packages, and now Taco Bell is extending the party to cover all takers during the holiday season with a new…

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Back to School: Retail, Restaurants, and More

Let’s take a look at how retailers and restaurants can maximize their marketing efforts in order to capitalize on all of the customers out and about looking to…

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Q&A with President of Regrub, and Smashburger Franchisee, Tom Jones

hopAdvisor recently spoke with Founder and President of Regrub, Tom Jones, who is the Smashburger franchise owner working with ShopAdvisor on a new campaign.

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Too much tech? Untangling digital inconsistency at your QSR

by Sif Rai — CMO, QikServe

It's undeniable that technology has the capability to transform the fortunes of your brand. But can too much tech be a bad thing? Of course it can, but this…

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Bojangles', White Castle talk turkey

November 5, 2018

The calendar has turned, with Thanksgiving meals just a few weeks off. For those who don't, won't or can't cook their own feasts, at least two QSRs are…

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2018 Murtec Breakthrough Award Winners

Tillster is proud to announce that our client, McAlister’s Deli, won the 2018 MURTEC Breakthrough Award in the category of Customer Engagement Innovator.

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With Sonic LTO, the cheese no longer 'stands alone'

November 1, 2018

Sonic is putting some variety in its cheeseburger LTO, by stacking in two forms of cheddar cheese. The chain's Quarter Pound Double Stack Cheeseburger has two…

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TacoTime offers service on a 'platter'

November 1, 2018

TacoTime's has brought back Platter Meals for its new LTO, including Casita Burrito, Enchilada and Chimichanga, a news release said. All three entrees come…

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Garbanzo's, Jimboy's Tacos, Nekter discuss how customer data 'makes' the in-store experience

by S.A. Whitehead — Food Editor, Net World Media Group

Customer data collection is the name of the game today when it comes to crafting the best customer experience. But brand leaders can still get stuck with reams…

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Tillster's Online and Mobile Ordering Index Reveals How Consumers Want to Order Food

Tillster, the global leader in digital ordering and engagement solutions for restaurants, showcases how ordering technologies influence purchasing behavior in…

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Tillster's Digital Coupons and Loyalty Index Reveals Increasing Demand for Rewards

Tillster -- the global leader in digital ordering and engagement solutions for restaurants -- examines how a restaurant's digital coupons or loyalty strategy…

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